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What are your thoughts on meat?  Are you a vegan? A vegetarian? A meat with every meal kind of person? Or are you somewhere in between?

I’m a vegetarian and have been for going on 12 years now. However, I’m not pious about it.  It personally doesn’t bother me if I’m out to lunch or dinner with friends and someone sitting next to me is tucking into a steak.  I’m even happy to cook meat for friends or family that come over for food and don’t want to eat a vegetarian meal.

If Meat-Free Isn’t Achievable, Trying Eating Less Meat

I understand that not everyone wants to be vegetarian or vegan. Or even can be for health reasons. And I would never preach to people about why they should stop eating meat altogether.  What I do believe is that the most realistic and sustainable solution would be if everyone just ate less meat. Even if that is just by having one meat-free day a week.

So, as you can imagine, it was really exciting when Quorn, the leading meat alternative brand, got in touch with me. They wanted to see if I would like to chat to one of my long-term favourites, Ben Fogle, about eating less meat and how that relates to sustainability.  I was also interested to find out how, as a meat-eater, Ben has got on reducing his and his family’s meat intake.

Moral Fibres Meets Ben Fogle to Talk All Things Quorn

I caught up with Ben after a day’s filming at the WWF UK Headquarters in Surrey. Here he had met with Duncan Williamson, the food policy manager at WWF UK to film a short video for Quorn on the environmental impact of meat production.

The finished video of Ben and Duncan is currently in production, but I’ll share it here on the blog in a few weeks’ time.  It’s sure to be a good one!

If Ben has inspired you to eat less meat, you could join the 35% of the UK’s population who identify themselves as semi-vegetarian (or flexitarian to give it its proper name). This is where you still eat meat, but with less frequency.

Tips For Embracing Flexitarianism

My top tip for embracing flexitarianism is to start small. Start with one meat-free dinner a week. Then, after a while, see if you can make it a meat-free day.  If you want to introduce other meat-free days into your week then great. However, if one feels plenty then stick with that.  It’s about what feels right for you.

I personally started out as a flexitarian in my mid-teens, long before I knew the proper term for it.  I started eating fewer meat-based meals at around age 15.   At the time I had given vegetarianism a fleeting thought. However, the jump between someone who ate meat for every meal to eating no meat at all felt like too large a leap for me.

Then I moved out of my parent’s house at age 17 to go to university. Here, I rarely, if ever, bought meat to cook and consume at home due to my somewhat limited student budget.  My meat consumption was limited to the rare occasions when I ate out. And also during my spell of working as a waitress, where I would practically inhale the meat-based meal kindly provided by the kitchen staff after being on my feet for 8 hours.

After ten years of eating less meat, I then decided to become a vegetarian at 25. This was mostly motivated by the links between meat consumption and climate change.  As Ben discusses in the video, he learned that the global livestock industry produces more greenhouse gas emissions than all cars, planes, trains, and ships combined.  I was working as a climate change researcher for a university at the time. The more I learned, the more I wanted to cut meat out of my diet completely.  Because I had eaten less meat for 10 years, the jump to vegetarianism was an easy one for me.

quorn climate change

How Quorn Can Help In Your Flexitarian Journey

Something that I found helpful in my transition, first to flexitarianism, and then later to vegetarianism, was Quorn, the meat-free substitute.

I found that in particular Quorn sausages, mince and fillets were handy things to have in the freezer. Particularly when I wanted to rustle up something protein-packed quickly and easily.  What I also appreciated is that Quorn is a highly sustainable source of protein.  Quorn mince, for example (which makes for a wonderful ingredient in chili or spaghetti bolognese) produces 90% less CO2 emissions than minced beef. What’s more, it is also very efficient in its land and water usage.  Their latest sustainability report makes for an interesting read if you would like to learn more.

Even now, Quorn is something I turn to frequently.  I do like to cook from scratch, but as working parents, we don’t always have the time or energy to do so after a long day at work. Having a sustainable back-up in the freezer is a godsend.

My current favourite is Quorn Fishless Fingers. These are vegan fish fingers that taste delicious drizzled with a wedge of lemon and served alongside chunky chips and peas.  True comfort food that the whole family enjoys!  On road trips, we’ll often pack some Quorn Picnic Eggs and Cocktail Sausages. Here the four of us will fight over who gets to eat the last ones.

Let me know what you thought of the video with Ben Fogle. I also can’t wait to share the finished video with Ben and Duncan. Do stay tuned!

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