The Best UK Fluoride-Free Toothpaste Brands To Know

To support the running costs of Moral Fibres, this post contains affiliate links. This means Moral Fibres may earn a small commission, at no extra cost to readers, on items purchased through these links.

Brush up on the best fluoride-free toothpaste available right now, with my tried, tested and rated recommendations.

I’ve recently covered a whole host of sustainable toothpaste brands on the blog – from those offering plastic-free packaging and those offering compostable packaging.

However, if you are looking for fluoride-free options, you’ll be pleased to hear that the market in the UK has expanded to offer a variety of choices. To help you out, my partner and I have tried out a heap of different fluoride-free toothpastes available and rated them on their effectiveness, and eco-friendliness.

The Backlash Against Fluoride

First up, you might be wondering what’s wrong with fluoride. While decades of dental health research support the benefits of fluoride in preventing cavities, there are three main reasons why many people are seeking out alternative oral care solutions:

A Desire To Prioritise Natural Ingredients

There is some speculation that fluoride may be linked to certain cancers or other diseases. However, there’s no rigorous scientific evidence supporting those speculations, hence why it’s allowed in toothpaste.

Some people prefer to take a more cautious approach. Instead, motivated by a broader interest in holistic health, they are opting for fluoride-free toothpaste as part of a lifestyle that prioritises natural ingredients.

Taste Or Texture Sensitivities

For others, the switch to fluoride-free is driven by the taste and texture of the toothpaste. Some people find that fluoride-free options have a milder taste, and avoid the strong, minty flavours commonly associated with fluoride toothpaste. Meanwhile, some people like the fact that natural fluoride-free toothpaste doesn’t foam up in their mouth in the same way.

Allergies

And then, for others, avoiding fluoride is a must due to sensitivity or a (thankfully rare) fluoride allergy. As a result, they opt for fluoride-free alternatives to sidestep potential adverse reactions and prioritise a gentler approach to oral hygiene.

Fluoride-Free Toothpaste Guide

Wooden toothbrushes in a glass jar with a blue text box that reads guide to the best fluoride-free toothpaste brands in the UK.

In our quest to find the best fluoride-free toothpaste out there, here’s a rundown of the ones we’ve tried over a 9-month period. Use the quick links to jump to a specific section, or keep scrolling for the full post:

Sarakan Fluoride-Free Toothpaste

tube of sarakan toothpaste

Reasons To Buy: Vegan-friendly / Flavoured with natural flavourings / No parabens or SLS / Unsweetened / Palm oil free / Not tested on animals

Reasons Not To Buy: Not organic / Expensive compared to other brands / Feels watery / The taste may be off-putting to some / Hard to recycle the tube

Sarakan was the very first fluoride-free toothpaste we tried in our foray into the world of fluoride-free. And I’ll be honest – I straight up hated Sarakan Toothpaste. I didn’t like the taste or texture, as much as I tried to get used to it. And I found the smell and taste of geranium a bit too overpowering. I also detected a definite hint of parsley- my least favourite herb.

My partner said it smelled like a greengrocer (I think it was the parsley). However, as a parsley and geranium fan, he loved the taste. As such, as soon as it ran out he wanted another tube. I vetoed that.

Kingfisher Fennel Toothpaste

kingfisher fennel toothpaste

Reasons To Buy: Vegan-friendly / Not tested on animals / Paraben and SLS free / Flavoured with natural flavourings / Unsweetened

Reasons Not To Buy: Not organic / Contains palm oil / Taste may be off-putting to some / Hard to recycle the tube

I struggled to find a Kingfisher mint-flavoured fluoride-free toothpaste locally (they do make a fluoride-minty one, so do look out). In the end, I settled for their Fennel fluoride-free toothpaste.

My partner again loved this. He said it was like, in his exact words, “a lovely big liquorice“! I, however, wasn’t so keen. I didn’t think it tasted as bad as Sarakan. However, by this stage, I had come to realise that I prefer traditional minty tubes of toothpaste and the clean and fresh feeling they impart, over the fennel taste. My partner says this is his absolute favourite toothpaste. It’s now his regular paste of choice.

Green People Peppermint & Aloe Vera Toothpaste

green people toothpaste tube

Reasons To Buy: Certified organic / Uses Fairtrade ingredients / Vegan-friendly / Not tested on animals / Flavoured with natural flavourings

Reasons Not To Buy: Hard to recycle the tube

After trying the other two fluoride-free kinds of toothpaste, I did not have high hopes for my fluoride-free journey. Even with the promise of peppermint, the sound of the aloe vera in this Green People peppermint and aloe vera toothpaste didn’t exactly fill me with joy or anticipation. Nor did the putty colour. So I was quite surprised to find I actually really liked this toothpaste. So much so, that I have since gone through a further two tubes since first trying it out.

Sometimes I have to load a bit more toothpaste onto my brush halfway through a clean. However, my teeth always feel squeaky clean. I also really like the gentle and clean minty taste.

I don’t notice the aloe vera until after I’ve cleaned my teeth but I quite like the aftertaste. My partner conversely straight out hated this toothpaste (two peas in a pod we are!). He said he could taste the aloe vera quite strongly as he was brushing his teeth and didn’t like it.

Green People Minty Cool Fluoride-Free Toothpaste

green people fluoride free toothpaste tube

Reasons To Buy: Certified organic / Uses Fairtrade ingredients / Vegan-friendly / Not tested on animals / Flavoured with natural flavourings / Classic minty taste

Reasons To Not Buy: Hard to recycle the tube

I loved this Green People Minty Cool toothpaste. Again, it’s putty-coloured. And like all sodium Laureth sulphate-free kinds of toothpaste, it doesn’t foam up in the way more conventional types of toothpaste do. However, once you get used to that it’s great. It’s minty in the way that all great kinds of toothpaste are (in my opinion!). What’s more, my teeth feel clean, and my mouth refreshed after brushing.

Again, like the peppermint and aloe vera toothpaste, I sometimes have to add a bit more toothpaste onto my brush halfway through brushing, but I don’t mind that too much. My partner’s also a fan of this one. It’s the only one we agreed we both liked! Result!

Lush Toothpaste Tablets

Reasons To Buy: Comes in a recyclable and returnable bottle / Vegan-friendly / Not tested on animals

Reasons Not To Buy: Taste may be off-putting to some / Texture may be off-putting to some / Not organic

I really wanted to like Lush Toothpaste Tablets – I’m really into the idea of toothpaste tablets. However, and it’s a big, however, we both found that the tablets tasted absolutely disgusting. As I said, I wanted to like the toothpaste tablets. In fact, I wanted to love Lush’s toothpaste tablets. But we just couldn’t.

Rather than a paste, you chew on a tablet. Once the foam develops, you start brushing. Unfortunately, we found the tabs tasted like chewing on a particularly horrible aspirin. The taste and texture made us both heave, and we had to spit it out within seconds. Our mouths didn’t feel clean in the slightest, and we felt pretty sick.

We have now relegated the tablets to the very very back of the cupboard for extremely extreme toothbrushing emergencies. I personally hope that day never comes. Even thinking about these 7 months after we first used them sends shivers down my spine! You can buy them in different flavours. I went for Dirty as it’s a traditional minty flavour. However, who knows, the other flavours might taste better.

To Conclude

So, to conclude, if you’re in the market for fluoride-free toothpaste and like things minty, I’d recommend the Green People Minty Cool toothpaste. If you buy 3 at the same time you save 10%.

If you’re feeling adventurous and into different flavours I’d try out the Kingfisher Fennel Toothpaste or Sarakan. If you like the feeling of chewing on an aspirin, opt for Lush!

Do you have a favourite fluoride-free toothpaste that I’ve missed? Let me know in the comments below.

What About Toothbrushes?

A note on toothbrushes. I decided to switch toothbrushes to something more environmentally friendly. I tried bamboo toothbrushes but couldn’t find one I got on with.

At first, I found the sensation of brushing my teeth with what felt like a lolly stick in my mouth uncomfortable. Once I got used to it after a few weeks, the brushes started to fray really badly, and nylon bristle after nylon bristle was washing down the sink. Even though bamboo is a more sustainable option, it didn’t feel particularly sustainable or eco-friendly to wash bits of plastic down the sink with every brush.

In the end, I switched to using a Preserve toothbrush. These are made from recycled plastic. Once you’re done you can send the toothbrush and packaging back to Preserve for complete recycling.

If you are looking for other ways to green your beauty routine do check out my health and beauty category for more inspiration! I’ve got posts on the best plastic-free bathroom products if, for example, you’re looking to minimise your use of plastic. I’ve also got advice on the best eco-friendly sunscreen too.

And of course, it goes without saying that I wasn’t compensated to write any of this. I paid for and bought all of the tubes of fluoride-free toothpaste, and toothbrushes with my own hard-earned money and wanted to share my experiences and thoughts with you! I’m really big on disclosure so if anything was sent for review or I was compensated you’d be the first to know about it!

Found this post useful? Please consider buying me a virtual coffee to help support the site’s running costs.

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Join The Mailing List

Be part of the community and get all the latest articles, news and tips on green living from Moral Fibres straight to your inbox, once a month, free of charge.

Leave a Reply

Your email address will not be published. Required fields are marked *

36 Comments

  1. Hi,
    I am interested in this as I have an underactive thyroid and I know that fluoride could affect my body’s absorption of the thyroid hormone I now need to take. But, I have very sensitive teeth, so I use Sensodyne toothpaste, and if I stop using it for any length of time I notice the sensitivity coming back. I wonder if there is a fluoride-free toothpaste for sensitive teeth – I guess that’s a bit too niche!

    1. I’m using sensodyne too but switching between it and green people fennel and propolis and occasionally my husband’s normal toothpaste. I like using the green people one between the others. So far my teeth have been ok. My teeth can get really sensitive usually after sugar and sometimes at random. I find the green people toothpaste much better as someone mentioned- I don’t end up feeling ill when trying to spit it all out. I may try the mint one next though! Thanks for this everyone- was useful to read…I needed some confidence in using more natural toothpaste- hard when it’s not so readily available- makes you think its not good enough.

  2. Thanks for this post, I have recently tried some free samples of toothy tabs and although I didn’t like the ‘Boom’ charcoal ones, the minty tabs were great, it was like brushing my teeth with an extra strong mint. My partner said they were salty but I didn’t notice that. My only complaint was the inclusion of Saccharin. Willing to try toothpastes next, I wonder if anybody does samples as some can be expensive, especially if you don’t like them.

  3. I have been using sarakan tooth paste for the past 4 years. And over a year after I started using it my dentis ask me if I whiten my teeth, the answer was not. But was told by one of my friends that one of the main ingredients on the sarakan toothpaste is salvadora pérsica that is a natural whitening. Result also my teeth are very healthy

  4. I was looking for non fluoride toothpaste, and I’ve found deodorant without aluminium as a bonus on the same shop-site – thank you! :)

    1. Hi Andrew. If you live in a fluoridated area and want to get active, please email me: [email protected]. I’m Joint Coordinator of the UK Freedom From Fluoride Alliance.

      Boots no longer sell their ‘Smile’ non-fluoride toothpaste. I’ve been told that the shelf space was so valuable and Boots can make extra money by selling the shelf space to other toothpaste manufacturers. I have been desperately trying to find the next best thing. Euthymol is fluoride-free but has a really strong and overpowering taste. However, it can be bought in most Pharmacies. I rather like the idea of moving to sls free but will probably pass on The Green People since it costs £8 per 100 ml and even buying a 3-pack would still make it very expensive. Sarakan sounds intriguing and I would really like to have whiter teeth.

  5. Dear Wendy

    I came upon your brilliant article after finally identifying that it was the fluoride and sls in mainstream toothpastes that was causing my really dry mouth problems. Thank you so much!

    If I may ask have you appraised the biotene range please?

    Can I buy the Green People range in health stores or main supermarkets ?

    Thank you kindly, lovely Sunday

    Stephen Knott

    1. Hi Stephen, I got that same problem when using mouthwash with alcohol in it. I haven’t tried the Biotene range I’m afraid. Since finding the Green People minty cool stuff I’ve been fairly loyal. You can find often find the Green People range in independent health stores, although I haven’t found it in Holland & Barrett. I haven’t seen it in supermarkets. What I do is I buy the three pack in bulk from Green People (it’s free delivery). I haven’t looked back since going fluoride free three years ago, and I get a check up every 6 months and there has been no ill-effect on my teeth.

  6. I too use the aloe Vera tooth gel from forever. It tastes great, lasts aaaaaages and makes my teeth feel amazing!! If anyone wants to try it please let me know

  7. I use and have for years an weleda toothpaste called ratanhia , which is great for bleeding gums. I love love the flavour and it has stopped my gum situation out.

  8. Hi, I’ve been using an Aloe Vera one made by Forever Living. It tastes great to me and is really foamy (I do put a big squirt on). My 3year old daughter however hates it, so I’m on the hunt for a child friendly flavour flouride free toothpaste! I too have noticed a reduced tartar build up.

  9. Really helpful post. I currently have perioral dermatitis and everyone recommends switching to a fluoride and sls free toothpaste so this is great!

  10. Can you recommend one that tastes the same as regular toothpaste, just sans the flouride?

    I don’t really care about the other credentials too much, just want fennel or similar, just a mainstream tasting one.

  11. HI,

    Seems like Lush may have changed their tablets since your review. The ones I get come in a 100% recycled plastic container now.

    I don’t think they taste bad at all, I’ve been really enjoying them. I get enough foam to brush my teeth, and my teeth are left feeling clean. I certainly don’t think they taste disgusting.

  12. I’m so glad I came across this post (and your blog!), I’m in the middle of testing fluoride-free toothpastes before going to the dentist and doing my own follow up post, my partner is also a second guinea pig – we have completely different tastes too!
    He loves a fluoride Lavera one but I refuse to buy it again – since I switched from SLS and fluoride toothpastes my throat is clearer and I no longer have to hack up phlegm after I brush my teeth every morning whereas he still has sinus problems so I’m hoping to find something fluoride-free for him that he likes and which hopefully has the same effect.
    He’s kind of liking a minty Green People one which I do like but I also like my two Jason ones and I’ve also got Earthpaste in Winter Green, it’s okay but it has trace amounts of lead and it spits as you squeeze it out so I won’t be buying it again.
    I tried a Lush toothy tab once in the Rose flavour and had the exact same reaction you did, they’re disgusting!! I thought maybe mint would be nice but I’m glad I’ve read your post! If you need an emergency toothpaste I’d sooner DIY it, you can just mix coconut oil with bicarb, it’s a little salty but I use it in emergencies and it works pretty well :) no need for the horrible Lush ones!

  13. I have been using a brand called aloe dent whitening, must say my mouth has never been better, after using the usual whitening toothpastes for years with no effect after just 3 month on the aloe dent there’s a huge difference, its amazing that’s this is made in the UK but I couldn’t not find it in any shop, not surprising if you know how the world works, recently Holland and barrat started stocking it but i generally get it from a website.

  14. From my dentist . . . . <> No way would I keep a toothbrush as long as some of you have. Yuk. I floss and use diluted bi-carb (gently) on my teeth. They have never been so clean and tartar free and I am nearly 60. Sometimes I get energetic and make a batch of toothpaste with a tiny splash of vodka (euww) as a preservative. Aniseed oil is my favourite flavouring, with spearmint oil a close second.

    1. Hi Kiran, I’m on the fence about whether fluoride in toothpaste is a bad or good thing. With toothpaste, the amount of fluoride that you’re ingesting is tiny, but I understand why people would want to avoid it in seeing as it was historically used as a rat poison!

  15. Hi Wendy,

    Again, thanks for the reviews! I first came across the Lush toothy tabs, but was a little hesitant about the method – so glad now that I didn’t even bother trying them! Will definitely pick up/order a tube of Green People’s Minty Cool paste when my current tube runs out.

    Thanks!

    Besma (http://www.curiouslyconscious.com)

  16. I like the sound of the Green People Minty Cool one; I tried a Kingfisher minty one but it tasted strangely salty and was putting me off brushing my teeth!

  17. I just started using a Preserve toothbrush and it’s great. I haven’t heard any substantial evidence against fluoride, but we do have activists here who are trying to get it out of drinking water. The problem is that it tends to hurt lower income families who don’t have access to dental insurance and rely primarily on fluoride in water for treatment.

    1. I love my Preserve toothbrush! We don’t have fluoride in the water in Scotland – some parts of England do. Scotland has historically had quite high levels of tooth decay in children, but the Government have really invested in children’s dental care and rates of decay are dropping. We are lucky here as children up to the age of 18 get free dental treatment, as do people on low incomes, and when you’re pregnant (and up to 12 months after the birth of your baby).

    2. Fluoride in toothpaste is a neurotoxin and is also partially responsible for brittle bones. One of the biggest problems with Fluoride (or hydrofluoralsalicic acid) is that it displaces iodine from your system and iodine is essential for thyroid function and brain function. When the US government included iodide salt in the diet, the National IQ rose by 15%. That was before the Oligarchs took over the country. Steer well clear of fluoridated toothpaste or water.

      1. Well done Liam, hopefully more people will start educating others and not just repeating this bs about fluoride. I’ve stopped using fluoride toothpaste long time ago for the exact reasons brought by you. Thank you. PS. same with antiperspirant with aluminium (google cancer & aluminium), use the ones made from natural Alum crystals!

    3. there is ample evidence that fluoride in drinking water affects childrens IQ and has no effect on the health of their teeth! It is also a neurotoxin, so I applaud your activists who are trying to get it out of the drinking water.