Fashion, Life & Style

Here’s Where to Find Stylish Eco-Friendly Activewear | AD

This post on eco-friendly activewear is paid-for content that contains affiliate links

Let’s chat eco-friendly activewear.

With campaigns such as secondhand September, and the rise of secondhand shopping sites such as Depop, more and more people are opting to buy clothes second-hand.

Whilst a pair of secondhand jeans or a top is one thing, for many people, there are a few things that they may be less inclined to buy secondhand. In conversations, I’ve had in the past with people, items that people are generally less inclined to buy secondhand mainly include underwear, shoes, and activewear.

I’ve covered underwear and shoes on the blog before, but what about the options for eco-friendly activewear?

eco-friendly activewear
Image from BAM

What’s Wrong With Traditional Activewear?

You might be wondering what’s wrong with traditional activewear. Traditionally, activewear has been manufactured from synthetic fabrics such as polyester, nylon, and spandex. These stretchy, lightweight, and fast-drying fabrics might be good for your workout. However, these types of fabrics are non-renewable, and their production is both energy and water-intensive.

What’s more, these synthetic fabrics shed microplastics every time we wash them. These microplastic particles drain out of our washing machines, through our wastewater. Here they ultimately find their way into the sea, damaging marine life, and entering the food chain.

Why About Natural Fibre Activewear?

When it comes to buying activewear, gym wear, and swimwear, it currently isn’t possible to buy 100% natural fibre clothing. Even if you could, you would sacrifice the properties that make activewear what it is. You would lose the stretchiness that allows for freedom of movement and the lightweight fabrics. You would also lose the sweat-absorbing properties, and all the other elements that go into technical clothing.

What Are The Alternatives?

Over the last few years, we have seen an array of different options when it comes to eco-friendly activewear. Some of which, I think, are better than others.

You can get activewear made from recycled plastic bottles, for example. This initially sounds like a great idea to reduce plastic waste, but these fabrics still shed microplastics when they are washed. This turns a visible plastic pollution problem into an invisible plastic pollution problem on a much larger scale, in a form that’s even more likely to cause problems.

I also feel uneasy about the practice of turning plastic bottles into clothing. It doesn’t solve the plastic problem or bring about meaningful change.

What About Bamboo?

Other manufacturers, such as BAM, use bamboo to make their activewear.

When it comes to fabric, bamboo is pretty contested as a sustainable fabric choice. On the upside, bamboo is renewable and grows quickly without the use of pesticides or herbicides. Its strong root system stores carbon, improves soil health, and supports biodiversity. And, it only requires rainwater to grow, making it a less water-intensive crop than cotton.

On the other hand, turning something like bamboo into a soft and stretchy fabric requires the bamboo to go through a chemical-heavy, industrial process to convert it into a semi-synthetic fibre known as viscose or rayon. This process can be very polluting and harmful to workers’ health.

The scientific community is also in the relatively early stages of research into microplastic release from clothing. So far there is little known about the release of microplastics from semi-synthetic fibres such as bamboo-based viscose or rayon. Whilst there is doubt, using a laundry bag or ball designed to catch any potential microplastics would be a good call.

Introducing BAM

Whilst no option is perfect when it comes to eco-friendly activewear, I think it’s important if you are able to, to shop from a company that is investing in greening their supply chain and treating their workers fairly, such as BAM. In the last two years, BAM says they have “traced our suppliers’ suppliers’ suppliers’ suppliers’ supplier to systematically identify all our growers, factories, plants, and manufacturers“.

By understanding and knowing their entire supply chain, this has allowed BAM to green their operations. Now they only work with responsible producers. For example, they only work with bamboo fibre producers who use safe and responsible chemistry and waste treatment practices, and who are committed to investing in the technology needed to further improve their practices, processes, and chemistry where necessary.

By knowing all of their suppliers, they are also able to ensure that their suppliers are paying their staff above the national minimum wage and offering good working conditions throughout the entire supply chain.

You can read more about BAM’s work on sustainability in their 2020 sustainability report. This sets their current impact, their immediate plans, and their ultimate goals for the next ten years.

But What About the Eco-Friendly Activewear?

The good news is you don’t have to compromise your style credentials if you are after more eco-friendly activewear. BAM have you covered, with their range of stylish prints and flattering and supportive cuts for both men (size S – L) and women (size 8 – 18).

Here are some of my favourites from their women’s range:

eco-friendly activewear
BAM’s Endura Leggings in Fragment Print
The Challenge Bamboo Crop Top
ethical sportswear
BAM’s Endura Leggings in Aqueous Print
Bamboo Joggers

What I also really like is that all of BAM’s products are shipped plastic-free, right down to the protective poly bags. These are either home compostable and can be placed in your kerbside bin, or can be composted in your kerbside bin only. Don’t worry – the bag tells you exactly how to dispose of it.

plastic free packaging

Something I would like to see next is for BAM to work towards more inclusive sizing in both their men’s and women’s range. I feel the size range is quite limited.

Apart from that, I think that BAM is making some really big environmental steps in the activewear market. A market that is especially prone to greenwashing. So if you are in the market for activewear then do check them out on their website. You get 10% off your first order when you sign up to their mailing list – and follow along on Instagram and Facebook.

Fashion, Life & Style

Renting Your Clothes Could Be the Future of Ethical Fashion | AD

renting clothing for the environment
renting clothing future of ethical fashion

This post on renting your clothes is paid-for content in association with The Devout.

Fast fashion is getting faster. And its impact on the planet is rising. According to the Waste and Resources Action Programme (WRAP) – the UK government’s waste advisory body – clothing has the 4th largest environmental impact after housing, transport, and food.

When you look at any statistics around clothes shopping and clothes disposal it is enough to make your head spin:

  • In the UK we buy 1.13 million tonnes of new clothing per year.
  • This causes 26 million tonnes of carbon dioxide emissions from production to disposal.
  • 300,000 tonnes of clothing head straight to landfill every year in the UK.
  • We wear our clothes 36% less than we did 15 years ago.
  • 70% of all clothing donated to charity shops in Europe ends up in Africa, where it negatively impacts on local makers and sellers of clothing. This piece of modern colonialism disguised as donation makes for a good read.

What’s the Answer?

I firmly believe that the answer lies mainly in stricter regulation on fast fashion producers. However, in 2019, the UK government rejected a report calling for fast fashion retailers to address their impact on the environment and working conditions.

This means at the moment until we see change at the governmental level, the responsibility is shouldered by the consumer (i.e. us), and in adopting more sustainable shopping practices where we can.

However, whilst interest in sustainable fashion is rising, there are barriers to dressing more sustainably. Sustainable clothing brands aren’t always the most size-inclusive. Sustainable clothing is also often considered as too expensive, although I would urge you to give this piece on is ethical fashion expensive a read.

So What Can We Do?

One way that we can green our wardrobes is to cut back on clothes shopping. Instead try swapping clothes with friends of a similar size, or try renting your clothes.

Renting Your Clothes?

One such clothing rental service in the UK is The Devout – a British born rental fashion company making its mark on the fashion industry that currently caters to women from size 4 to size 18, and men from size XS to XXL – with plans to cater to larger sizes.

How Does Clothes Rental Work?

It’s incredibly straightforward. The Devout delivers 5 items of premium brand clothing of your choice to your door. You can browse by size, and by brand and occasion – e.g. summer, wedding, workwear – from The Devout’s huge selection, to pick out exactly what you need for the upcoming month. Your items are then delivered to you, and you get to keep the items for one month, before returning and receiving your next 5 items.

ethical clothing rental for women
Some of The Devout’s current rental pieces, including pieces from People Tree, Ganni, and Reformation.

It’s convenient – I would say more convenient than shopping multiple retailers for clothing – and an altogether planet-friendlier way of greening your wardrobe. Gone are the days of wearing an item once for a night out and relegating it to the back of your wardrobe.

How Much Does A Clothes Rental Service Cost?

The Devout is especially great if designer labels are your thing, but you don’t have a designer label budget. With beautiful pieces from designer brands such as Ganni and Reformation, that retail for £200 each, the good news is the monthly fee is fixed regardless of the value of your items that you have chosen.

ethical clothing rental for men
Some of The Devout’s ethical rental options for men

It costs £79 a month to join. So, if you are spending near or above this amount a month on clothing, then it’s a great option to try and see if it works for you.

When you join The Devout and pick out your first five pieces you can even get £25 off your first box when you join. Simply use the code DEVOUT25 at the checkout.

Hate washing and ironing? Don’t worry, there’s no need to wash, dry, and iron your clothes before sending them back to The Devout. The Devout handles the laundry and ironing process on return to ensure quality control for all outgoing rentals.

What if Something Breaks or Tears?

As someone who is more than a little accident-prone, my first worry about renting clothes is damaging them. But if you are anything like me, then don’t worry, The Devout offers complimentary insurance as part of your monthly subscription. This covers you for minor damages to your clothes.  Minor damages that they cover include:

  • Broken zips
  • Light fading
  • Tears on the seam line
  • Loosening of seams
  • Lost buttons 
  • Stains which can be removed during their professional cleaning service

Would you try renting your clothes? Have you rented clothing? Let me know – I’d love to hear your experience.