Paid for content with Made to Last
I wasn’t aware of Made To Last until recently. However, I’m head over heels with their range of UK-made products, and more importantly, their business model. If you’re not familiar with them then let me have the pleasure of introducing them to you.
What Do Made to Last Sell?
In the Made To Last online store, you’ll find an array of British-made classics. From home furnishings to electricals. From kitchen goods to men, ladies, and children’s clothing and accessories. It feels like a proper department store, but with a key difference. The clue is in the name, which is reiterated in their strapline: “long-lasting British products for everyday life, straight from the maker”. And that’s exactly what they offer – long-lasting goods.
You see, being frustrated by the many problems of our current throwaway consumer culture, the founders set out to shake things up in the retail world for the better.
Made To Last really wanted to challenge the concept of planned obsolescence. This is where products are designed to break after a certain amount of usage/time. After hard work sourcing long-lasting and future-proof products made in the UK, they clearly (and proudly) display each product’s guarantee. Some products are guaranteed to last a minimum of 25 years. Meanwhile, other products have a lifetime guarantee. Whilst others have shorter guarantees so you know exactly what you’re getting.
Are Their Products Expensive?
While you might spend more, to begin with on an item at Made to Last, you’ll save over the years as your item lasts and lasts and lasts. This is compared to inferior products that might need replacing on a more frequent basis. This really helps establish the idea of value for money based on lifespan, rather than sourcing an item at the cheapest possible price without any consideration of the item’s durability.
I also love the fact that all the products they sell are truly classics. You won’t find any faddy items. Nor will you find anything that’s completely of the moment, and will fall out of favour in 6 months or even 5 years from now.
They also challenged the high number of products out there that lack utility value, so you won’t find any novelty gifts or useless knick-knacks – only items that you will heavily use on a daily basis.
Made In Britain
Made to Last also doesn’t agree with the current movement of materials and products around the globe. As such, all products for sale on Made to Last are manufactured and sold in Britain. This helps support local industries and craftspeople. It also has the added benefit of keeping costs as low as possible for customers, as it means additional costs to cover international transport and taxes aren’t fed into products.
If you want to know more then this blog post is a good place to start. And I’m sure you’ll also enjoy browsing their online shop. I’ve picked out a few of my favourite homeware items for you as I’m all about homeware right now. However, they do also have a great range of clothing, shoes, and accessories for men, women, and children that is worth checking out.
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