ethical lifestyle blog

I am SO glad I came across your blog!! Seriously love it – such a breath of fresh air in the midst of typical blogs

– Alex B. – a Moral Fibres reader, February 2014.

I love to read your blog because of the healthy dose of common sense, I find a lot of ethical/eco/fairtrade blogs can be quite…out of touch!

– Lizzie – a Moral Fibres reader, March 2014.

About Moral Fibres

Moral Fibres is a UK based eco blog, aimed at promoting sustainable living in an accessible and stylish manner, steering well clear of stereotypical hippie connotations that you so often find in the environmental sector.

Written by Wendy Graham, a sustainability expert, posts seek to maintain a positive and inspiring atmosphere, where people can draw encouragement and ideas to live greener lives, without being preached to.  Moral Fibres would love to help promote your brand/business/blog within this atmosphere.

Moral Fibres is open to advertisements, sponsored posts, and giveaways from businesses, organisations, Etsy/craft shop owners, and blogs that fit the general eco-friendly ethos and values of the blog.  With a readership of socially aware and ethical consumers, Moral Fibres is a great platform to help grow your business profile and brand with the people you would like to reach.


jwoodman “We recently collaborated with Moral Fibres to promote our Autumn 2013 ethical fashion collection.  Due to the  sustainable living theme and eco-friendly ethos, we felt that Wendy’s blog fitted our brand well and we really  pleased with the honest product review and quality photography posted featuring our bamboo clothing. From this  promotion on Moral Fibres we have been able to widen our audience, resulting in quality traffic and new customers  on our website – 85% of the traffic we have received from Moral Fibres were new visitors to our website.  Furthermore, Wendy was lovely to work with and we wouldn’t hesitate in collaborating with her again in the  future”.

–  Jo Woodman, Digital Marketing Manager, Braintree Clothing



  “There’s been a surge in Rosemary & Thyme bar online orders since being featured on Moral Fibres

–   Emma Heathcote-James, founder of Little Soap Company

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