The Best UK Fluoride-Free Toothpaste Brands To Know

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Brush up on the best fluoride-free toothpaste available right now, with my tried, tested and rated recommendations.

I’ve recently covered a whole host of sustainable toothpaste brands on the blog – from those offering plastic-free packaging and those offering compostable packaging.

However, if you are looking for fluoride-free options, you’ll be pleased to hear that the market in the UK has expanded to offer a variety of choices. To help you out, my partner and I have tried out a heap of different fluoride-free toothpastes available and rated them on their effectiveness, and eco-friendliness.

The Backlash Against Fluoride

First up, you might be wondering what’s wrong with fluoride. While decades of dental health research support the benefits of fluoride in preventing cavities, there are three main reasons why many people are seeking out alternative oral care solutions:

A Desire To Prioritise Natural Ingredients

There is some speculation that fluoride may be linked to certain cancers or other diseases. However, there’s no rigorous scientific evidence supporting those speculations, hence why it’s allowed in toothpaste.

Some people prefer to take a more cautious approach. Instead, motivated by a broader interest in holistic health, they are opting for fluoride-free toothpaste as part of a lifestyle that prioritises natural ingredients.

Taste Or Texture Sensitivities

For others, the switch to fluoride-free is driven by the taste and texture of the toothpaste. Some people find that fluoride-free options have a milder taste, and avoid the strong, minty flavours commonly associated with fluoride toothpaste. Meanwhile, some people like the fact that natural fluoride-free toothpaste doesn’t foam up in their mouth in the same way.

Allergies

And then, for others, avoiding fluoride is a must due to sensitivity or a (thankfully rare) fluoride allergy. As a result, they opt for fluoride-free alternatives to sidestep potential adverse reactions and prioritise a gentler approach to oral hygiene.

Fluoride-Free Toothpaste Guide

Wooden toothbrushes in a glass jar with a blue text box that reads guide to the best fluoride-free toothpaste brands in the UK.

In our quest to find the best fluoride-free toothpaste out there, here’s a rundown of the ones we’ve tried over a 9-month period. Use the quick links to jump to a specific section, or keep scrolling for the full post:

Sarakan Fluoride-Free Toothpaste

tube of sarakan toothpaste

Reasons To Buy: Vegan-friendly / Flavoured with natural flavourings / No parabens or SLS / Unsweetened / Palm oil free / Not tested on animals

Reasons Not To Buy: Not organic / Expensive compared to other brands / Feels watery / The taste may be off-putting to some / Hard to recycle the tube

Sarakan was the very first fluoride-free toothpaste we tried in our foray into the world of fluoride-free. And I’ll be honest – I straight up hated Sarakan Toothpaste. I didn’t like the taste or texture, as much as I tried to get used to it. And I found the smell and taste of geranium a bit too overpowering. I also detected a definite hint of parsley- my least favourite herb.

My partner said it smelled like a greengrocer (I think it was the parsley). However, as a parsley and geranium fan, he loved the taste. As such, as soon as it ran out he wanted another tube. I vetoed that.

Kingfisher Fennel Toothpaste

kingfisher fennel toothpaste

Reasons To Buy: Vegan-friendly / Not tested on animals / Paraben and SLS free / Flavoured with natural flavourings / Unsweetened

Reasons Not To Buy: Not organic / Contains palm oil / Taste may be off-putting to some / Hard to recycle the tube

I struggled to find a Kingfisher mint-flavoured fluoride-free toothpaste locally (they do make a fluoride-minty one, so do look out). In the end, I settled for their Fennel fluoride-free toothpaste.

My partner again loved this. He said it was like, in his exact words, “a lovely big liquorice“! I, however, wasn’t so keen. I didn’t think it tasted as bad as Sarakan. However, by this stage, I had come to realise that I prefer traditional minty tubes of toothpaste and the clean and fresh feeling they impart, over the fennel taste. My partner says this is his absolute favourite toothpaste. It’s now his regular paste of choice.

Green People Peppermint & Aloe Vera Toothpaste

green people toothpaste tube

Reasons To Buy: Certified organic / Uses Fairtrade ingredients / Vegan-friendly / Not tested on animals / Flavoured with natural flavourings

Reasons Not To Buy: Hard to recycle the tube

After trying the other two fluoride-free kinds of toothpaste, I did not have high hopes for my fluoride-free journey. Even with the promise of peppermint, the sound of the aloe vera in this Green People peppermint and aloe vera toothpaste didn’t exactly fill me with joy or anticipation. Nor did the putty colour. So I was quite surprised to find I actually really liked this toothpaste. So much so, that I have since gone through a further two tubes since first trying it out.

Sometimes I have to load a bit more toothpaste onto my brush halfway through a clean. However, my teeth always feel squeaky clean. I also really like the gentle and clean minty taste.

I don’t notice the aloe vera until after I’ve cleaned my teeth but I quite like the aftertaste. My partner conversely straight out hated this toothpaste (two peas in a pod we are!). He said he could taste the aloe vera quite strongly as he was brushing his teeth and didn’t like it.

Green People Minty Cool Fluoride-Free Toothpaste

green people fluoride free toothpaste tube

Reasons To Buy: Certified organic / Uses Fairtrade ingredients / Vegan-friendly / Not tested on animals / Flavoured with natural flavourings / Classic minty taste

Reasons To Not Buy: Hard to recycle the tube

I loved this Green People Minty Cool toothpaste. Again, it’s putty-coloured. And like all sodium Laureth sulphate-free kinds of toothpaste, it doesn’t foam up in the way more conventional types of toothpaste do. However, once you get used to that it’s great. It’s minty in the way that all great kinds of toothpaste are (in my opinion!). What’s more, my teeth feel clean, and my mouth refreshed after brushing.

Again, like the peppermint and aloe vera toothpaste, I sometimes have to add a bit more toothpaste onto my brush halfway through brushing, but I don’t mind that too much. My partner’s also a fan of this one. It’s the only one we agreed we both liked! Result!

Lush Toothpaste Tablets

Reasons To Buy: Comes in a recyclable and returnable bottle / Vegan-friendly / Not tested on animals

Reasons Not To Buy: Taste may be off-putting to some / Texture may be off-putting to some / Not organic

I really wanted to like Lush Toothpaste Tablets – I’m really into the idea of toothpaste tablets. However, and it’s a big, however, we both found that the tablets tasted absolutely disgusting. As I said, I wanted to like the toothpaste tablets. In fact, I wanted to love Lush’s toothpaste tablets. But we just couldn’t.

Rather than a paste, you chew on a tablet. Once the foam develops, you start brushing. Unfortunately, we found the tabs tasted like chewing on a particularly horrible aspirin. The taste and texture made us both heave, and we had to spit it out within seconds. Our mouths didn’t feel clean in the slightest, and we felt pretty sick.

We have now relegated the tablets to the very very back of the cupboard for extremely extreme toothbrushing emergencies. I personally hope that day never comes. Even thinking about these 7 months after we first used them sends shivers down my spine! You can buy them in different flavours. I went for Dirty as it’s a traditional minty flavour. However, who knows, the other flavours might taste better.

To Conclude

So, to conclude, if you’re in the market for fluoride-free toothpaste and like things minty, I’d recommend the Green People Minty Cool toothpaste. If you buy 3 at the same time you save 10%.

If you’re feeling adventurous and into different flavours I’d try out the Kingfisher Fennel Toothpaste or Sarakan. If you like the feeling of chewing on an aspirin, opt for Lush!

Do you have a favourite fluoride-free toothpaste that I’ve missed? Let me know in the comments below.

What About Toothbrushes?

A note on toothbrushes. I decided to switch toothbrushes to something more environmentally friendly. I tried bamboo toothbrushes but couldn’t find one I got on with.

At first, I found the sensation of brushing my teeth with what felt like a lolly stick in my mouth uncomfortable. Once I got used to it after a few weeks, the brushes started to fray really badly, and nylon bristle after nylon bristle was washing down the sink. Even though bamboo is a more sustainable option, it didn’t feel particularly sustainable or eco-friendly to wash bits of plastic down the sink with every brush.

In the end, I switched to using a Preserve toothbrush. These are made from recycled plastic. Once you’re done you can send the toothbrush and packaging back to Preserve for complete recycling.

If you are looking for other ways to green your beauty routine do check out my health and beauty category for more inspiration! I’ve got posts on the best plastic-free bathroom products if, for example, you’re looking to minimise your use of plastic. I’ve also got advice on the best eco-friendly sunscreen too.

And of course, it goes without saying that I wasn’t compensated to write any of this. I paid for and bought all of the tubes of fluoride-free toothpaste, and toothbrushes with my own hard-earned money and wanted to share my experiences and thoughts with you! I’m really big on disclosure so if anything was sent for review or I was compensated you’d be the first to know about it!

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