Health & Beauty, Life & Style

10 Best Natural Mascara Brands To Open Your Eyes To

Are you looking for natural mascara? Here are ten of the best brands available right now, including the organic and vegan-friendly formulations, and the zero-waste or refillable mascara brands.

In order to help support the running costs of Moral Fibres, this post contains affiliate links, denoted by *. Moral Fibres may earn a small commission, at no extra cost to readers, on items that have been purchased through those links.

A few years ago, finding natural makeup was tricky, and the results weren’t always what you had hoped for. However, the makeup industry has come a long way. There are now lots of natural makeup brands out there, creating performance natural makeup at a range of price points.

This innovation has expanded to products such as mascara. Now finding plastic-free and zero-waste mascara, certified organic mascara, refillable mascara, and certified cruelty-free and vegan mascara are all much easier to find and more accessible. But where to start?

The Best Natural Mascara Brands

Image of zero-waste makeup with a blue text box that says the best natural mascara brands to know

To help you out, I’ve rounded up my ten favourite mascaras. Open your eyes to these natural mascara brands that tick many ethical boxes. Look out for plastic-free or refillable packaging, certified organic brands, vegan-friendly brands, and more.

Eve Perez Natural Waterproof Mascara

Eve Perez natural mascara* is the only natural waterproof mascara I have come across, and it does not lack in performance. This stuff lasts and lasts.

Formulated with organic avocado and mamey oils, this mascara nourishes and conditions lashes, whilst volumising with its intense black pigments. Fragrance-free, it’s also a great choice for sensitive eyes.

Eve Perez mascara is also vegan friendly and cruelty-free. And it’s free from harsh chemicals such as parabens, phthalates, propylene glycol, mineral oils, paraffin, synthetic fragrances, nanoparticles, SLS, and more.

Buy Eve Perez mascara from Naturisimo* for £25.20.


Green People Organic Mascara

Green People’s certified organic mascara* naturally volumises, conditions, and lengthens lashes in either brown or black shades.  Its natural formulation lasts all day and volumises without being heavy.

With 98% of its ingredients being of natural origin and sustainably sourced, it’s kind to your eyes as well as the planet. Vitamin E, sunflower oil & organic beeswax help provide moisture. Although do note that the inclusion of beeswax means this mascara is not vegan-friendly.

Buy Green People mascara directly from Green People* for £18.50.


Ilia Natural Mascara

ilia makeup

Ilia has a few mascaras in their collection, but my favourite is the Limitless Mascara*.

Containing ingredients of 99% natural origin, this cruelty-free and flake-free formula lifts, curls, lengthens, and adds just the right amount of volume. Made with organic shea butter and fortifying keratin, this helps to weightlessly boost and enhance lash condition. It’s also gentle enough for sensitive eyes and safe for contact lens wearers.

Do note that this natural mascara does contain beeswax, so it is not vegan-friendly.

Buy Ilia Limitless mascara from Content Beauty* for £27.00.


Kosas Mascara

Kosas Big Clean Mascara* is a great natural mascara that promotes length, volume, and curls to your lashes. It’s specially formulated with castor oil to naturally moisturise lashes. Meanwhile, Provitamin B5 and Biotinyl Tripeptide-1 help repair and strengthen, whilst plant-based sugars provide long coverage without microplastics.

Whilst not waterproof, its long-wearing formula offers up to 12 hours of wear.

The formulation is paraben-free, sulfate-free, and phthalates-free. What’s more, it is certified cruelty-free. However, it does contain beeswax so is not vegan.

Buy Kosas Big Clean Mascara from Naturisimo* for £23.00.


Kjaer Weis Refillable Organic Mascara

Kjaer Weis has a few different natural mascaras, however, the one I would recommend is the certified organic and refillable Im-Possible Mascara*. Made in Italy, it is certified organic by Ecocert and is cruelty-free and gluten-free. Do note that it is not suitable for vegans though.

Made from natural ingredients, including organic beeswax, carnauba wax, acacia gum, sunflower seed oil, and raspberry fruit water, its creamy, no-clump texture gives great lift and volume. As such, it’s great for creating nighttime looks.

Meanwhile, it helps repair and condition lashes, helps stop breakage, and stimulates healthy lash growth.

In terms of packaging, the case of this refillable mascara is made from 50% recycled plastic and recyclable aluminium. Even the mascara brush bristles are made from recycled nylon. This specially designed brush, with two distinct sides, helps to build volume while defining and separating lashes.

Buy Kjaer Weiss Im-Possible mascara from Content Beauty* for £30.00. Refills* are available for £24.


Leo Luna Zero Waste Mascara

leo luna zero waste mascara

Leo Luna’s natural zero waste mascara* is made from activated charcoal, castor oil, shea butter, soy wax, and kaolin clay. The activated charcoal gives this natural mascara its black colour. Meanwhile, the castor oil helps promote natural lash growth and helps to improve the health of your lashes. 

Leo Luna’s mascara cake comes in a refillable and reusable aluminium tin, and with an optional bamboo spooly to help with the application. If you have an old mascara wand, then you can use that instead for true zero waste makeup.

Mascara cake has quite a bit of a learning curve associated with it, and there are a couple of extra steps you should take to ensure optimum results. For a start, you should wait at least ten minutes after applying any moisturiser to your skin before applying this mascara.

To help build up colour, you may also need to apply 3 to 4 layers. However, you should wait at least 5 minutes after applying each layer. This gives the mascara time to dry out in between layers. If you try to rush, the mascara may not set solidly and be prone to smearing.

Buy Leo Luna zero waste mascara* from Etsy for £15.50.


Lily Lolo Vegan Mascara

Lily Lolo is a British natural mineral makeup brand, that is dedicated to producing top-quality makeup that is free from harsh chemicals, parabens, perfumes, or dyes.

Great for sensitive skin and eyes, Lily Lolo’s vegan mascara* is fragrance, silicone, and alcohol-free. Just two coats of this mascara gives you full lashes without clumping or clogging. It’s also very gentle on your lashes. So if you have lashes that break easily then this could be a good natural mascara to try.

As well as being vegan-friendly, the brand is also certified cruelty-free by the BUAV Leaping Bunny accreditation.

Buy Lily Lolo mascara from Content Beauty* for £13.50.


Odylique Organic Mascara

Odylique organic mascara

Odylique’s organic mascara* was the first mascara to be certified organic by the Soil Association’s COSMOS accreditation. Containing 88% organic ingredients, including certified organic aloe vera juice, shea butter, calendula, sea buckthorn fruit and pure mineral colour, this 100% natural mascara is extremely kind to eyes and conditioning to lashes.

Odylique’s mascara doesn’t compromise on performance. It offers a smooth and fast-drying application, and long-lasting definition to your lashes without flaking or clumping. And it is available in both black and brown shades, for those that find black a little too harsh for their complexion.

Reassuringly, Odylique doesn’t use synthetic polymers, solvents, or silicones in its formulations. Their mascara does contain beeswax though, so is not vegan-friendly.

Buy Odylique mascara from Big Green Smile* for £17.50.


RMS Beauty Natural Mascara

RMS Beauty’s natural mascara* is free from parabens, sulfates, phthalates, talc, as well as nano and synthetic fragrances.

Despite being free from ingredients found in many conventional brands of mascara, RMS mascara doesn’t compromise on performance. Its natural formulation not only creates the look of thicker, longer lashes but also nourishes and strengthens each hair too. It’s also designed to resist clumping, flaking, and smudging, so you won’t have any dreaded panda eyes.

Whilst many RMS products are packaged in recyclable glass or metal, it seems it is too tricky to offer that option for mascara. Instead, it comes in plastic packaging that has been made using at least 80% recycled materials.

Buy RMS mascara from Naturisimo* from £13.00.


Zao Refillable Mascara

Zao refillable mascara in bamboo tube

Zao’s refillable mascara* comes in a stylish bamboo tube that will look great on your dressing table or on your bathroom shelf.

You keep the bamboo case for life, and the clever refills slot right inside the case. Unlike some brands, Zao has really thought through its refill concept. As such, all of Zao’s mascara, regardless of type or colour, comes in a standard size. This means you can switch your mascara colour or type, without having to buy a new case each time.

Do note that the refills are made of plastic, so this isn’t an entirely plastic-free or zero-waste way of buying mascara or makeup. However, it does reduce the plastic waste associated with makeup.

In terms of ingredients, Zao’s mascara is vegan-friendly – using carnauba wax instead of beeswax. It’s also rich in aloe vera, and shea butter, giving it great moisturising and nourishing properties. It’s also gluten-free and cruelty-free.

Buy Zao’s refillable mascara* from &Keep for £20.75, where you can find it in three different shades.


If you are looking for more makeup inspiration, then try my post on the best zero-waste and plastic-free makeup.

Health & Beauty, Life & Style

The Best Natural Nail Polish Removers for Healthy Nails

Polish up on the best eco-friendly and natural nail polish removers for healthy nails and planet – from acetone-free to plastic-free.

In order to help support the running costs of Moral Fibres, this post contains affiliate links, denoted by *. Moral Fibres may earn a small commission, at no extra cost to readers, on items that have been purchased through those links. This income helps keep this site running.

I’ve covered lots of topics in my eco-friendly health and beauty section, yet never nails. I’ve never been a big nail polish wearer, to be honest. It just isn’t my thing. But then I had two daughters. One of whom is very into painting her nails. Suddenly I had to consider things like not only the nail polish itself but also nail polish remover.

As I’ve been in prime research mode, let me share with you the best natural nail polish removers I’ve come across.

Why Isn’t Regular Nail Polish Remover Natural?

Regular nail polish remover is made from acetone and/or ethyl acetate. These are cheap to produce and do the job effectively.

Acetone is a chemical that’s often produced in nature – for example by trees. Acetone is also produced and disposed of in the human body, as part of our metabolic processes. As such, acetone is normally present in blood and urine.

What this means is the ingredient themselves aren’t toxic. However, we shouldn’t get complacent. Both acetone and ethyl acetate are dangerous when ingested. Exposure to acetone can also dehydrate the nail plate, cuticles, and the surrounding skin. As such, nails can become dry and brittle, and cuticles can become dry, flaky, red, and irritated. It’s not what you want when you want your nails to look their best.

Breathing in large amounts of acetone or ethyl acetate can also cause health problems. These include nose, throat, eye, and lung irritation, dizziness, a headache, nausea and vomiting, and more.

Guide To The Best Natural Nail Polish Removers

Image of a person removing pink nail polish with a blue text box that says the best eco-friendly and natural nail polish removers for health nails and the planet.

The good news is that there are now lots of eco-friendly alternatives available that avoid these harsh ingredients. Many also come in glass bottles, allowing you to ditch the plastic associated with your nail care routine.

Benecos Eco-Friendly Nail Polish Remover

Benecos Natural’s* certified organic natural nail polish remover is acetone-free. Instead, it uses natural organic orange peel oil and organic lavender oil to naturally and gently remove natural nail polish from your nails.

As it is made without acetone, this remover won’t leave your skin and nails feeling dry. What’s more, it is vegan friendly too.

On the downside, it does come in a recyclable plastic bottle rather than glass. However, this is the cheapest eco-friendly nail polish remover I have found. If you are on a budget then this might have to be a trade-off that you make. It also works best on natural nail polish brands. For conventional brands of nail polish then it may not be strong enough to take on the task.

Buy Benecos Natural Nail Polish Remover from Ethical Superstore for £5.95* for 125 ml.

Manucurist Green Flash

green flash by manucurist

Manucurist* is a new French vegan and cruelty-free brand. They pride themselves on swapping harsh ingredients for natural, eco-friendly alternatives that promote glossy, long-lasting manicures and healthy nails.

Manucurist Green Flash nail polish remover is acetone-free, making it much less damaging for your nails. It’s also packed with 97% bio-sourced ingredients, making it hydrating and gentle on your nails. What’s more, it has a delicate floral scent that’s nothing like its acetone-based counterparts. And it comes in a glass bottle, rather than a plastic one.

Do note that it is formulated especially to remove Manucurist plant-based gel polishes with ease, so might struggle with removing conventional nail polish.

Buy Manucurist Green Flash Nail Polish Remover from Cult Beauty for £19* for 100 ml.

Zao Natural Nail Polish Remover

zao natural nail polish remover

Zao’s* vegan-friendly and water-based nail polish remover gently and easily removes polish without drying out or harming your skin or nails. This is because it’s formulated without acetone and ethyl acetate. Instead, it is made with much milder, and certified organic, ethyl lactate, and organic bamboo water. These help to strengthen and fortify your nails whilst gently removing your nail polish.

This nail polish remover is free from parabens, triclosan, phthalates, mineral oils, animal testing, genetically modified ingredients, artificial colours, and fragrances. What’s more, it is made in Europe and comes in a recyclable glass bottle topped with a bamboo lid. No plastic here!

On the downside, it does contain palm oil. However, Zao says that this has been sustainably sourced. It also contains mica. I’m not big on mica. It’s a common ingredient in beauty products, yet is linked to forced child labour. However, again, Zao says that they only use certified ethically sourced mica.

Buy Zao Natural Nail Polish Remover from &Keep for £19.75* for 100 ml.

Kure Bazaar

kure bazaar nail polish remover in glass bottle

Kure Bazaar nail polish remover* is free from acetone and ethyl acetate. Instead, it’s made in France from solvents such as wheat, corn and cane sugar. Containing rose, rosehip oil and patchouli, its scent is also light years away from traditional stinky nail polish removers.

Its oil-like texture is a little different to using traditional acetone nail polish removers. However, it will remove nail polish and nourish your nails rather than stripping them of their natural oils and leaving them brittle. It doesn’t whiten or dry your nails or hands either, instead leaving nails feeling hydrated and soft.

This vegan-friendly product has not been tested on animals, and it is cruelty-free. It is also packaged in a recyclable glass bottle and cardboard box, making it a good plastic-free alternative.

The downside is that is the most expensive natural nail polish remover in this roundup. However, it does come in a much larger bottle than the others. This means it does work out comparable – if not cheaper – in price to the other products featured.

Buy Kure Bazaar Natural Nail Polish Remover from Naturisimo for £35* for 250 ml.

Dear Sundays

a person holding dear sundays soy nail polish remover

Dear Sundays soy-based nail polish remover* gently removes your polish while nourishing your nails with vitamins A, C, and E as well as natural grapefruit essential oils.

It has a thicker consistency compared to conventional nail polish remover. It is more like olive oil. And it does take a little more scrubbing to remove polish. However, my top tip for any soy-based nail polish remover is to let it sit on your nails for at least 30 seconds before rubbing it off. This helps it to penetrate the nail polish, for easier removal.

What’s to love is that this vegan and cruelty-free product also comes packaged in a stylish glass bottle. You won’t want to hide it away, unlike those blue bottles of nail polish remover!

Buy Dear Sundays Natural Nail Polish Remover from Feel Unique for £24.95* for 100 ml.

Karma Organic

Karma Organic natural nail polish remover* has almost 3500 4.5 star reviews on Amazon. And for good reason. It is acetone-free, vegan-friendly, cruelty-free and free of any petroleum-based ingredients. It’s also free from common allergens, such as formaldehyde, formaldehyde resin, toluene, dibutyl phthalate (DBP), and camphor.

This effective nail polish remover effectively removes all nail polishes, not just the Karma Organic brand. However, do note that it doesn’t work on gel nail polish or acrylic-treated nails.

It comes packaged in a glass bottle for a plastic-free beauty routine. The downside is that I have only been able to find this product on Amazon.

Buy Karma Organic Polish Remover from Amazon*.

Found any more natural nail polish removers? Do let me know and I will update this list.