ethical style blog

As it’s the start of a new week, I thought what better time to introduce a brand new ethical style series on Moral Fibres, called Your Ethical Style.  The plan for Your Ethical Style is to feature people from all walks of life who have an interest in ethical clothing.

I’m not really interested in designers and fashion shows: I’ve always been interested in what real people are wearing.  Seeing what real people wear has always been more relatable to me than seeing what some model is wearing.  I’ve got a few interviews lined up and the best thing so far is seeing everyone’s very different styles and takes on ethical fashion.  I do hope you’ll enjoy and get a lot out of this series!

First to be featured in Your Ethical Style is Ceri Heathcote, from the blog Style Eyes.  On Style Eyes, Ceri blogs about her daily ethical outfits and ethical fashion finds and often shares ethical fashion resources that she’s come across.

ethical style


Jacket – Nancy Dee / Dress – SkunkFunk / Bag – Gusti Leather / Boots – Dream in Green

So, Ceri, Moral Fibres readers might be aware of your great blog, Style Eyes, but can you share with readers three facts about you that they might not know:

1. I love scuba diving on coral reefs.  I once spent 2 months in Belize on a project to map the biodiversity of the reef.
2. I started my blog whilst I was bored on maternity leave after the birth of my second daughter: she was a very sleepy baby.
3. I snore a lot (apparently)

You’ve got a great interest in ethical fashion: where are your favourite places to shop for ethical clothing?

I am just setting up a store on my blog with all my favourite brands so that is my best place to shop for ethical clothing!  In terms of actual brands/shops, I love SkunkFunk, People Tree*, and Thought Clothing*.

What’s the last ethical item that you bought?

I am trying hard to stick to my motto ‘buy less, live more’ but I did treat myself to 2 necklaces by EA Burns for Made in the sale at ASOS Greenroom.  Made is an ethical brand that creates beautiful handmade jewellery in their African workshop.  Made teaches new skills and provides sustainable opportunities for its Kenyan employees.

ethical style uk

Hat – Pachacuti / Tunic – Kuyichi

Is there any particular ethical item that you are lusting over at the moment?

I love Pachacuti hats.  They are the perfect way to keep the sun off my face during the summer.

Do you have a top tip for shopping ethically?

If you are shopping on a budget, check out Oxfam Fashion online*.  They have an amazing selection of designer, high street, and vintage brands.  It is also really easy to find what you want with the option to search by clothes type, size, colour, brand, etc.  Not only are you saving clothes from landfills and reducing your fashion footprint but you are also supporting a very worthwhile charity.

Is there anything you find difficult about shopping ethically?

There are lots of amazing ethical brands out there, but they are not always as easy to find as conventional brands because they tend to have smaller marketing budgets.  It is definitely worth your while spending time to seek them out though as you find some real gems.

Ceri Heathcote

Hat – Pachacuti / Scarf – Vintage / Jeggings – Oxfam / Top – really old / Ankle Boots – Dream in Green

Where do you get your ethical style inspiration from?

I tend to get inspiration from lots of different places.  I sometimes see things that I like on other blogs or love the way outfits have been put together.  And I also love checking out what other people are wearing on the street or on street-style blogs. love bright and colourful clothes. These can be inspired by all sorts of things from paintings and art, to nature and architecture.  My mum is also a big influence as she is quite short like me but always wears flattering and lovely clothes.

What is your best secondhand or ethical find ever?

A vintage handmade silk dress with beautiful and colourful floral print.

What would be your ultimate thrifted find?

The most perfect leather jacket.

ethical style blog

Dress – Earth Kind Originals / Shoes – Tom’s / Scarf – Ceri’s DIY

Finally, Ceri, can you share 3 ethical style tips?

1.  Sew brightly coloured pompom trim onto a second-hand scarf with a fabulous print for an eclectic accessory.
2.  Shorten a vintage dressing gown to make a kimono jacket.
3.  If your clothes don’t fit quite right, alter them for the perfect fit.  If your skirt is a little too long or full, that can easily be changed.  A small alteration can make a big difference.

Thanks for taking part Ceri!  You can follow Ceri’s blog here, and find her on Twitter or Facebook.

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