Babies, Families

Here Are The Best Eco-Friendly Baby Wipes

organic and plastic-free baby wipes

Looking for the best eco-friendly baby wipes in the UK? Find out the eco terms to be wary of, and then try out my top suggestions for sustainable baby care – from plastic-free to certified compostable.

In order to help support the running costs of Moral Fibres, this post contains affiliate links, denoted by *. Moral Fibres may earn a small commission, at no extra cost to readers, on items that have been purchased through those links. This income helps keep this site running.

I’ve previously shared my best advice on getting started with reusable nappies. And I’ve shared my guide to eco-friendly disposable nappies if reusables aren’t for you, or you want to use reusable nappies on a part-time basis. But what about eco-friendly baby wipes?

The truth is that choosing eco-friendly baby wipes is a quagmire of greenwash. There are so many green claims that it’s difficult to know where to begin. Let me start off by showing you the marketing terms to be wary of, before showing you the best eco-friendly brands.

The best eco-friendly baby wipes for nappy change time

The Eco-Friendly Baby Wipe Terms to Be Wary Of

The eco-friendly baby wipe market in the UK is awash with green buzzwords, many of them without substantiation. Here are some of the most common terms to be wary of:


The trouble is that many disposable baby wipes, even the ones marketed as “flushable” are a disaster for both our sewer systems and for the environment. This is because even flushable baby wipes often contain plastic, and therefore don’t break down in the water as toilet paper does. And even non-plastic wipes can cause blockages. In short, don’t flush any wipes down the toilet, regardless of what the packaging might say.


Biodegradable sounds good, but have you considered what the term biodegradable really means? Many people think the term biodegradable means compostable. However, this isn’t true as all compostable items are biodegradable, but not all biodegradable items are compostable.

Confused? Compostable means being able to be broken down to make compost. Meanwhile, the term biodegradable means that an item can be broken down into increasingly smaller pieces. This isn’t helpful with regards to biodegradable plastics for example. A biodegradable plastic bag will break down into smaller pieces, and hence biodegrade. However, those smaller pieces of plastic become microplastics, which in turn poses a much bigger environmental problem.

I’ve written more about the differences between biodegradable and compostable that explains in more detail. The short version is the term ‘biodegradable’ isn’t very helpful for anyone trying to make greener shopping choices, and in particular, those looking to make eco-friendly baby wipe purchasing decisions.


A packet of baby wipes may say that they are compostable, however, it depends on how you dispose of them. Did you know that food waste doesn’t break down in landfill? With that information in mind, then it’s safe to say that compostable baby wipes certainly won’t compost in a landfill. For compostable baby wipes to compost, you have to have access to the correct facilities.

For home compostable baby wipes, there are a number of issues when it comes to composting. In particular, if you plan on using your homemade compost in fruit or vegetable beds. What’s the issue? As a starter for ten, if you’ve been wiping a poopy baby bum, then you don’t want human faeces in your lovely compost. The other issues are that baby wipes tend to be impregnated with moisturising lotions, perfumes, or detergents. In short, chemicals that you probably won’t want in your compost.

Something else to think about is how large your compost bin is, and if it can handle the number of baby wipes you plan in using in a day. In order to make good compost, you need a 50:50 mix of materials that are rich in nitrogen and carbon. The nitrogen comes from materials such as grass clippings, and food waste. Meanwhile, carbon comes from brown material, such as woody stems and cardboard, and compostable baby wipes. Will it be possible for you to maintain a 50:50 mix by adding baby wipes every day? If you have too much carbon in your bin (as you may do so by adding baby wipes every day), then the composting process will be very slow. It’s definitely a point to consider.

There’s a lot to look out for and consider, but thankfully there are options out there.

The Reusable Baby Wipes

As with pretty much every sustainable swap, the most eco-friendly baby wipes are the reusable ones that you wash and use again and again.

If you want to go down the reusables routes then there are a few options:

Make Your Own Reusable Wipes

The greenest option would be to use something you already have to make baby wipes. An old towel or an old cotton or flannel sheet, cut up into squares, would do the job. If you have access to a sewing machine, then hemming the edges to prevent fraying is a good idea. Alternatively, if you have a stack of old facecloths, these would also work without having to spend any money. When you need to use them, simply wet and wipe, then wash. And then repeat into infinity!

Cheeky Wipes

If you don’t want to go down the DIY route, then Cheeky Wipes reusable wipes are a great option. These are cloth wipes that you wet with water when you need to use them, and once used you pop them in the washing machine.

I personally used Cheeky Wipes on my youngest daughter, and I really loved them. My disclaimer is that I was already using reusable nappies, so I didn’t find this a hard swap as I was already used to washing nappies. I used these in the house, but I used them out and about too. Simply pop a few cloths in a bag and carry a bottle of water in your nappy bag and you’re good to go!

My youngest daughter is five now. Although baby wipes don’t feature much in our house now, I repurposed my Cheeky Wipes and now use them alongside my homemade cleaning wipes solution. Just to show that you can repurpose the wipes once the baby and toddler days are long gone!

Bonus Tip!

When you are past the nappy stage, but still in the messy eating/playing stage then I also found a great tip for wiping hands and faces whilst out and about. Simply carry a damp face cloth/flannel/Cheeky Wipe in either a wet bag or a plastic carrier bag (such as a plastic zip-lock bag), for wiping your kids down. When you get home, simply pop it in the wash at the end of the day. You’ll leave it in your bag or in the basket of your buggy, leaving it to go stagnant and stinky just a few times before you get into the habit of taking it out and putting it in the washing machine, promise!

The Best Eco-Friendly Baby Wipe Brands

Reusable wipes don’t suit everyone. Therefore, in the interest of not excluding people who need to use disposable baby wipes then here are some more sustainable brands to look out for. These are eco-friendly baby wipe brands available in the UK that are good for your baby’s skin and better for the environment than standard disposable wipes.

CannyMum Bamboo Dry Baby Wipes

Bamboo dry wipes are a new one for me, but if you want to use disposable baby wipes but want to eschew the plastic packaging then these CannyMum wipes are a good eco-friendly choice. These plastic-free baby wipes come in a cardboard box, and when you want to use one simply wet it with water and wipe. The wipes are soft yet strong and don’t disintegrate when wet, as toilet paper does. The used wipes can then be composted at home if you want to (perhaps not the poopy ones).

Buy CannyMum wipes in packs of 400 directly via the CannyMum website for £18,98.

Cheeky Panda Bamboo Dry Wipes

Cheeky panda baby wipes

Another bamboo dry wipe brand, Cheeky Panda Bamboo Dry Wipes* is one to look at as an alternative to baby wipes. These wipes are plastic-free. They are also FSC certified, free from animal testing, and Leaping Bunny certified cruelty-free. What’s more, Cheeky Panda is a certified B-Corp, meaning they have been independently verified to meet the highest standards of social and environmental performance.

Again, wet these super soft wipes with water when you want to use a wipe. The wipes can then be composted at home, if you have the facilities to do so and you aren’t composting the poopy ones. Cheeky Panda says these will break down in your home composting facility in around 3 weeks.

The only point to note is that outer packaging is made from wax paper, which isn’t always recyclable, depending on where you are.

Buy Cheeky Panda Bamboo Dry Wipes in packs from 100 from Ethical Superstore* for £5.99.

Eco by Naty

plastic-free baby wipes

Naty eco-friendly baby wipes* are chlorine and perfume-free. What’s more, you won’t find any alcohol, parabens, or phthalates in them either. They do contain sodium benzoate though, which I know that some people like to avoid. I haven’t been able to find anything scientific of note to back up that sodium benzoate is harmful. Interestingly, sodium benzoate is permitted in certified organic products. However, it’s definitely your call as to whether you avoid this ingredient or not.

The Naty wipes themselves are made from 100% beechwood tree pulp from sustainably managed forests. They have also been independently certified to home compost in 12 weeks. And the good news is that Naty wipes are also free from animal testing and suitable for vegans.

My only gripe is that the wipes do come wrapped in bioplastic, and are marked with the recycling number 7 label. These types of plastic generally cannot be recycled in the UK, so the wrappers need to go into your landfill waste bin. I would love it if Naty could investigate more recyclable packaging options.

Buy Eco by Naty Wipes: £2.55 for a pack of 56 baby wipes from Ethical Superstore*.


natracare eco friendly baby wipes uk

Natracare’s eco-friendly baby wipes* are free from detergents such as sodium lauryl sulphate (SLS) or any of its close relatives. They also don’t contain any parabens or synthetic preservatives, including methylisothiazolinone (MIT) and other types of formaldehyde-releasing preservatives.

The wipes themselves have been certified as organic by The Soil Association, and they’re vegan and cruelty-free. Scented with organic essential oils of chamomile, apricot, and sweet almond oil, these cleanse and refresh.

Something to note is that Natracare says their eco-friendly baby wipes are home compostable in the UK, however, I couldn’t find any independent verification to support this claim.

Buy Natracare Wipes: £3.19 for a pack of 50 wipes from Ethical Superstore*.

Any other eco-friendly baby wipe recommendations? As always I’m all ears!

Home, Home and Garden

Eco-Friendly Alternatives to Amazon to Know

ethical shopping amazon

Looking for eco-friendly and sustainable alternatives to Amazon? The good news is you don’t need to look too far. I’ve got nine online sustainable marketplaces for you to try todaym for almost all of your needs.

In May 2021 it was reported that Amazon had a sales income of €44bn in Europe in 2020, yet paid no corporation tax. Despite Amazon recording their highest income yet Amazon’s European unit apparently made a €1.2bn loss and therefore paid no tax. This was at the same time as many bricks and mortar shops were forced to permanently close down,

And to rub salt in the wound, the Guardian reports that the unit was granted €56m in tax credits. These credits can be used by Amazon to offset any future tax bills should they turn a profit. The company has €2.7bn worth of carried forward losses stored up, which can be used against any tax payable on future profits. This means it will be quite some time before Amazon pays any tax.

Of course, it’s not just tax avoidance. Amazon have been linked to human rights abuses. Their business model is based on over-consumption. And the company’s carbon footprint has been calculated as being larger than that of Switzerland.

The Best Eco-Friendly Alternatives to Amazon

The best sustainable and eco-friendly alternatives to Amazon

The good news is that there are lots of great eco-friendly and sustainable alternatives to Amazon out there. These ethical online stores cater to a wide variety of ethics, budgets, and product requirements. Let’s look at nine of the best out there now.

In order to help support the running costs of Moral Fibres, this post contains affiliate links, denoted by *. Moral Fibres may earn a small commission, at no extra cost to readers, on items that have been purchased through those links. This income helps keep this site running. Some brands have also paid a fee to be included in this roundup. This is denoted by **.


Dorset-based &Keep* sells a wide range of carefully curated, eco-friendly, reusable, and sustainable products. If you are looking for plastic-free products in particular, then you’ll be pleased to hear that the majority of &Keep’s products are plastic-free. Where there is plastic, &Keep like to ensure it’s the BPA-free kind and kept to an absolute minimum.

What’s more, all of &Keep’s products are cruelty-free and not tested on animals. And for extra eco points, all of their packaging is always completely plastic-free and uses recycled materials.  &Keep also regularly donate to environmental causes and charitable organisations that work far beyond their reach.

Sign up to their newsletter and receive 10% off your first order.


Content beauty's ethical product

Content* sells a thoughtfully sourced selection of natural and organic beauty brands. Their collection of beauty products avoids many controversial skincare ingredients. These ingredients Content avoids are listed here, as there are simply too many to mention in this space! What’s more, none of the brands they stock test their products on animals, nor do they instruct anyone to do so on their behalf.  It’s reassuring to know that you are in safe hands when you buy from Content, and that they’ve done all the hard work for you.

And it’s not just beauty products that Content sells. You’ll also find departments selling ethical clothing, vintage clothing, recycled and handcrafted jewellery, fairtrade and vegan shoes, books, and zero waste living products. It’s a veritable one-stop shop!

Sign up to Content’s weekly newsletter and get 15% off your first order when you spend over £40. 

Big Green Smile

From make-up and beauty products to natural cleaners and baby care, Big Green Smile* is one of the biggest online retailers of natural, organic cruelty-free, and eco-friendly products in the UK. I stop by Big Green Smile particularly when I’m looking to buy bulk products, such as washing up liquid or soap. I find the prices really reasonable and they often run great promotions.

If it’s books that you are after then* is the place to go as an ethical and eco-friendly alternative to Amazon. is an online bookshop that, unlike Amazon, has a mission to financially support local, independent bookshops.

You can shop your local bookshop, or shop from a specific local bookshop to support, and they’ll receive the full profit from your order. If you don’t have a specific store in mind that you’d like to support, then your order will contribute to an earnings pool that will be evenly distributed among independent bookshops. In fact, give away over 75% of their profit margin to stores, publications, and authors.

What’s more, they’re a certified B-Corp. This means that meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.


sustainable alternatives to Amazon

EcoWareMarket** is a new online marketplace that connects consumers with eco-friendly suppliers, manufacturers, brands, and artists from across the UK and Europe.

Featuring a growing inventory of UK or EU-made eco-friendly clothing and accessories, stationery, toys, hygiene and beauty products, kitchenware, and more, it’s a great place to look for your daily essentials. You can also find unique items here, like toys made from residual sugar cane waste.

As it is a marketplace, you can connect directly with suppliers, making it easier to find the products you are looking for. As EcoWareMarket is new, do keep a lookout for its growing product range.

Sign up to the EcoWareMarket mailing list, and take 10% off your first order.

Ethical Superstore

Ethical Superstore*, one of the original stalwarts of the ethical and eco-friendly shopping scene, sells a massive range of eco products. From fair trade, organic, vegan, and eco-friendly products in practically every category you could ever imagine – from clothing, to toys, to food, to cleaning products and more. The sheer range of ethical products makes them a really strong sustainable and eco-friendly Amazon alternative.

What’s reassuring is that each item sold at Ethical Superstore adheres to at least one of Ethical Superstore’s seven key ethics. These are:

  • fair trade
  • organic
  • eco-friendly
  • supports education, health & wellness
  • is locally produced
  • or supports charitable causes.

It would be easy to be overwhelmed by choice. Thankfully Ethical Superstore allows you to shop by product ethics. Here you can filter products by a huge number of ethics to find the products that suit you.

I use them for buying household staples and am always impressed by their use of recycled and repurposed packaging.

Good Club

Good Club zero-waste delivery service

Do you use Amazon to do your store cupboard food shop? Then try Good Club* as an ethical alternative. I have used their services a couple of times now to buy ethical and organic store cupboard staples. I am always really impressed with their reasonable pricing, and their delivery service. Here your order is delivered in reusable boxes, which you empty and then place outside your house. The boxes are then collected the next day for reuse. You don’t even need to be at home.

And even better, Good Club also offers a zero-waste food delivery service. Here you can stock up on dried bulk items such as pasta, rice, oats, and more. These come in canisters that you decant into your own jars and then return to Good Club for reuse. Genius!

Oxfam Online

The eco-friendliest option is always to shop second-hand. Thankfully Oxfam Online* makes shopping second-hand easy. Here you can pick up a multitude of items – from ladies, gents, and kid’s clothing and accessories – to books, music, collectibles, and more.

Oxfam online makes a great sustainable and eco-friendly alternative to Amazon. This is because as well as their massive secondhand inventory, you can also shop their Sourced by Oxfam range online. This is a collection of eco-friendly cleaning products, fairtrade food items, ethical gifts and more, that help you live more sustainably. All profits also support Oxfam’s work helping to end poverty.


Eco-friendly alternatives to Amazon

Wearth* is an online marketplace partnering with eco-friendly and ethical UK brands. They sell a huge range of eco-friendly products, such as zero-waste products, ethical fashion products, sustainable toiletries, and more. If you are facing decision fatigue, then you can shop from each department by your values. Simply tick the boxes that match your values, such as plastic-free, refillable, made in the UK, vegan-friendly, and more. You are then only served eco-products that match your ethics.

Read more on my write-up of Wearth.

Came across any other great sustainable alternatives to Amazon that you would recommend? Do let me know!