About Moral Fibres


Sustainability Made Simple

Navigating the sustainability maze can be difficult.  From distinguishing between the products that are actually green and sustainable from greenwashing to knowing the things you can do to actually make a difference, it’s tricky.

That’s where I come in.  My name’s Wendy, and I aim to make sustainability simple. As a sustainability expert, I research and write on all things sustainability here on Moral Fibres, so you don’t have to spend hours trawling the internet. 

I live and breathe sustainability.  I’ve got a BSc in Environmental Geography from the University of Aberdeen, and an MSc with distinction in Environmental Sustainability from the University of Edinburgh. I have also worked for 16 years in the sustainability sector, specialising in sustainable transport.  Right now, I balance my time working part-time in sustainable transport, and part-time working on Moral Fibres.  I have also written a book on natural cleaning, called Fresh Clean Home. This was published on 1st February 2018 by Pavilion Books.  

In 2020 I was named as one of Forbes 100 Leading UK Environmentalists, and Moral Fibres was ranked by Vulio as the UK’s top green blog.

Where To Start Living A Greener Life?

It can be quite overwhelming knowing where to start being a bit greener, so I’ve divided the blog into six main categories so you can dip into whatever section takes your fancy.  Use the menu bar above to start exploring.

If you are looking for some jumping off points, then some of my most popular posts include:

Why Moral Fibres?

I started this UK-based eco-blog in early 2013, to help educate and inform people on sustainability when I couldn’t find an eco-blog that I felt represented me and my interests, in a non-judgmental way. Sustainability is a broad subject, so I cover a wide range of topics. From ethical fashion, to green cleaning, to eco-product guides, to ethical banking, and all your burning sustainability questions, I seek to be a balanced writer that you can trust.

Follow Moral Fibres

If you’ve enjoyed what you’ve read you can also follow Moral Fibres on Twitter, Facebook, Instagram, or Pinterest.  You can also sign up for the free Moral Fibres monthly email here for the latest happenings on the blog as well as exclusive content and a first look at any upcoming news.


About Wendy

moral fibres eco blog

I’m in my late 30’s and live near Edinburgh with my partner and our two daughters aged 9 and 5.

I’m no eco-perfectionist – just someone who tries their best.  I don’t live in a self-built eco house. Just a creaky old house that we’re slowly trying to make as energy efficient as we can.  I’m a long-term vegetarian that has struggled with veganism. I don’t have a fancy hybrid or electric car, just a tiny secondhand one.  We simply live on a modest budget and try to make the most economical, ethical, and environmentally friendly choices we can within our budget.  I’m down to earth and hope the blog reflects this too!

I take suggestions! For things you would like covered on the blog, or any queries you would like me or Moral Fibres readers to answer, then do let me know!

Found this post useful?  You can buy me a virtual coffee to help support the site’s running costs.  You can also sign up for the free Moral Fibres monthly newsletter to get all the latest eco news and ideas straight to your inbox.