Are you looking for natural mascara? Here are ten of the best brands available right now, including the organic and vegan-friendly formulations, and the zero-waste or refillable mascara brands.

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A few years ago, finding natural makeup was tricky, and the results weren’t always what you had hoped for. However, the makeup industry has come a long way. There are now lots of natural makeup brands out there, creating performance natural makeup at a range of price points.

This innovation has expanded to products such as mascara. Now finding plastic-free and zero-waste mascara, certified organic mascara, refillable mascara, and certified cruelty-free and vegan mascara are all much easier to find and more accessible. But where to start?

The Best Natural Mascara Brands

Image of zero-waste makeup with a blue text box that says the best natural mascara brands to know

To help you out, I’ve rounded up my ten favourite mascaras. Open your eyes to these natural mascara brands that tick many ethical boxes. Look out for plastic-free or refillable packaging, certified organic brands, vegan-friendly brands, and more.

Eve Perez Natural Waterproof Mascara

Eve Perez natural mascara* is the only natural waterproof mascara I have come across, and it does not lack in performance. This stuff lasts and lasts.

Formulated with organic avocado and mamey oils, this mascara nourishes and conditions lashes, whilst volumising with its intense black pigments. Fragrance-free, it’s also a great choice for sensitive eyes.

Eve Perez mascara is also vegan friendly and cruelty-free. And it’s free from harsh chemicals such as parabens, phthalates, propylene glycol, mineral oils, paraffin, synthetic fragrances, nanoparticles, SLS, and more.

Buy Eve Perez mascara from Naturisimo* for £25.20.


Green People Organic Mascara

Green People’s certified organic mascara* naturally volumises, conditions, and lengthens lashes in either brown or black shades.  Its natural formulation lasts all day and volumises without being heavy.

With 98% of its ingredients being of natural origin and sustainably sourced, it’s kind to your eyes as well as the planet. Vitamin E, sunflower oil & organic beeswax help provide moisture. Although do note that the inclusion of beeswax means this mascara is not vegan-friendly.

Buy Green People mascara directly from Green People* for £18.50.


Ilia Natural Mascara

ilia makeup

Ilia has a few mascaras in their collection, but my favourite is the Limitless Mascara*.

Containing ingredients of 99% natural origin, this cruelty-free and flake-free formula lifts, curls, lengthens, and adds just the right amount of volume. Made with organic shea butter and fortifying keratin, this helps to weightlessly boost and enhance lash condition. It’s also gentle enough for sensitive eyes and safe for contact lens wearers.

Do note that this natural mascara does contain beeswax, so it is not vegan-friendly.

Buy Ilia Limitless mascara from Content Beauty* for £27.00.


Kosas Mascara

Kosas Big Clean Mascara* is a great natural mascara that promotes length, volume, and curls to your lashes. It’s specially formulated with castor oil to naturally moisturise lashes. Meanwhile, Provitamin B5 and Biotinyl Tripeptide-1 help repair and strengthen, whilst plant-based sugars provide long coverage without microplastics.

Whilst not waterproof, its long-wearing formula offers up to 12 hours of wear.

The formulation is paraben-free, sulfate-free, and phthalates-free. What’s more, it is certified cruelty-free. However, it does contain beeswax so is not vegan.

Buy Kosas Big Clean Mascara from Naturisimo* for £23.00.


Kjaer Weis Refillable Organic Mascara

Kjaer Weis has a few different natural mascaras, however, the one I would recommend is the certified organic and refillable Im-Possible Mascara*. Made in Italy, it is certified organic by Ecocert and is cruelty-free and gluten-free. Do note that it is not suitable for vegans though.

Made from natural ingredients, including organic beeswax, carnauba wax, acacia gum, sunflower seed oil, and raspberry fruit water, its creamy, no-clump texture gives great lift and volume. As such, it’s great for creating nighttime looks.

Meanwhile, it helps repair and condition lashes, helps stop breakage, and stimulates healthy lash growth.

In terms of packaging, the case of this refillable mascara is made from 50% recycled plastic and recyclable aluminium. Even the mascara brush bristles are made from recycled nylon. This specially designed brush, with two distinct sides, helps to build volume while defining and separating lashes.

Buy Kjaer Weiss Im-Possible mascara from Content Beauty* for £30.00. Refills* are available for £24.


Leo Luna Zero Waste Mascara

leo luna zero waste mascara

Leo Luna’s natural zero waste mascara* is made from activated charcoal, castor oil, shea butter, soy wax, and kaolin clay. The activated charcoal gives this natural mascara its black colour. Meanwhile, the castor oil helps promote natural lash growth and helps to improve the health of your lashes. 

Leo Luna’s mascara cake comes in a refillable and reusable aluminium tin, and with an optional bamboo spooly to help with the application. If you have an old mascara wand, then you can use that instead for true zero waste makeup.

Mascara cake has quite a bit of a learning curve associated with it, and there are a couple of extra steps you should take to ensure optimum results. For a start, you should wait at least ten minutes after applying any moisturiser to your skin before applying this mascara.

To help build up colour, you may also need to apply 3 to 4 layers. However, you should wait at least 5 minutes after applying each layer. This gives the mascara time to dry out in between layers. If you try to rush, the mascara may not set solidly and be prone to smearing.

Buy Leo Luna zero waste mascara* from Etsy for £15.50.


Lily Lolo Vegan Mascara

Lily Lolo is a British natural mineral makeup brand, that is dedicated to producing top-quality makeup that is free from harsh chemicals, parabens, perfumes, or dyes.

Great for sensitive skin and eyes, Lily Lolo’s vegan mascara* is fragrance, silicone, and alcohol-free. Just two coats of this mascara gives you full lashes without clumping or clogging. It’s also very gentle on your lashes. So if you have lashes that break easily then this could be a good natural mascara to try.

As well as being vegan-friendly, the brand is also certified cruelty-free by the BUAV Leaping Bunny accreditation.

Buy Lily Lolo mascara from Content Beauty* for £13.50.


Odylique Organic Mascara

Odylique organic mascara

Odylique’s organic mascara* was the first mascara to be certified organic by the Soil Association’s COSMOS accreditation. Containing 88% organic ingredients, including certified organic aloe vera juice, shea butter, calendula, sea buckthorn fruit and pure mineral colour, this 100% natural mascara is extremely kind to eyes and conditioning to lashes.

Odylique’s mascara doesn’t compromise on performance. It offers a smooth and fast-drying application, and long-lasting definition to your lashes without flaking or clumping. And it is available in both black and brown shades, for those that find black a little too harsh for their complexion.

Reassuringly, Odylique doesn’t use synthetic polymers, solvents, or silicones in its formulations. Their mascara does contain beeswax though, so is not vegan-friendly.

Buy Odylique mascara from Big Green Smile* for £17.50.


RMS Beauty Natural Mascara

RMS Beauty’s natural mascara* is free from parabens, sulfates, phthalates, talc, as well as nano and synthetic fragrances.

Despite being free from ingredients found in many conventional brands of mascara, RMS mascara doesn’t compromise on performance. Its natural formulation not only creates the look of thicker, longer lashes but also nourishes and strengthens each hair too. It’s also designed to resist clumping, flaking, and smudging, so you won’t have any dreaded panda eyes.

Whilst many RMS products are packaged in recyclable glass or metal, it seems it is too tricky to offer that option for mascara. Instead, it comes in plastic packaging that has been made using at least 80% recycled materials.

Buy RMS mascara from Naturisimo* from £13.00.


Zao Refillable Mascara

Zao refillable mascara in bamboo tube

Zao’s refillable mascara* comes in a stylish bamboo tube that will look great on your dressing table or on your bathroom shelf.

You keep the bamboo case for life, and the clever refills slot right inside the case. Unlike some brands, Zao has really thought through its refill concept. As such, all of Zao’s mascara, regardless of type or colour, comes in a standard size. This means you can switch your mascara colour or type, without having to buy a new case each time.

Do note that the refills are made of plastic, so this isn’t an entirely plastic-free or zero-waste way of buying mascara or makeup. However, it does reduce the plastic waste associated with makeup.

In terms of ingredients, Zao’s mascara is vegan-friendly – using carnauba wax instead of beeswax. It’s also rich in aloe vera, and shea butter, giving it great moisturising and nourishing properties. It’s also gluten-free and cruelty-free.

Buy Zao’s refillable mascara* from &Keep for £20.75, where you can find it in three different shades.


If you are looking for more makeup inspiration, then try my post on the best zero-waste and plastic-free makeup.

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