Looking for the best women’s ethical underwear for 2022? Read on, I’ve found over 20 sustainable and eco-friendly bra and knicker brands that might just fit the bill.
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I last wrote about women’s ethical underwear back in 2013, way back in the infancy of Moral Fibres. Here I lamented the lack of brands, the lack of bras available that went beyond a C cup, and the lack of underwiring. I felt that ethical bra makers seemed to think that anyone interested in ethical bras must be some kind of size 6 yoga nymph that needed nothing more than two lacy triangles for support.
Recently I revisited that post and decided that it was long overdue for another look into the women’s ethical underwear realm. So here we are today. I wanted to find out if there are more ethical brands out there. And crucially, I wanted to know if any of them had realised that people interested in ethical underwear might want a wider size range and that some might want underwire in their bras.
Guide to Women’s Ethical Underwear Brands
Here’s where we are with women’s ethical underwear in 2022. I’m pleased to say there are more options available in 2013.
Whilst reading through this guide, you might want to have a look at this post on what to look for when shopping for ethical clothing. It covers topics such as what fabrics to look for and explains what all the different eco-labels mean.
Price: £15 – £28
Size range: XS – 3XL
Allbirds*, the ethical shoe retailer, has a small but perfectly formed range of women’s ethical underwear that is made responsibly from sustainable materials, and available in a wide range of colours.
Its inclusively-sized briefs, thongs, and shorts are made from a blend of sustainable Tencel and mulesing-free merino wool. This makes for a silky-smooth fit that feels barely there. The breathable materials help to wick moisture away, keep you comfortable all day, and help to minimise odour. Meanwhile, the silky-soft seams prevent irritation.
As well as knickers, Allbirds does offer a non-underwired bralette.
Allbirds say that offering a carefully curated product range fit for all seasons, means that it can maintain a small, tight-knit supply chain.
Need to stock up on undies? Allbirds has a great mix and match deal, where if you buy three pairs of socks or underwear, you get 20% off.
Price: £40 – £80
Size range: 28D to 34GG
All Undone makes contemporary designer underwear, all of which are manufactured entirely in the UK. Its bras come in back sizes 28 through to 34, and cup sizes D through to GG, with matching knickers available for the matchy-matchy look.
Price: £50 – £100
Size range: XS – XL
Anekdot makes stylish ethical underwear for women that are designed and handmade in Berlin using materials sourced from production leftovers, end of lines, off-cuts, deadstock, and vintage trimmings.
The team hunts down fabrics from factories that are closing down, makers surpluses, production errors, or miscalculations. This means the materials used have never been worn but make for truly zero-waste ethical underwear. Underwire free, in sizes XS to XL, my only gripe is I can’t figure out how the sizing relates to UK sizes.
Ayten Gasson Ethical Underwear
Price: £50 – £100
Size range: 32B – 36D
Ayten Gasson sells luxury underwear (including peace silk if you prefer vegan fabric), all designed and handmade in the UK. The company is also dedicated to supporting as many UK companies as possible, from lace mills to printers. Sizes go up to a 36D for a full cup or non-padded underwired bras, and matching knickers are available too.
Price: From £11.95
Size range: XS – 4XL
All Boody* garments are made from organically grown bamboo and are produced adhering to the highest standards for both the planet and its workers.
In fact, Boody is certified as both Ecocert Approved – which guarantees Boody meets the best environmentally friendly and socially conscious practices – and is PETA-approved vegan. Boody is also a certified B-Corp. This means the brand has been independently verified as meeting high standards of social and environmental performance, transparency and accountability.
With inclusive sizing available on some styles, going up to 4XL, these super soft, highly functional, and unfussy designs are perfect if you’re looking for plain pattern-free underwear. With midi briefs, full briefs, boyleg briefs, Brazillian bikinis, hipster bikinis, G-strings, and high cut bikinis, there is something for every preference.
A range of non-wired bras is also available – from seamless bras to sports bras and shaper bras.
Take 15% off your first order when you sign up for Boody’s mailing list.
Buttress & Snatch
Price: From £90+
Size range: 28D – 44H (custom sizing also available)
Buttress and Snatch burlesque and bridal lingerie is custom made, to order, in its Hackney workshop. They buy all materials from UK suppliers, and actively seek to minimise waste.
Buttress and Snatch have made underwear for famous ladies of all shapes and sizes – Madonna, Kate Moss, Beth Ditto, Neneh Cherry, Kate Upton, and even Marilyn Monroe (in her waxwork form).
Bra sizes are inclusive and range from 28D to 44H. As with anything custom made, prices aren’t cheap but if you are curvy and looking for something extra special then this is the place for you.
Price: From £30+
Size range: 30B – 36DD (custom sizing also available)
ColieCo* sells very sexy lingerie, all made by hand in Portugal, using recycled, reused, and reclaimed fabrics, and using only biodegradable and recyclable packaging.
Sizes for its soft and underwired bras range from 30B to 36DD. However, ColieCo does take requests for custom sizes. I’d say that prices are very reasonable for handmade ethical women’s underwear.
Price: From £22+
Size range: 6 – 22
Heist Studios*, a company with a strong sustainability focus, sells a range of wide range of styles of more inclusive-sized knickers. Here, sizes range between size 6 and size 22. Heist’s Eco Lace collection, in particular, uses recycled and recyclable materials to make its beautiful knickers.
Heist also sells a collection of non-underwired bras and bralettes, again in sizes 6 – 22. Whilst its bras are non-wired, Heist says they lift, shape, and support in total comfort without the need for wire. Also, look out for ethically made shapewear, and invisible slip shorts which are anti-chaffing.
Price: From £27.50
Size range: XS – XL
Innermettle* knickers are made from surplus milk. It sounds unusual, but the protein casein can be separated from sour milk to make fabric and tackle milk waste at the same time. I was initially sceptical but I’ve tried Innermettle’s underwear out and it strangely works!
Innermettle’s underwear is very smooth and soft (and I promise doesn’t smell of milk!) and feels similar to cashmere or silk on your skin. It can be chemical-intensive to make milk-based fabrics, however, Innermettle uses a technique that is free from harsh chemicals.
Use the exclusive discount code MORALFIBRES25 at the checkout, to get 25% off any product from Innermettle’s Milk Innerwear collection.
Luva Huva Women’s Ethical Underwear
Price: From £49+
Size range: 30A – 40E (custom sizes also available)
Luva Huva sells stunning ethical underwear for women, handmade in the UK. Its range of knickers and non-underwired bras and bralettes. are made using remnants, vintage fabrics, and end-of-line fabrics and trims sourced from local suppliers and producers where possible.
Natural fabrics, such as bamboo, hemp, organic cotton, soy, and Tencel are prioritised. And Luva Huva is always happy to create made-to-measure garments to fit any size, so custom sizing is always free of charge.
Size range: 28A – 38F
Pantee* is a new ethical underwear brand, that just launched in November 2020, catering for bra sizes 28A to 38F.
What makes Pantee sustainable is that they upcycle unsold t-shirts that have been left unworn and are destined for landfill, into soft and supportive underwire-free bras and briefs. In case you are worried about support, each bra is double-layered for extra comfort and support.
Price: From £12.95
Size range: 30A – 36C
Peau Ethique, available in the UK through ByNature, produces bras, pants, and nightwear made fairly from 100% organic cotton and other natural materials. It’s a good stop if you are looking for something lacy and glamorous.
The best bit? Peau Ethique does offer ethical underwired bras made from organic cotton, at competitive prices – all £30 or less. The downside? Peau Ethique only offers very limited sizes, and I’ve seen nothing beyond a 36C.
People Tree Ethical Women’s Underwear
Size range: 8 -16
People Tree*, the ethical fashion stalwart, has recently launched a range of organic and ethical underwear for women.
Here you’ll find non-wired bras, briefs, vests, and slips. All of People Tree’s items are made with organic cotton. What’s more, the collection is verified as Fairtrade by the World Fair Trade Organisation (WFTO).
Size range: 32B – 36DD
Rossell makes luxury knickers and underwire-free bras made from high-quality natural fibres, such as OEKO-TEX and GOTS Certified organic cotton. These are all made in Europe from European-made materials.
Rossell produces its underwear in small quantities. This can mean that once a style or size is sold out it is gone, limiting left-over stock and waste.
Size range: 6 -28
The cheekily named Thunderpants promises the ultimate in comfortable pants that won’t go up your bum. Ethically made in England from 90% Fairtrade and GOTS certified organic cotton, they offer two styles – original (BIG pants) and hipster. These pants are big on fun and big on comfort!
Size range: XS – 3XL
WAMA hemp underwear* makes soft and stretchy ethical women’s knickers in a variety of styles – from hipsters and bikini pants to boy shorts. They also make non-underwired bralettes from hemp.
Hemp is a great sustainable fabric choice as it generally requires no pesticides and very little water. What’s more, hemp renews the soil with each growth cycle so it is more sustainable than cotton.
Inclusive sizes range from XS to 3XL, and prices are around $24 and upwards.
The downside is that WAMA ships its underwear from America. Worldwide shipping is a flat fee of $20, regardless of the order value. However, bear in mind you may have to pay a customs charge on your order if you are in the UK.
Woron Women’s Ethical Underwear
Size range: XS – XL
Scandinavian sustainable lingerie brand Woron* offers sustainable vegan underwear that is Oeko-Tex certified.
Woron’s range of soft and breathable, wire-free bras and knickers are offered in various styles in 4 different colourways.
Lenzing Modal is the material of choice for Woron. This is a fine and smooth fibre made from Beechwood that is produced in Europe in a sustainable closed-loop process and sourced from Forest Stewardship Council (FSC) certified sustainable forests. Meanwhile, all dyes are independently certified by Oeko-Tex 100 as being free from synthetic chemicals.
Wuka Women’s Ethical Underwear
Size range: 2XS – 6XL
Wuka’s knickers* range in size from 2XS to 6XL, making them much more inclusive. What’s more, they are made from Tencel modal, which is made from responsibly sourced wood pulp from carefully managed beech tree forests. This is FSC certified to ensure sustainability and ethical production and is certified carbon neutral. Choose from bikini briefs or midi briefs.
Wuka also sells a wire-free and unpadded bralette in sizes XS to 2XL, in the same Tencel modal.
Women’s Ethical Underwear Tips
That’s a bit of a whistlestop tour of the women’s ethical underwear landscape in 2022. It’s a bit more exciting than the 2013 landscape, I’m sure you’ll agree. However, there’s definitely still a long way to go in terms of inclusive sizing and affordability.
As always, if you come across any other women’s ethical underwear makers/shops then do let me know. I also aim to update this post regularly to do check-in next time you’re in the market for underwear, for new makers/shops that I’ve found!