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Babies, Children, Families

Eco-Friendly Beach Toys & Beachwear For Kids | AD

This post on eco-friendly beach toys and beachwear for kids is paid-for content in association with Kidly and contains affiliate links.

Summer is right around the corner, and most of us are dreaming of lazy days spent at the beach.

Pre-kids, beach day preparations involved shoving some essentials in a bag and deciding which beach to visit. However, when it comes to spending the day with your kids at the beach, I find there is a lot more preparation work to be done to achieve that lazy day in the sun.

Does last summer’s swimwear still fit? Do I have the right sun protection? Do last year’s beach shoes still fit? Are last year’s beach toys still in one piece? These are all the questions I find myself asking in advance of the first beach trip of the year. That’s before I have even thought about how to make sure any replacements for outgrown beachwear or broken toys are sustainable. It’s enough to make your head spin.

The good news is that if you are looking for eco-friendly beachwear for kids, as well as more sustainable beach toys this summer, then Kidly is a great one-stop shop for almost all of your summer essentials.

If you’re not familiar with the brand, Kidly is a retailer of design-led and parent-approved essentials for 0-5 year-olds. Kidly is always focused on finding innovative, conscious brands to stock. What’s more, Kidly is always looking to make its own brand – Kidly Label – more sustainable. From environmentally friendly materials to planet-conscious packaging, everything is carefully considered.

Kidly’s Eco-Friendly Beachwear & Beach Toys

Kidly’s eco-friendly summer shop ticks many eco-conscious boxes. This makes it easy for eco-minded parents to get almost everything they need for the summer holidays and days at the beach, all in one place.

Recycled Kids Swimwear

A selection of eco-friendly beach wear and beach toys, all in the colour green, from Kidly.

In Kidly’s summer shop, you’ll find Kidly Label sustainable beachwear, all of which is made from 80% recycled pre-consumer nylon waste.

Pre-consumer waste means that the recycled nylon used has been reclaimed from industrial processes, and would have been discarded before it was ready for consumer use. This could include scraps of material from factories that would have otherwise been downcycled, downgraded or sent to landfill.

When it comes to swimwear, nylon is used because it’s incredibly lightweight, and gives swimwear its strength. However, nylon is a petroleum-based material. This means that producing new nylon is both energy-intensive and emits greenhouse gases.

Choosing recycled nylon helps to reuse materials that would otherwise have gone to waste. It also reduces greenhouse gas emissions from manufacturing and helps to lessen our dependence on both petroleum and virgin plastics.

At Kidly, you’ll find recycled kid’s swim shorts to long surf sets, through to rash vests and swimsuits – both with and without sleeves. You’ll also find sun suits, again made from recycled nylon, and sun hats offering maximum coverage. These come in a wide range of fun coordinating colours, and all offer UPF 50+ sun protection.

For extra peace of mind, all of Kidly’s own label swimwear is also OEKO-TEX certified. This means that Kidly’s products have been independently tested and are proven to be free of harmful levels of toxic substances. 

As well as swimwear, you’ll also find sustainable kid’s sunglasses made from recycled materials. With Category 3 UV400 protection, these help to protect young eyes from the sun’s rays. Meanwhile, if you are looking for sandals to help protect little feet from sharp rocks, then Kidly’s jelly shoes are phthalate and BPA-free. Kidly really have thought of everything!

Eco-Friendly Beach Toys

Kidly has even taken care of the fun with its eco-friendly beach toys. Here you’ll find a range of buckets and spades in fun colours, all made from silicone.

Silicone isn’t plastic, it’s a synthetic rubber. As such it doesn’t break down into microplastics that can pollute our seas. Silicone is also much more durable, meaning those beach toys will last for years to come.

For easy packaging, Kidly’s bucket also folds flat. This makes it easier to pack into your bag for a day of fun at the beach. Holding 2 litres of sand, it folds down to an impressive 5 cm. The easy-to-hold deep-scooped spade also makes it easier for little hands to dig in the sand.

Dantoy recycled marine plastic toys

As well as buckets and spades, Kidly also stocks eco-friendly beach toys made entirely from recycled fishing nets and ropes. This range, made by Danish toymaker Dantoy, as well as being made from recycled materials, doesn’t contain any harmful substances, such as phthalates, perfumes or BPA.

Looking for a discount code? Handily, you can take £5 off your first order over £50 at Kidly with the code FIRST5

Kidly is also offering 15% off all first Kidly Label orders. Just use the discount code KIDLYLABEL at the checkout. This is valid until 11:59 pm on 20th June 2022.

As you can see, Kidly have almost taken care of everything when it comes to having fun in the sun. All you need now is the sun to shine (and your sunscreen) and you’re good to go! Here’s a useful guide to ethical sunscreen, should you need any pointers on what to look for in a good sunscreen.

Babies, Families

Best Organic Baby Shampoo For A Happy Bathtime

Don’t get in a lather trying to find the best organic baby shampoo. Here are my favourite brands for an eco-friendly bath time.

In order to help support the running costs of Moral Fibres, this post contains affiliate links, denoted by *. Moral Fibres may earn a small commission, at no extra cost to readers, on items that have been purchased through those links.

I’ve written a lot about eco-friendly shampoo and solid shampoo bars. However, if you have young babies you might be looking for something specifically formulated for their delicate skin.

That’s where organic baby shampoo comes in. However, it’s a bit of a tricky market to navigate. Even in the baby shampoo market, there is a lot of greenwashing going on. And not only that but clever tricks to make you feel like you’ve made a green purchase, when really your purchase may be no different to a conventional baby shampoo. Just perhaps with a higher price tag.

The Heatlh Beauty Product Problem

When brands use the word organic on their products, this means that they contain ingredients that are grown organically. In short, this means the ingredients have been grown without the use of harsh chemicals, such as herbicides and pesticides.

This move is great. However, particularly in the UK, there is currently very little in the way of regulations around beauty product labelling. This means that there are no regulations around the minimum quantity of organic ingredients your baby shampoo should contain, in order to be able to say that the product is organic. Any brand or beauty product could technically label its product as natural or organic. This is even if the product contains as little as 1% organic or natural ingredients.

What To Look For

Whilst it is a minefield, there is some help. There are things to look out for to ensure that your baby shampoo (or any other health or beauty product for that matter) is the real deal.

Independent COSMOS Organic certification, spearheaded by the Soil Association, for example, is a good one to look out for. This certification guarantees that 95% of all physically farmed ingredients are organic. It also ensures that at least 20% of the total ingredients are organic. Although, do note that for rinse-off products, such as shampoo, at least 10% of the total ingredients must be organic. 

The Best Organic Baby Shampoos

Image of a baby being bathed, with a blue text box that says the best organic baby shampoo for a happy bath time.

Now let’s wash that greenwash out of our hair. Here are my favourite organic baby shampoo brands that, when it comes to their ingredient labels, aren’t hair-raising.

Green People

Green People’s Organic Babies Baby Wash & Shampoo* (£9.50 for 150 ml) is a scent-free and ultra-gentle organic shampoo, bubble bath, and body wash in one. Its gentle ingredients make it suitable even for newborn babies.

Containing 85% certified organic ingredients, it’s gentle and non-irritating for daily use. Aloe vera helps to naturally protect delicate skin from dryness and irritation. Meanwhile, the gentle natural cleansing properties of German Chamomile and Yucca help to retain natural skin and scalp oils. This means it’s suitable for even the most sensitive skin. This includes skin prone to eczema, psoriasis & dermatitis.

As well as being certified organic, this baby shampoo is also certified vegan and certified cruelty-free.

In terms of packaging, this baby shampoo is packaged in plastic. However, the plastic Green People use is derived from recyclable and renewable sugarcane, rather than fossil fuels. Some biodegradable plastics do interfere with the recycling process and should be avoided. However, Green People say that sugarcane-based plastics can be easily recycled at any Local Authority run plastic kerbside recycling scheme.

Whilst it is on the expensive side, I’ve found the shampoo to be very concentrated. As such, a little does go a long way.

Buy Green People’s Organic Babies Baby Wash & Shampoo* for £9.50 directly from Green People.


Odylique Organic Gentle Wash & Baby Shampoo

Odylique organic baby wash and shampoo

Odylique’s Baby Gentle Wash & Shampoo* (£11.50 for 200 ml) contains 70.3% certified organic ingredients of natural origin. In plain English, this includes aloe vera juice, coconut and corn-based cleansers, as well as extra virgin olive oil, and palm oil-free vegetable glycerine. Meanwhile, chamomile and calendula herbs, as well as chamomile and lavandin essential oils, provide a soothing scent that can also help calm any skin irritation.

Suitable for babies over 3 months of age, this extremely gentle and moisturising bath wash and shampoo helps to maintain the natural oil and acid balance of a baby’s skin.  Its olive oil content also helps to naturally tackle cradle cap.

As well as being certified organic by the Soil Association, this baby shampoo is also COSMOS Certified Organic. Additionally, it’s also certified cruelty free and is vegan friendly, and palm oil-free.

Although it does come in a plastic bottle, this is made from recycled plastic. It is also fully recyclable at your kerbside.

Buy Odylique’s Baby Gentle Wash & Shampoo* from Ethical Superstore for £11.50.


Beaming Baby

Beaming Baby’s Organic Shampoo and Bodywash* (£11.99 for 500 ml) contains 80% certified organic and vegan-friendly ingredients.

Hypoallergenic and PH balanced, each bottle contains over 70 ml of organic aloe vera that heals, moisturises, and nourishes baby’s sensitive skin. And free from alcohol, parabens, sodium Laureth sulphate (SLS), perfume, and colourings, it’s gentle enough for use every day. It’s also particularly soothing for babies with nappy rash, eczema, or sensitive skin.

Whilst you do get more for your money with Beaming Baby’s shampoo, I would say this one is quite thin and watery compared to other brands.

Again, Beaming Baby bottles are packaged in plastic. However, Beaming Baby says that the bottles are made from 100% recycled plastic, and can be recycled again.

Buy Beaming Baby shampoo* from Amazon.


Neal’s Yard Baby Bath and Shampoo

Neal's Yard baby bath and shampoo

Whilst not certified organic, Neal’s Yard Baby Wash and Shampoo* (£8.50 for 200ml) does contain a decent percentage of organic ingredients.

This gently cleansing wash for skin and hair blends organic lavender and chamomile essential oils with mild, vegetable-based cleansers. These tend to the delicate skin and hair of babies without irritation. Just a little is needed to create a gentle foam.

Do note that some labels recommend using this shampoo only on babies aged 3 months and over. Neal’s Yard says that this shampoo is gentle enough for newborns who weigh at least 3kg / 6lb 10oz. However, they say their labels will be updated accordingly.

Buy Neal’s Yard Baby Bath & Shampoo* from Naturisimo for £8.50.


As always, I will keep updating this list as I come across any more great brands. And do let me know if you have any organic favourites.

Do also check out my eco-friendly baby essentials if you are looking for more eco-friendly baby ideas.