ethical shopping guide

Ethical Fashion, Life & Style

Zero Waste Fashion: The Best Brands To Know

Learn about the zero waste fashion brands that are redesigning fashion, through their eco-friendly approaches to clothing design.

In order to help support the running costs of Moral Fibres, this post contains affiliate links, denoted by *. Moral Fibres may earn a small commission, at no extra cost to readers, on items that have been purchased through those links.

Zero waste fashion is the ultimate goal when it comes to ethical clothing. With the fashion world being a notoriously wasteful industry, we desperately need brands who are cleaning up fashion and reducing waste.

But what is zero waste fashion exactly? Confusingly, the term actually has multiple meanings. At the base of it, everyone agrees that zero waste fashion is a type of ethical fashion.

From there, definitions deviate. Some people say that zero waste fashion is where a clothing brand participates in the circular economy by using deadstock fabric or waste materials to create brand new items of clothing from items that would otherwise be binned.

Others view zero waste fashion as when a clothing brand does not produce any textile waste at all. Or at the very least, creating only very minimal waste. This could be achieved by employing clever cutting techniques to minimise offcuts, or by creating other products out of remnants or offcuts to help reduce or avoid fabric wastage.

The Best Zero Waste Fashion Brands

Image of a person making clothes with a blue text box that says zero waste fashion: the best brands to know.

The good news is that whatever your interpretation of zero-waste fashion may be, there are some incredibly exciting and innovative brands out there tackling the scourge that is fabric waste. All whilst making some seriously stylish clothing.

To help you out, here are some of my favourite zero-waste fashion brands who are either keeping clothes out of landfill, or are creating clothing out of materials that would otherwise go to waste.

The price range key for this guide is:

 £ = Under £50 | ££ = £50 – 100 | £££ = £100+

Beyond Retro

Zero waste fashion from Beyond Retro

Budget: £ – ££

Caters for: sizes XS – XXL

Beyond Retro* is an online treasure trove of vintage and secondhand clothing for men and women, carefully sourced from around the world. You can shop by clothing type, by brand, by era, and even by type of fabric should you wish to avoid synthetic fibres. What’s more, Beyond Retro also has dedicated plus-size sections for both men and women, catering up to size XXL. There is also the ability to search for unisex clothing.

As well as saving clothes from landfill, for extra zero waste points Beyond Retro also offer their Reworked range*. Here, new items are made from vintage clothing, meaning your piece is totally unique. Beyond Retro says that only 1 in 1,000 vintage items are suitable for sale. Reworking clothes that are otherwise unsellable help lower this number and delivers a more zero-waste-minded fashion.

Use the exclusive code MORALFIBRES at the checkout to receive 15% off your order at Beyond Retro.

Do also check out my full guide to shopping for secondhand clothes online, for more ideas of where to shop secondhand.

Boyish Jeans

A person wearing Boyish Jeans zero waste jeans

Budget: £££

Caters for sizes: XS – XL

Boyish Jeans* work exclusively with recycled fabrics and materials to create their stylish denim products – from jeans to jackets and more. This means that their zero-waste clothing has a much smaller impact, particularly in terms of water usage.

As well as using recycled fabrics, Boyish Jeans also employ ethical and sustainable practices when developing and manufacturing its products.

Do also check out my full guide to ethical jeans for more denim-based inspiration.

Christy Dawn’s Zero Waste Fashion

A person wearing a blue floral Christy Dawn dress

Budget: £££

Caters for sizes S – XL

When it comes to high-end women’s zero waste fashion, then look no further than Christy Dawn*. The Christy Dawn team shun new fabrics. Instead, they spend their time rummaging through piles of leftover and discontinued fabric – what’s known as deadstock.

When they find the fabric they love, their team of artisans cut, sew, and finish each piece in their Los Angeles factory. Making limited-edition runs from existing fabric in this manner means each version of a style is very limited. This means there’s little chance of being seen in the same dress as anyone else.

Find Christy Dawn for sale in the UK via Content Beauty*.


A person wearing a ColieCo bra

Budget: £ – ££

Caters for: sizes 30B to 36DD – custom sizing is also available

Even underwear gets the zero waste treatment. ColieCo*, for example, sells very fashion-led lingerie, all made by hand in Portugal in a zero-waste manner. Here, only recycled, reused, and reclaimed fabrics are used. And what’s more, your underwear is only posted to you using biodegradable and recyclable packaging. 

Sizes for their soft and underwired bras range from 30B to 36DD.  However, ColieCo does take requests for custom sizes.


A person wearing Innermettle's knickers made from surplus milk

Budget: £

Caters for: UK sizes 8 – 16

Innermettle’s* zero waste knickers are made from surplus milk.  It sounds unusual, but the protein casein can be separated from sour milk to make fabric and tackle milk waste at the same time. I have to admit, I was initially sceptical. However, I’ve tried Innermettle’s Milk Innerwear underwear out and it strangely works!

Their underwear is very smooth and soft (and I promise it doesn’t smell of milk!) and feels similar to cashmere or silk on your skin. It can be chemical-intensive to make milk-based fabrics, however, Innermettle uses a technique that they say is free from harsh chemicals.

Use the exclusive discount code MORALFIBRES25 at the checkout to take 25% off any product in the Milk Innerwear collection.


A person wearing Pantee's deadstock fabric underwear

Budget: £

Caters for: sizes 28A to 38F

Pantee* is a new ethical underwear brand, catering for bra sizes 28A to 38F. What makes Pantee a zero waste fashion brand is that they upcycle unsold t-shirts that have been left unworn and are destined for landfill, into soft and supportive bras and briefs.  

All of their styles are underwire-free. In case you are worried about support, each bra is double-layered for extra comfort and support. Their bras are all £38, regardless of style.

Rokit’s Zero-Waste Vintage Fashion

The Rokit vintage shopfront

Budget: £ – ££

Caters for: sizes XXXS to XXL

Finally, Rokit* sells a vast collection of pre-worn vintage & designer secondhand clothes in the UK that can be bought online. From sports, street, designer to vintage, whatever your style, Rokit stocks it. And with a vast inventory, covering sizes XXXS to XXL, Rokit’s size inclusivity is something to applaud.

To minimise waste within the vintage clothing industry, Rokit has also developed its own Rokit Originals Range. This is a collection of reworked vintage pieces, that gives a new life to old garments and creates new items to be loved over the long term, keeping old clothes out of landfill.

I’ll be sure to update this guide – so do check back or pin it for later. In the meantime, why not share it with your friends to help spread the zero-waste fashion love.

Ethical Fashion, Life & Style

Ethical Jeans & Denim Guide – The Ultimate Guide for 2022

Looking for a pair of ethical jeans or denim? I’ve found the best brands in my guide to sustainable denim that caters to men, women, and unisex styles. I also have exclusive discount codes for several brands, to help save you money.

To help support the running costs of Moral Fibres, this post contains affiliate links, denoted by *. Moral Fibres may earn a small commission, at no extra cost to readers, on items purchased through these links. This income helps keep this site running.

What’s the most hardworking item in your wardrobe? For me, it’s my jeans. A true workhorse, is there anything that jeans don’t go with?

Well, actually, do jeans go with sustainability? Are the two words mutually compatible? There’s a lot wrong with a standard pair of jeans. Let’s take a brief look, before looking into my guide to ethical jeans and denim.

What’s Wrong With Conventional Denim?

Jeans are one of the most commonly bought items of clothing in the UK. However, making a pair of conventional jeans is a dirty business. From the environmental and social impact of growing cotton inorganically to the vast amount of water that it takes to make a single pair of jeans, right through to the associated water pollution.

However, these aren’t the only impacts that the denim industry has. Sandblasting jeans, to create a lived-in look can cause the deadly lung disease silicosis in workers who are involved in sandblasting. Meanwhile, synthetic indigo dyes use chemicals known for their toxicity. These include formaldehyde and hydrogen cyanide. Conventional denim is far from ethical.

Guide To Ethical Jeans and Denim

Image of three pairs of jeans on a grey background with a blue text box that says where to buy ethical jeans and denim

Thankfully there are better ways to shop for jeans more ethically. If you are looking to buy ethical and sustainable jeans and denim clothing then check out my top choices below. Look out for exclusive discount codes from several brands!

The price range key for this guide is:

 £ = Under £50 | ££ = £50 – 100 | £££ = £100+

BAM: Bamboo Clothing

ethical jeans uk

Price: ££

Fits: Waist sizes 24 – 36 inches in regular or long lengths

Gender: Male and female styles available

BAM’s supersoft jeans*, for both men and women, are a great sustainable choice of jeans.

Made from a blend of organic cotton and bamboo, so your jeans are soft and comfortable, BAM says these jeans use 74% less water than the average pair of jeans to manufacture. Bamboo as a fabric can be problematic, but I’ve written here about BAM’s careful manufacturing processes.

Because of the rivets and hardware on conventional jeans, only the legs of conventional jeans can be recycled. What makes BAM’s jeans a great eco choice is that they’ve developed them in line with the Ellen MacArthur Foundation Jeans Redesign to be environmentally friendly. Therefore, BAM’s jeans have no rivets. They also have an un-screwable button. This means that once the zip is cut out then BAM jeans can be fully recycled for denim with less waste.

Beyond Retro Ethical Jeans

Price: £ – ££

Fits: XS – XXL

Gender: Male, female and unisex styles available

Beyond Retro’s huge range of preloved denim* makes it a great one-stop shop for all your sustainable denim needs. With every wash, size, colour, and style imaginable – from jeans to dungarees, as well as shorts, skirts, shirts, and jackets – you are sure to find the perfect addition to your wardrobe.

When it comes to jeans, Beyond Retro has a filter so that you can specifically look for high-waisted jeans, flared jeans, vintage Levis, and more. Handy!

What’s more, Beyond Retro also has dedicated plus-size sections for both men and women, catering up to size XXL. There is also the ability to search for unisex jeans.

Use the exclusive code MORALFIBRES at the checkout to receive 15% off your order at Beyond Retro.

If you are looking for other affordable ways to shop for ethical jeans, then do also check out my post on where to buy secondhand clothes online, for more budget-friendly preloved inspiration.

The Hemp Shop Co

Price: ££ – £££

Fits: men’s 30 – 36 inch waist; women’s 26 – 28 inch waist

Gender: Male and female styles available

If you are specifically looking for hemp jeans, then head to The Hemp Shop Co*. Made from super sustainable hemp and certified organic cotton, these jeans also ship plastic-free.

What makes hemp a sustainable fabric choice is that hemp does not need any toxic chemicals such as fertilisers or pesticides to grow. It also returns around 60% of the nutrients it takes to the soil, helping to maintain good soil health. Hemp also requires very little water to grow. It’s little wonder hemp is one of the most sustainable fabrics available.

The women’s range has very limited sizing available, however, the men’s range is much more accommodating. With a wider range of waist sizes and multiple leg size options, I would say The Hemp Shop is best for men looking for ethical jeans.

Hiut Ethical Jeans

a man in a yellow shirt wearing Hiut jeans

Price: £££

Fits: 25″ to 40″ waists in a variety of leg sizes

Gender: Male and female styles available

Hiut ethically makes beautiful bespoke jeans, handmade in Cardigan.  These are expensive jeans, but whilst the initial outlay might be high, expect a pair to last forever.  Hiut stands by their jeans even when they fail you. As such they offer free repairs for the life of your jeans, with just one rule. You have to send them back washed. I think that’s fair enough!

Made from a mix of recycled cotton, and standard cotton these jeans are not organic. However, ethical considerations have been made. As such, 100% of the water Hiut uses is recycled, and no harmful chemicals have been used in the treating of the jeans.

Do note, that these jeans have a leather patch on them, so are not vegan-friendly.


Price: ££

Fits: men’s 30S to 38L / women’s 26R to 34R

Gender: Male and female styles available

Looking for organic jeans in a variety of fits and colours? Try Howies. They stock a variety of GOTS-certified organic jeans for both men and women. What’s more, their jeans are OEKO-TEX certified as being free from hazardous chemicals.

As well as being designed for the perfect fit, they are also designed to last. As such, their jeans are reinforced at key stress points for extra durability.

I’d say that Howies is best for men. The men’s range comes in 8 different waist sizes, and 3 different leg lengths. The women’s ethical denim range comes in 6 different waist sizes, but only a standard regular length. This isn’t ideal if you are petite or tall.


Price: ££ – ££

Fits: XS – XL

Gender: Female styles available

Kowtow’s denim trousers* are made from 100% organic cotton chambray. This is dyed with Global Organic Textile Standard (GOTS) approved inks and dyes. This means they are free from chlorine bleach, toxic heavy metals, formaldehyde, and aromatic solvents.

Kowtow’s ethical denim is made in a transparent supply chain, which works with fair trade certified farmers and manufacturers from seed to garment.

And for vegans, I have good news. The trousers are finished with recycled hemp buttons made in Italy – there are no animal products here! 

Monkee Jeans

Price: ££

Fits waist sizes 24″-36″

Gender: Male and female styles available

Monkee Genes* are purveyors of organic bamboo or GOTS certified organic cotton jeans, made in England, that are beautifully soft.  

With a zip fly fastening these full-length jeans have waistband patches made from a special material called Jacron. This is a unique paper material with a leather-like look. However, it is vegan and is a sustainable alternative to plastic or leather patches.

If it is black jeans that you are looking for, then Monkee Genes have been produced using a special process that means that they will stay blacker for longer.

My only gripe is that Monkee Genes only come in two leg lengths – regular and long.  The regular leg length is 31″, so if you’re on the shorter side you may struggle with the fit.

MUD Ethical Jeans

A person wearing MUD ethical jeans

Price: £££

Fits waist sizes 26″-36″

Gender: Male and female styles available

MUD Jeans* make jeans from organic cotton and recycled denim. This helps to avoid waste and cuts down on water and CO2 use.  At the moment their jeans contain 40% recycled denim.  However, keep an eye out as MUD aim to launch the first jeans made from 100% post-consumer recycled denim. 

Rather than washing the jeans to create the wash, they use innovative ozone and laser processes. This cleverly reduces the amount of water used to manufacture a pair of jeans by up to 75%. This also helps to reduce water pollution.  

What’s also to love about MUD, is that jeans labels are printed instead of using leather. This means that their entire jeans range is cruelty-free and suitable for vegans.

What’s more, Mud takes back your old jeans once you are done. Here they will either sell them if they are in good condition. If not, they will recycle them by blending them with organic cotton to create new jeans for a more circular approach to denim.

Nudie Jeans

Price: £££

Fits sizes 24″ to 38″

Gender: Male and female styles available

Nudie’s 100% organic and vegan-friendly jeans* are made ethically in Italy with sustainability in mind.  

What I especially love about Nudie jeans is that they’ve considered longevity. So if your jeans need mending you can pop into their London shop to take advantage of their free repair service.  And don’t worry if you are not London-based, they can send you a repair kit free of charge.  And once your jeans are finally worn out, you can send them back to Nudie and they’ll recycle them into new jeans. You’ll also get 20% off your next order.


Price: £ – ££

Fits: XS to XXXL

Gender: Male and female styles available

Want to shop for affordable ethical and sustainable jeans and support a charity at the same time? Then look no further than Oxfam Online*. They have a great range of pre-loved denim, for men and for women, in a vast array of sizes, styles, and colours.

Find a whole of brands – from designer to high street – at more affordable prices. Delivery is also just £3.95, no matter how many items you order.  For extra peace of mind, returns are free.  You also get the added bonus that your purchase is supporting a good cause – all profits go to supporting Oxfam’s work in alleviating global poverty.


Price: ££ – £££

Fits 26 – 40 inch waist

Gender: Male, female and unisex styles available

Patagonia’s ethical jeans* are Fairtrade certified. This means that as well as paying the Fairtrade premium, to ensure producers are paid a fair price, Patagonia pays an additional premium for every Patagonia item that carries the Fair Trade Certified™ sewn label. That extra money goes directly to the workers at the factory, and they decide how to spend it.

Here workers have chosen to use the premiums to fund community projects, like health-care programmes or a child-care centre, or to purchase products they could not otherwise afford, like a laptop computer or a stove; or to take a cash bonus. 

What’s more, Patagonia’s ethical denim is designed to last and be repairable.  Their website also gives advice on how to repair all Patagonia items, which is seriously useful.  And for any clothing that can’t be repaired then you can drop it off at a Patagonia store for recycling or repurposing. 

People Tree Ethical Jeans

Price: ££ – £££

Fits UK sizes 8 – 16

Gender: Female styles available

Made from 100% GOTS certified organic cotton, People Tree’s ethical denim collection* saves up to 90% of water during the production process, compared to conventional denim production.

People Tree says their organic cotton is grown using methods and materials that have a low impact on the environment. What’s more, they have systems in place to replenish and maintain soil fertility, reduce the use of toxic and persistent pesticides and fertilisers, and build biologically diverse agriculture.

And as the People Tree branded back patch is made from washable paper, this means their denim collection is vegan-friendly.


Price: £ – ££

Fits: XXS to XXL

Gender: Male, female and unisex styles available

For preloved ethical denim, Rokit* is another great online retailer to check out. From the 1930s to 2010s vintage denim, Rokit stock a wide range of styles, colours, and washes of jeans for men, women, and children, as well as unisex styles. And with a vast inventory (at the time of writing there were 963 pairs of jeans listed), covering sizes XXS to XXL, Rokit’s size inclusivity is something to applaud.

Never bought preloved jeans? Don’t worry, every item is cleaned and pressed before being added to Rokit’s webshop. This means you won’t get any nasty surprises when your jeans arrive.

Thought Ethical Jeans

Price: ££

Fits: UK sizes 6 – 20

Gender: Female styles available

Thought’s range of eco-friendlier jeans and denim* are ethically made in Turkey from GOTS-certified organic cotton. What’s more, all of their denim is also OEKO-TEX® certified. This means that every component of their jeans – right down to the thread and buttons – has been tested and is free from harmful substances. So you can be assured that Thought’s jeans are made in a chlorine and toxic chemical-free wash.

Even the patch is leather-free, making these jeans vegan-friendly.

How to Make Your Jeans Last Longer

The most sustainable and ethical jeans are the jeans you already own. Thankfully there are some useful tips to keep your jeans in wearable condition for longer.


How you wash and dry your jeans can make a huge difference to how long your jeans last. Here’s my laundry best practice for jeans.


Try to wash your jeans only when they need washing. In my guide to how often should you wash your clothes, it’s recommended that jeans should be washed after 4 to 5 wears. Minimum. Of course, if they are dirty or smelly, then wash them. But if not, and you are not used to washing jeans so infrequently, and are self-conscious about smelling, then do so incrementally. After day 2, see how you feel about stretching to day 3. And so forth. You can do it, I believe in you!

When you do wash your jeans, wash them inside out. Turning jeans inside out when you wash them helps protect the outside of the jeans from friction and direct exposure to detergent. Both of these actions help prevent fading, making your jeans look better for longer.


Avoid the tumble dryer if you can. Heat can shrink or fade denim, and it can also cause damage to stretch denim fabrics. The best way to dry jeans is by hanging them up to air dry. If you do need to use a dryer, select a low or no heat cycle and use dryer balls to keep your jeans tumbling. Remove the jeans while they’re still slightly damp, then stretch the seams and hang them up to finish drying. By not over-drying jeans, you help avoid shrinkage and damage to the fabric.

In A Fix

Life happens. Your jeans might develop a rip or a tear. Instead of binning them, you can leave the rip or tear as is, and allow your jeans to develop a bit of character. The alternative is to fix your jeans.

If you’re not handy with a needle and thread, a tailor will be able to mend your jeans for you. If you do know your way around a sewing kit, then jeans can be patched up in a variety of ways. From patches to visible mending, to invisible mending. YouTube has a great selection of ways to mend your jeans.

If you have any other tips on ethical jeans manufacturers or ways to prolong the life of your jeans, then do drop me a line!