Ethical Womens Underwear

‘Where can I buy ethical womens underwear?’ is one of my most asked questions by Moral Fibres readers, so I thought I’d put together a roundup of some of the options out there today.  Guys, don’t feel left out, I have written a men’s ethical underwear post just for you!

When buying clothing I would normally always suggest buying secondhand where possible.  However, the thought of wearing secondhand undies makes me feel a little green (and NOT in the eco sense!), so it’s one area where you have my full consent to buy brand new.

The ethical underwear market sells more than just large, white granny pants, like you might imagine.  All of the ethical underwear featured here today is fun, modern and sexy, as well as practical.

Women’s Ethical Underwear

ethical ladies knickers ciel liberty print

Ciel sell the most beautiful Liberty print knickers, from £24.  With a rigorous ethical policy you can be sure that your pants are as ethical as they come.

stylish ethical bras

Saumarez make some really sexy underwear, which will challenge any preconceptions you may have of ethical underwear.  This Mya bra (left, £10) is both sexy and sophisticated, while this Nicola bra (right, £40) is full on fun.  They also have some great knickers.

2017 edit – Saumarez appear to have ceased trading.

ladies ethical knickers uk luva huva

Luva Huva have a great collection of fun and modern everyday ethical knickers.  A triple set of knickers is currently £28, including the bottom left pair.  The purple Juliet knickers are £14 and the cute frilly ones are £16.  They do sell bras but they are don’t seem to come in different sizes according to your back size, which for some might be a sticking point.

stylish sexy ethical knickers

Who Made Your Pants buy their fabric from lingerie companies at the end of the season – saving the fabric from landfill.  All pants are made in the UK – in Southampton – where all the makers are women who have come from troubled backgrounds.  They say that the first job new employees learn is how to make the pants.  They then hope that all jobs within the business can be filled by the women as they gain skills – if someone is interested in marketing or finance, they”ll arrange training, which I think is a fantastic business ethos.  Pants range from around £12.50 a pair, and Moral Fibres readers can get 10% with discount code ‘MORALFIBRES‘. 

2016 edit: sadly Who Made Your Pants have stopped trading.

Also worth mentioning are Thunderpants UK, who sell lovely big ethical pants.  Thunderpants say their pants will not go up your bum, which we all appreciate in a pant!

ethical nursing maternity bra

And finally, for pregnant and breastfeeding mothers Lorna Drew nursing bras, available from around £29, are practical and ethical, and expand over three cup sizes to accommodate your changing shape, making them great value too.

2017 edit – Lorna Drew appear to have ceased trading.

If you’re a DD+ cup size like me (thanks pregnancy and breastfeeding) then I am afraid I don’t think there is such a thing an ethical plus size bra.  Despite a lot of searching I have not found one yet, and my best advice is to spend as much money as you can afford on a well made comfortable bra, and get properly fitted for it by a professional to ensure the longevity of your purchase.  I buy all of mine from Marks and Spencer because I know they fit, are supportive and comfortable and last.  In my youth I tried cheaper bras from Topshop and inevitably they barely lasted a few months.  I also memorably bought one from Primark that lasted one wear as when I washed it the underwiring popped right out!


Main image from here.


  1. Oh this is an awesome share on your part. I love the idea of buying items from women trying to improve their lives, and given the chance to do so! x Tamara

  2. Any news on finding bras in a DD+ cup that are ethically produced? Sorry I do keep coming back to look at this and hoping for an update! I’m hoping to do the year of pants from WMYP in 2015 to replace all my less ethical pants slowly and prettily.

    • Hi Siobhan, I’m afraid I’ve had no joy in finding DD+ cup ethical bras. I’ve been on the hunt for some time (I’m in that camp too) so have had to stick to M&S so far – if I do find some I will update here though! Fingers crossed!

    • How about Buttress & Snatch? Again, they don’t sell on ethics specifically, but they do make everything to order (so no waste) in their London workshops (so good employee welfare) and buy everything from UK suppliers too. I can’t comment on the quality of the products themselves as they’re a little out of my price range at the moment, but they do come in an amazing range of sizes:

      • Thanks for sharing – they look lovely for smaller busted ladies! As a bigger busted lady I know I definitely need some underwire – the hunt continues for the holy grail of bras for me!

  3. Hello hello! Have you got any recommendations for just basics? For the sorts of pants I could wear on a day-to-day basis… preferably not on consecutive days :D I love fancy things but could do with investing in my staples first

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