Home, Home and Garden

Best Eco-Friendly Towels for the Bath To The Beach

luks towels

Looking for ethical and eco-friendly towels for the bath, shower, or beyond? Here are my top ethical and sustainable picks – from organic cotton to the zero-waste ones made from waste yarn, and more.

Many of us are busy trying to reduce our use of plastic in the bathroom. But did you know that your environmental efforts don’t have to stop at switching to bamboo toothbrushes and solid shampoo bars? Yes, if you need to replace your towels, then you can buy eco-friendly towels that are kind to both the environment and the workers who made them.

It can be a bit of a sustainable minefield trying to work out what products are actually eco-friendly and ethical (spoiler: even in the eco-friendly towel market there’s a lot of greenwashing). As such, I’ve done the leg work for you and rounded up my favourite sustainable towels.

Sustainable Towel Quick Links

First off, here are the quick links for towels in case you just want to visit the site of a particular brand. Scroll down past this section if you want more information about each ethical towel brand, including a price guide.

In order to help support the running costs of Moral Fibres, this post contains affiliate links, denoted by *. Moral Fibres may earn a small commission, at no extra cost to readers, on items that have been purchased through those links. This income helps keep this site running.

What To Look For In An Eco-Friendly Towel

When asking what towels are eco-friendly, there are a few things you can look out for. Organic cotton is a better choice than regular cotton. This is because regular cotton requires heavy pesticide use that can contaminate the soil, land, and water. For peace of mind, look for external certification, such as Global Organic Textile Standard (GOTS) certified cotton. This means that the entire textile supply chain is backed up by independent certification, so you can be sure you aren’t being greenwashed.

OEKO-TEX® certified cotton is another good choice to look out for. This means the product has been tested at all stages of production for harmful substances. This ensures that workers are working in a safe environment and that the product does not discharge any harmful chemicals either in the production stage or at home.

You might come across BCI cotton, which positions itself as a sustainable alternative. I personally avoid BCI cotton, as it turns out it isn’t a great ethical choice.

Some brands have started to use leftover yarn from making other products to make towels. This is a great zero-waste and low-impact eco-friendly option, which I’d love to see more of.

Bamboo is also pervasive in the eco-friendly towel market. However bamboo can be problematic. Whilst bamboo is faster-growing and requires fewer chemicals and water to grow, it is chemically intensive to turn woody bamboo into soft fabrics. This process can be harmful to both workers and the environment.

I haven’t featured any bamboo towel brands in this guide. This is because I couldn’t verify the bamboo towel brands that I found were making bamboo fibre responsibly. If you do specifically want bamboo towels, then look for brands that prioritise the safety of their workers. Also, look for those that have robust chemical management plans in place to minimise the environmental impact of the industrial effluent.

The Best Eco-Friendly Towels

Guide to eco-friendly towels - from organic bath towels to beach towels and more.

Whilst it can indeed be a minefield separating the green from the greenwash, to help make it easy for you, I’ve put together a guide to my favourite eco-friendly towels. I’ve particularly looked for ethical brands producing independently certified organic cotton towels. I’ve also found brands using sustainable materials such as waste yarns.

On to the towels!

Gudrun Sjoden

gudrun sjoden green organic towels hanging in white bathroom

Gudrun Sjoden’s range of brightly printed organic cotton towels are a favourite in our house. Here are ours hanging in our bathroom! In the interests of full transparency, these towels were a PR gift to me three years ago. This means I’m under no obligation at all to share them in this post. However, we use them on a daily basis and they still look new, so I wanted to share them as a tried and tested recommendation.

As well as being durable, these ethical towels are cuddly soft. They also cleverly feature two in-built hooks. This means you can hang them either on the long side or short side depending on the height of your hook. I love this clever feature!

Find Gudrun Sjoden’s towels online, starting from £14.


Himeya at Bedeck

Himêya’s eco-friendly ‘Rescue’ hand towels are made with yarns from production waste. They are a by-product of waste yarns that do not conform to a designed size, weight, or pattern and would otherwise be binned. However, Himeya found that when these yarns are woven together, they make great-looking and well-functioning hand towels.

As well as using waste yarns, Himêya donates 20% of its Rescue Towel proceeds to the International Rescue Committee (IRC). This is an organisation dedicated to supporting those whose livelihoods are shattered by conflict and disaster. Donations help affected people to survive, recover and regain control of their future.

I have a set of these hand towels, also previously given to me as a PR gift. I find these stand up well to daily life, and all the extra hand washing that we need to do these days.

Buy the Himeya Rescue Towels from Bedeck* for £8.


Luks from Wearth

Luks beautiful handcrafted bath towels are handmade ethically in Turkey from OEKO-TEX® cotton. As a lightweight towel, rather than fluffy bath towels, the fabric itself is lightweight and quick drying.

Whilst it does take some getting used to a thin towel, if you’re used to the fluffy variety, you’ll soon be swung round to the pros of these types of towels. I love that they don’t take long to dry. Damp towels hanging around your bathroom for hours soon becomes a thing of the past.  

Storing your towels also takes up less room in your home – which is great if you live in a small space. The Ekin towel, for example, is as big as a bath sheet but it rolls or folds down to about a quarter of the size. This also means they are great for travelling or for trips to the beach or for wild swimming – taking up much less space in your bag. More room for snacks!

Buy Luks towels from Wearth*, from £35.

Natural Collection’s Eco-Friendly Towels

Natural Collection eco-friendly and ethical bath towels

Natural Collection’s GOTS certified organic towels organic cotton are ethically made in Turkey.

Super soft, and a great size for drying off after a relaxing shower or bath, these eco-friendly towels will soon be a favourite in your house.

These towels come in a range of sizes and coordinating colours, so you can mix and match your towels, or have a different colour for each member of the family.

Buy Natural Collection’s towels from Ethical Superstore*, from £4.95.

Wild & Stone Eco-Friendly Towels

Wild & Stone hand towels

Finally, Wild & Stone’s hand towels are fairly made in India from organic cotton that is both GOTS and OEKO-TEX® Standard 100 certified. To minimise their carbon footprint, Wild & Stone use sea shipments, rather than air, for all of their products.

All of their lovely hand towels are packaged in fully recyclable, plastic-free packaging. And what’s more, a percentage from each purchase is donated to the Marine Conservation Society.

Buy Wild & Stone towels from Ethical Superstore* for £14.95.

I hope this roundup of eco-friendly and ethical towels is helpful! Do also check out my guide to plastic-free bubble bath if you have all things bathing in mind.

Home, Home and Garden

Eco-Friendly Air Freshener Brands To Naturally Scent Your Home

Breathe easy with this guide to the best eco-friendly air freshener brands, that will banish bad odours, but won’t fill your home with noxious chemicals.

In order to help support the running costs of Moral Fibres, this post contains affiliate links, denoted by *. Moral Fibres may earn a small commission, at no extra cost to readers, on items that have been purchased through those links.

Whilst nothing beats opening up your windows and letting a fresh breeze in to clear any stale or lingering smells, sometimes you might want something a little more to clear the air. Particularly if you live somewhere where your bathroom has no window, or you have a stinky shoe cupboard. Sometimes you do need a little something extra to freshen things up a bit.

Before you reach for that can of air freshener under your sink, take heed. Many conventional air fresheners do contain a litany of dubious ingredients. In fact, public health researchers have found that a chemical compound found in many air fresheners – as well as toilet bowl cleaners, mothballs and other deodorising products – may be harmful to our lungs.

The good news for your nose (and lungs) is that there are many eco-friendly air freshener brands out there. These can help to mask or remove bad odours naturally without harmful ingredients.

Eco-Friendly Air Freshener

Image of a stylish white bathroom with a blue text box that says the best eco-friendly air fresheners to naturally scent your home.

Here are some top natural picks to try in your home – including the plastic-free options.

Fais Botanicals

Naturally refresh your home and textiles with Fais home and linen mist. From relaxing ylang-ylang, bergamot and cedarwood; to refreshing geranium, lemon and clary sage; to energising sweet orange, palmarosa, and rosemary, there’s a scent for every mood.

These blends, available in a variety of essential oil-based scents are vegan and cruelty-free and hand-blended in small batches in their studio in London.

Presented in an amber glass bottle, this can be reused or recycled when you are done.

Buy from Etsy from £9* for 50 ml.

Waft Air Freshener

Waft is a more budget-friendly brand of eco-friendly air freshener for a sustainably fragranced home. Made in the UK from pure and organic essential oil blends, Waft comes in a variety of delicious natural scents. These include Lemongrass, Lavender, Peppermint, Geranium, Orange and Rose. In fact, each air freshener is made from 98.5% organic ingredients.

Whilst not plastic-free, the plastic bottles are fully recyclable. And sustainability wise, the brand has a lot going for it. Aerosol-free, vegan-friendly, cruelty-free, palm oil-free, and free of genetically modified organisms, it’s clear that Waft has put a great deal of work into minimising its environmental footprint.

Buy Waft from Ethical Superstore* or Big Green Smile* from around £5.00 for 100ml

Piglet In Bed

piglet in bed essential oil room sprays

Whether you want to freshen your air, or naturally refresh fabrics, this eco-friendly air freshener is one to try. Available in three different scents – invigorating, calming or reviving – you can pick a scent to suit your mood.

Naturally scented with essential oils, this paraben-free and artificial fragrance-free formulation, will banish bad odours.

Simply generously mist the air freshener throughout the air and onto linens to enjoy the fresh natural scent.

Buy direct from Piglet In Bed for £12* for 100 ml.


Another more budget-friendly buy, Sodasan’s organic air freshener is made from sustainable and eco-friendly ingredients. In fact, this air freshener is 96% organic in origin.

Coming in a variety of scents – including lavender, fresh orange, and woody smelling sandal – these essential oil blends are a great way to naturally cover bad odours in your home.

This vegan-friendly blend is also free from synthetic nasties. These include dyes, preservatives, synthetic fragrances, petrochemicals, microplastics, and genetically modified organisms.

What’s more, it comes in a recyclable glass bottle and a plastic-free beech wood cap.

Buy Sodasan from Big Green Smile* for around £6.65 for 50 ml.

Neal’s Yard Room Spray

Glass bottle of Neal's Yard Room Spray

Packed full of certified organic ingredients, essential oils, and natural fragrances, Neal’s Yard room sprays will naturally scent your home. Choose from a floral blend of rose and geranium, or for a rich blend of bergamot and patchouli.

For those looking to live plastic-free, then good news – the air freshener bottle is made of glass and the atomiser made of metal, making it more eco-friendly. It’s also made in England, so doesn’t travel far to reach you.

Established in 1981, Neal’s Yard uses ethically sourced herbs, botanicals and essential oils to create their world-renowned aromatherapy blends. They also use the highest possible percentage of organic ingredients they can. In fact, Neal’s Yard was the UK’s first certified organic health and beauty brand. The brand also champions for change across the industry – for example, supporting the ban on plastic microbeads in beauty products.

Buy Neal’s Yard room sprays from Bower Collective for £25* for 100 ml.

Bramley Eco-Friendly Air Freshener

bottle of Bramley eco-friendly air freshener

Bramley’s eco-friendly air freshener is scented with delicious sweet orange, geranium, and spearmint essential oil, for a natural and refreshing smelling scent.

Made from 100% naturally derived ingredients in the UK, this room spray is vegan-friendly and cruelty-free. It also comes in a recyclable glass bottle, making it it’s plastic-free apart from the atomiser.

Not only does this room spray smell good, but it does good too. This is because £1 from every sale goes to support the work of Plantlife. This British-based conservation charity works nationally and internationally to save threatened wild flowers, plants and fungi. Their team of conservation experts work with landowners, businesses, conservation organisations, community groups and governments, to ensure rare and threatened flowers and plants continue to thrive.

Buy from Bower Collective for £16* for 100ml.

Do also check out my guide to the best soy candles, if you are looking for other ways to naturally scent your home.