Green Blogging 101: Blog Post Writing

writing a blog

writing a blog

The second and penultimate part of my mini series about green blogging is about coming up with ideas for blog posts (perhaps the hardest part about blogging!) and blog post writing.

Not interested in blogging?  That’s ok! I’ve got some posts in my archives you might like – such as five no-sew clothing DIYs, how to grow your own food cheaply and how to help ladybirds – and I’ll promise a regular post will be up next! ;)

Coming Up With Blog Post Ideas

The thing about blogging is that you have to keep coming up with ideas of what to blog about on a daily basis, and sometimes that can be really hard!  Sometimes you feel like you’re full of good ideas, and other times your mind feels completely empty and you’re questioning why you even write a blog in the first place!

To help overcome writer’s block I normally have a brainstorming session every other month, where I sit down away from my computer and have a think about what I would like to blog about.  Over a cup of tea I come up with a list of ideas for blog posts and I find it really handy to have this list in the bank, so to speak, whenever writers block strikes (surprisingly often!).  For example, this post on things you’ve always wanted to ask a vegetarian  was born out of a brainstorming session.

It can also be really useful having a regular series on your blog to help plan out content.  For example, I post at least one Your Ethical Style post a month, and a What’s In Season This Month post, so that helps take pressure away from having to keep coming up with new ideas!

Other times inspiration just randomly strikes and I write a post then and there.  For example, one day my bus went past a Co-Op Bank, and my mind started to think about ethical banks and a post was born out of that flash of inspiration.  Other times I’ll write a post in response to a question a reader has asked me, such as this post on can you recycle envelopes.  The moral is be flexible, and you’ll never know where inspiration might strike!

As the blog is a bit of mix between things I’ve researched and things that are going on in my life, then this makes life a bit easier for me, as the posts about things going on in my life happen very organically without much thought, planning or brainstorming.   Things like what’s going on our allotment, or things I’ve made recently – these are all easy posts for me to write quite quickly!

Writing Your Blog Post

To be honest, I don’t have any prescriptive tips for writing other than write in your natural voice.  As in all parts of life, it’s much easier to be yourself than pretend to be someone you’re not.  The other real piece of solid advice I can give you about writing a blog post is to focus on your headline.  I’m a fan of writing quite descriptive headlines so that people searching for information in Google, or whatever search engine they are using, can easily find my post.  For example, this post on vegan cakes is called “Six Delicious Vegan Cakes” rather than something a bit more vague or abstract so it can easily be searched for.

My writing process varies wildly.  Sometimes I’ll have an idea and I can write the post very quickly and other times I’ll write a bit of a post and come back to it again and again over time, writing bits here and there until it’s finished.  I normally have a few different draft blog posts on the go.  It’s just how I work – you might work differently – that’s ok!

mollie makes blogging

The Mollie Makes Guide to Blogging is full of really good advice on blog post writing if you’re looking for advice on a much more structured approach to blog writing, and the only resource I own on blogging!  Sadly it’s out of stock online, but you might be able to find it in your local library or eBay?

Use Images In Your Posts

Perhaps it’s a personal preference, but I’m quite a visual person and when it comes to blogs I like to see text broken up with photos rather than just being presented with a big chunk of text.  I’m also not particularly keen on websites with tiny photos on them – so make them a good size.  It doesn’t matter what kind of camera you use, or if you just use the camera on your phone – just as long as the photos are large and clear – particularly if you’re taking photos of something you’ve baked/cooked or made!

I’d also add that adding images is also essential if you want to promote your post on social media, particularly Pinterest, or if you want others to share your post on Pinterest, but I’ll cover all of that in the next installment!

How often should I blog?

How often should I blog is such a common question but one that is really hard to answer.  In short – whatever works for you.

Some people say to succeed in blogging you should be blogging every day.  I think this is nonsense – find a frequency that suits you.  Even if you did have the time to blog every single day, 365 days a year, then 365 posts is an awful lot of things to think up to blog about, let alone write.   And blogging every day is no good if you’re just churning out rubbish just for the sake of meeting an entirely made up target.  It’s better to be known for writing one really good post a week than seven so-so posts a week!

I personally blog roughly twice a week – this fits in with my life and my other jobs and responsibilities.  If you want to blog less that this then that’s fine too – there are no rules!  As well as writing two posts a week I also take a break occasionally – over Christmas and if I take a summer holiday, and any other time I need to –  because a) I’m only human, b) it’s just me writing the blog and c) and no-one’s going to be upset (or probably even notice!) if I take a day or week off.   Blog to suit you and your life – but don’t be a slave to it!  If you’re not having fun your readers will know.  Blogging should be about having fun – I do it as my hobby, not as a job, and you should do it on your own terms – you’re the boss after all!

That’s me for this installment!  I know some of you guys found the first post on green blogging useful so I hope this post has matched your expectations!  Come back soon for the final post on promoting your blog post and some tips on staying motivated, and then normal service will be well and truly resumed!

ps: missed the first installment about green blogging?  It’s all about setting up a blog and getting started – take a look, you might find it useful!


Starting A Blog: Green Blogging 101

green blog

Moral Fibres quietly turned two this month and as part of reaching this milestone, I thought I’d cover something a bit different today.  One email I often get in my inbox is from readers asking advice on how to set up a green blog, and I thought I’d address these questions in a mini-series about green blogging over the next few weeks.  If this advice on starting a blog isn’t what you’re after, then do peruse the archives (this post on ethical alternatives to Amazon is a popular post, as is this guide to ethical fashion on a budget), or come back tomorrow for a return to normal posting!

Decide What You Want to Blog About

First things first, before you can even think about starting a blog, you need to decide what you want to blog about.  It doesn’t matter if the focus of your blog changes over time, but it’s best to have a rough idea of what you want to blog about, and have a think to see if you can keep finding topics and ideas to blog about on that particular theme.  Want to start a blog about your favourite vegetarian recipes, and have 20 really good recipes up your sleeve?  What are you going to do once you’ve blogged about your 20 recipes?  Could you keep making new recipes?  It’s good to think about these things before you start!

Most of my favourite blogs blog on a particular theme – e.g. Oh, Ladycakes blogs about vegan baking and A Thrifty Mrs blogs about living on shoestring.  I always know what to expect when I visit the sites and I like that.  Likewise, I keep the theme of Moral Fibres to green and ethical living as you’d be a bit confused if you came on here one day and was talking about fast cars, or my ten favourite high street fast fashion finds.

Don’t get too hung up if you don’t have a specific theme – some people just blog about their daily life and those kind of blogs can be fascinating – it just might be helpful to have some kind of focus for your blog so that your readers know what to expect when they visit and to help you decide what to blog about each time you sit down to write.

green blog advice

Pick A Blog Name

Before starting a blog you’ll need to pick a name.  It’s best to pick a blog name that reflects the focus of your blog before setting up your blog as you’ll need a blog name for your blog address!  I’d recommend picking something short and snappy – long names are harder to remember for readers who might have found your blog once and are trying to remember the name so they can visit again!

It can be hard to settle on the right name – make a list of your favourites and then search the internet just in case there are sites with the same name.

Pick A Blogging Platform

1)  Hosted Blogging Platforms

Now that you’ve got your theme and name sorted out, the next step in starting in blog is picking a blog platform.  There are quite a few different blogging platforms out there.  The most popular ones are probably WordPress and Blogger.  I started off blogging on Blogger 6 years ago, when I used to write on a now defunct blog about things going on in my life.  Blogger is free and really easy to use and you can set up a blog in minutes.  It’s not particularly customisable but if you just want a blog and don’t want to do anything fancy then it’s really user friendly.  It’s a great way to dip your toes into blogging without any financial outlay or running costs.

With WordPress you can get a WordPress hosted account, or a self-hosted account.  I appreciate this may sound like a foreign language to you, and you might be wondering if there is much difference between a .com and a .org WordPress acount – but trust me, there is a huge difference! works a lot like Blogger and you can set up a blog in minutes free of charge.  There are no running costs involved and quite a few free ‘themes’ to choose from allowing you to change the look of your blog without any knowledge of HTML!  It’s also great for beginners looking at starting a blog for the first time.

There are also quite a few other blogging platforms such as Squarespace and Typepad (which has a small monthly fee).  I don’t have any experience of these, but I’d imagine they’re broadly similar to or Blogger.

If you’re completely new to blogging then I’d definitely go down the hosted blogging platform route.  It’s a nice easy and cheap route into starting a blog without having to learn any technical web stuff.

 starting a blog

2)  Self Hosting

I’ve gone down the self-hosted route for Moral Fibres and have a account. itself is free, but you need to buy a domain name and pay for web hosting, and find a theme for your blog.  It sounds complicated and indeed it can be a little tricky at times if you’re not technically minded.  The good thing is that once you’re over that initial hurdle of getting set up then thankfully it should be plain sailing!

I have to add here that my partner is a graphic and web designer so I got (and get!) a lot of free expert help.  If you’re not good at this kind of thing and aren’t lucky enough to have someone computer savvy in your life then it might be worth paying someone to help you get set up.

Domain Name

For self-hosted blogs you need to buy a domain name (mine is  I bought mine from 123-reg – the name you pick and the ending (e.g. .com,, .org, will determine the price you pay.  You might be looking at around £15 a year or so depending on the name and ending.


For self-hosted blogs you also need to buy web hosting.  I’m loathe to recommend my blog host as I’m looking to change hosts due to issues, but there are heaps of different web hosts out there, including web hosts that say they are environmentally friendly.  Depending on your plan, web hosting could be around £30 a year.


A theme is how your blog looks.  There are some free ones available through WordPress but I bought a paid for one from the Themeforest marketplace– mine is Le Tour (affiliate links).  There are so many different themes to choose from at a very reasonable price (roughly $45/£30), and you purchase them direct from the developer.  Most theme developers also provide pretty good support as part of your purchase – I’m on my second theme now and each developer has been great at providing technical support!  You can also buy themes through Etsy (affiliate link) – there are lots of lovely looking ones on there for an average of about £20/£25.

My advice is to look for one that is responsive (scales down to work effectively on mobile devices and tablets) as this is one area that is set to grow and grow.  When Moral Fibres first started two years ago 20% of my traffic was from smartphones and tablets – now it’s more than 50% – so it’s important that your site works with your readers devices.


Within your theme you can install widgets – plugins that you can download from WordPress that have a specific functionality.  I have various widgets – from anti-spam widgets, to a special Google Analytics widget that tells me how many visitors the site gets.  Most widgets are free so you can download and install them and have a play about to see if they are for you.  This is the bit I love most about WordPress – there are literally thousands of different widgets, so you can really customise your blog and get it doing and looking exactly how you want it to!

Now you’re all set up you’re ready to start blogging!  I’ll be back soon with a guide to writing and promoting your posts.

If you’ve got any questions about setting up a blog or are looking for further advice drop me a comment below and I’ll endeavour to answer it as best I can.  I’m not that hot on the technical stuff though, but I can try!!