Fashion, Life & Style

Womens Ethical Underwear for 2018

organic basics ethical underwear

I last wrote about women’s ethical underwear back in 2013, in the infancy of Moral Fibres, where I lamented the lack of brands, the lack of bras available that went beyond a C cup, and the lack of underwiring.  I felt that ethical bra makers seemed to think that anyone interested in ethical bras must be some kind of size 6 or 8 yoga nymph that need nothing more than two lacy triangles for support.

I recently revisited that post and sadly found that half of the brands featured had ceased trading, so I thought it was long overdue for a look into the women’s ethical underwear realm.   I wanted to find out if there are more brands out there, and crucially, if any of them had realised that women interested in ethical underwear want a wider size range and some might want underwire.

Here’s where we are in 2018:

womens ethical underwear guide

All Undone

All Undone make contemporary designer underwear, all of which are manufactured entirely in the UK using a blend of silk, mesh and lace.  Their bras come in back sizes 28 through to 34, and cup sizes D through to GG, with matching knickers available for the matchy-matchy look.


anekdot ethical underwear for ladies

Anekdot make stylish underwear designed and handmade in Berlin using materials sourced from production leftovers, end of lines, off-cuts, deadstock and vintage trimmings.  The team hunts down fabrics from factories that are closing down, makers surpluses, production errors or miscalculations. The materials have never been worn but make for truly zero-waste ethical underwear.  Underwire free, in sizes XS to XL, my only gripe is I can’t figure out how the sizing relates to UK sizes.

Ayten Gasson

Ayten Gasson sell luxury silk underwear (including peace silk), all designed and handmade in the UK.  The company is also dedicated to supporting as many UK companies as possible, from lace mills to printers.  Sizes go up to a 36D for full cup or non-padded underwired bras, and matching knickers are available too.

Buttress & Snatch

Buttress and Snatch burlesque and bridal lingerie is custom made, to order, in their Hackney workshop, and buy all of their materials from UK suppliers, and actively seek to minimise waste.  Buttress and Snatch have made underwear for famous ladies of all shapes and sizes – Madonna, Kate Moss, Beth Ditto, Neneh Cherry, Kate Upton, and even for Marilyn Monroe (in her waxwork form).

Bra sizes range from 28D to 42E and they seem to cater for the curvier lady.  As with anything custom made prices aren’t cheap but if you are curvy and looking for something extra special then this is the place for you.


Ciel only use environmentally and ethically produced fabrics & production throughout the design and making process of their beautiful underwear.  From sustainable rapid growth textiles, such as lyocel and hemp, and organic natural fibres, certified by Control Union and GOTS, to recycled fabrics from post-production and post-consumer waste.

They specialise in pretty Liberty print knickers but also sell soft fabric yoga bras – in size 8 and 10 only.


womens ethical underwear uk

ColieCo sell very sexy lingerie, all made by hand in Portugal, using recycled, reused and reclaimed fabrics, and using only biodegradable and recyclable packaging.  Sizes for their soft and underwired bras range from 30B t0 36DD, but ColieCo do take requests for custom sizes, and prices are very reasonable for handmade underwear.

Kinky Knickers

Kinky Knickers specialise in, well, knickers but do sell soft bralets.  Knickers cost around £12, and every item is designed and made in their Manchester factory.

Lara Intimates

ethical underwear for women

Lara Intimates create beautiful underwear from their Soho factory, made from reclaimed and luxury surplus fabric from large factories or brands.  Even the elastics and packaging are made in England with eco-friendly practices.  Sizes range from a 28A to a 36F, and I personally love that all of the models used aren’t all size 8.  They even sell ethical nursing bras.

Luva Huva

Luva Huva sell stunning ethical lingerie, handmade in the UK.  Luva Huva use local suppliers and producers where possible, as well as using remnants, vintage fabrics, and end-of-line fabrics and trims.

Natural fabrics, such as bamboo, hemp, organic cotton, soy, and tencel are prioritised.   And Luva Huva are always happy to create made to measure garments to fit any body, so custom sizing is always free of charge.

Martha Rose

martha rose ethical womens underwear

Martha Rose sell very sweet British made lingerie. Their underwired bras go up to 36D and their knickers go up to size 14.  My one gripe is that a size 10-12 is classed as a medium and a size 12-14 is classed as large, which isn’t particularly body positive.

Neon Moon

Neon Moon sells a range of body-positive sexy knickers and unwired bras in sizes from XS through to XXL.  They say all their products are made sustainably by hand, although there are no further details on what being made sustainably means, and all of the products I clicked on do seem to be made predominantly from polyester.

Nui Ami

Nui Ami doesn’t do underwire, and instead, sell beautiful ‘sleep bralettes’, which is a cross between a bra and a vest.  The bralettes do go up to a 38/40 E-F cup, and are designed for sleeping in so I don’t know how much support one would give you.  All their products are made in Britain using materials sourced from Europe.

Organic Basics

organic basics ethical underwear

Organic Basics pride themselves on selling, well, sustainable basics fairly made in Europe from GOTS certified organic cotton.  They offer basic colours, timeless styles, and no seasonal collections to minimise wastage.  With a range of sizes from XS to XL, they cover a range of shapes and sizes.  Prices are also very reasonable – a pack of two knickers is £27 and a bra is a reasonable £30.

The caveat?  If you’re looking for underwire in your bra then perhaps Organic Basics isn’t the place for you.  Organic Basics call underwire “annoying” (although Organic Basics was created by four men…!), so I’m not too sure how much support the bra would offer anyone above a C cup.

Peau Ethique

Peau Ethique, available in the UK through ByNature, produce bras, pants, and nightwear made fairly from 100% organic cotton and silk.  It’s a good stop if you are looking for something lacy and glamorous, rather than some of the more basic styles that can be available ethically.

The best bit?  Peau Ethique does offer ethical underwired bras made from organic cotton, at competitive prices – all £25 or less.  The downside?  ByNature only offer very limited sizes, and I’ve seen nothing beyond a 32C.


Rossell make luxury underwear made from natural fibres, made in Europe from European made materials.  The knickers are beautiful, as are the bras, although all bras are underwire-free and only go up to a 34D.


The cheekily named Thunderpants promise the ultimate in comfortable pants that won’t go up your bum.  Made from 90% organic cotton, they offer two styles – original (BIG pants) and hipster, these pants are big on comfort.


Woron offers sustainable vegan underwear that is Okotex certified.  With a range of sizing from XS through to XL, again there’s no underwire here, and few styles look supportive for ladies of the larger chest.  Pants are offered in basic styles in 4 colourways, and look very comfortable.

That’s a bit of a whistlestop tour of the women’s ethical underwear landscape in 2018 – a bit more exciting than the 2013 landscape, I’m sure you’ll agree!  As always, if you come across any other women’s ethical underwear makers/shops then do let me know in the comments below!

Fashion, Life & Style

A Bra Fitting Tip to Make Your Bra Last Longer

bra fitting tip

bra fitting tip

I’ve got a simple but genius bra fitting tip for you today that will prolong the life of your bra.  Making clothes (including underwear) last longer is always good for you, money wise, and good for the environment so it’s a complete win win!

Now, I don’t know about you but whenever I’ve bought a bra I’ve always bought one that fits on the middle hooks.  In fact I’ve always been a bit mystified as to why there are 3 different hooks on a bra.  I had always assumed it was so that you had a bit of leeway with your bra – you know, in case you lost or gained a bit of weight.  Even when I’ve gone to a shop for a bra fitting generally the bra fitter has also fitted the bra on the middle hooks.

It turns out this is the wrong approach to bra fitting.

The simple (but genius) bra fitting trick to make your bras last longer, that every woman should know

A Simple (But Genius!) Bra Fitting Tip

In this post from Refinery29, they suggest, once you’ve found the correct cup and band size, that when fitting your bra you should fasten the bra on the outermost hooks, so that as the bra stretches through wear you can make it tighter.

Heidi Zak, cofounder of online bra shop Thirdlove explains this bra fitting method: “The way you extend the life of the bra is as the band stretches — the elastic breaks down, and if you wear it every day for six months to a year — you move it in and tighten.  The one thing women should know is, if you’re trying a bra on that you’ve ordered at home or in a fitting room, you should only be trying it on the last hook, and it should be quite snug”.

This is a revelation to me – I’ll certainly be putting this into practice next time I’m bra shopping!

ps: you might be interested in this guide to ethical underwear and this guide on how to recycle your bras ;)