My Top Eco-Friendly Shampoo & Conditioner Under £10

To support the running costs of Moral Fibres, this post may contain affiliate links. This means Moral Fibres may earn a small commission, at no extra cost to readers, on items purchased through these links.

Let me share my favourite yet affordable eco-friendly shampoo and conditioner today, all tried and tested, and under £10.

There are things I baulk at spending money on. Shampoo and conditioner are two of them. Until recently, when my partner cut his hair short, there were four long-haired heads that needed to be washed in my family. Pricey sustainable shampoo simply isn’t practical for my budget.

There are lots of lovely-sounding eco-friendly shampoos and conditioners out there. They’re all paraben and Sodium Laureth Sulphate (SLES) free, with natural and organic ingredients.

The problem is the cost. I once got sent a press release for an organic shampoo. The cost? A whopping £45 for an average-sized bottle. For me, that would be a wildly extravagant luxury. I can’t even imagine spending that much money on shampoo.

Another time I got sent a sample of a very expensive shampoo. The instructions included a section on how you simply can’t use too much of their shampoo, so to just keep using more if the results aren’t as intended. Yup, when a bottle of shampoo can cost more than a weekly food shop, then I think you can definitely use too much shampoo.

However, I’ve found a few really good budget-friendly, eco-friendly shampoo and conditioner brands out there. These won’t break the bank, ruin your hair or compromise your eco-credentials. I thought I’d share my tried and tested, relatively affordable, eco-friendly favourites with you today.

The Best Affordable Eco-Friendly Shampoo and Conditioner Brands

Amber glass shampoo bottle with a blue text box that reads the best eco-friendly shampoo and conditioner brands.

Here are my favourite eco-friendly and sustainable haircare brands. I’ve selected my favourites based on performance and cost; however, I’ve also considered the packaging too. Look out for brands that offer refill and recycling options:

Faith In Nature

Two bottles of Faith In Nature affordable shampoo and conditioner and a tub of hair mask on a wooden stool next to a rolltop bath.

I’m a fan of the Faith in Nature range of eco-friendly shampoos and conditioners – available at Ethical Superstore. Especially the Grapefruit and Orange shampoo (£7.99 for 400 ml) and conditioner (£7.99 for 400ml).

With a natural and refreshing citrus scent, it sorts out my fine, slightly oily hair no end. I also love the Lavender and Geranium scent. Honesty, I’ve not found a scent in their range that I didn’t like – Faith In Nature seems to get it right every time!

What’s to love is that all Faith in Nature products are free from nasties, like parabens, artificial fragrances, petrochemical-based ingredients, SLES, and synthetic preservatives. Plus, they’re made with naturally derived ingredients, have no synthetic additives, and are never tested on animals. Almost all of their products are also vegan-friendly.

If you would rather skip the plastic bottle, Faith In Nature refill points are widely available across the UK. You can bring your own bottles and fill them up, making it incredibly convenient and zero-waste.


Miniml

Two bottles of Miniml shampoo and conditioner in a pink tiled bathroom with brass taps.


Another purse-friendly brand that I’ve tried and loved is Miniml (from £4.95 for a 500 ml bottle of shampoo or conditioner).

My favourite is the Pink Grapefruit & Aloe Vera scent. These lovely-smelling products may be cheaper than other sustainable brands, but that doesn’t mean you have to compromise on performance. They leave my hair feeling clean, soft and nourished.

This vegan-friendly shampoo and conditioner is packed with gentle, all-natural ingredients. It’s also free from tons of common nasties sometimes found in conventional hair care products, such as parabens, SLS, SLES, phthalates, and synthetic fragrances. It’s also made in Britain, and cruelty-free, certified by the Leaping Bunny Programme.

It does come in a plastic bottle, but there are heaps of refill options. You can choose between a 1-litre refill pouch for a budget friendly (£7.95), or opt for a 5-litre carton. These can then be returned for free to Miniml, who clean them, refill them and use them again. There are also refill points up and down the country, if you want to avoid plastic altogether.


Alter/Native By Suma

Suma affordable eco-friendly shampoo and conditioner

Suma’s Alter/Native range of eco-friendly shampoo and conditioner comes in at £7.49 for a 400 ml bottle at Ethical Superstore.

This range of effective but affordable shampoos and conditioners is another favourite of mine. It kept my hair feeling light and fresh throughout the day without any greasiness, which can be a common issue with some shampoos.

What’s to love about Alter/Native is that its haircare products are certified vegan and cruelty-free by the Leaping Bunny Programme. Plus, all of Suma’s products are made in the UK too, so they don’t have to travel a long way to get to you.

In terms of ingredients, all Alter/Native hair care products are made with natural essential oils and plant-based ingredients. What’s more, they are free from parabens and SLES. 

To save plastic, you can buy a bulk carton and refill your bottle. Or you can take any of your own empty bottles to refill at one of the many Suma refill points across the country.


Weleda

Yellow bottle of Weleda calendula baby shampoo

Finally, I’m also a fan of the Weleda Calendula range. The Calendula Shampoo and Bodywash (£6.64 for 200ml at Ethical Superstore) is specially designed for babies. However, I used it on my daughters when they were little (and on my hair!), and I still love it now.

This product has a luxurious texture and creates a lovely lather. I’ve found that it leaves my hair incredibly soft and shiny, with a subtle scent of calendula that’s not overpowering.

This vegan-friendly shampoo is formulated with beneficial ingredients like extracts of organic calendula. It’s also free from synthetic preservatives, fragrances, colourants, and raw materials derived from mineral oils.

Given that it’s specifically formulated for babies, it’s an excellent choice for those with sensitive scalps or skin. However, it’s always wise to check the ingredients first before use. Particularly if you know there is a specific ingredient that you know you are allergic to.

If you’re specifically in the market for baby shampoo, I also recommend checking out my guide to organic baby shampoo for more options.

What About Eco-Friendly Shampoo Bars?

I didn’t forget about shampoo bars. It’s just that shampoo bars can be a bit of a different beast compared to liquid shampoo.

Some shampoo bars come with a transition period (spoiler: you don’t need to go through this transition period, you just need a better shampoo bar). Some leave your hair feeling waxy. And some can dry your hair out. I’ve therefore polled 13,000 Moral Fibres Instagram followers to produce this separate guide to the best shampoo bars for almost every hair type.

And in terms of conditioning, I have a whole guide to plastic-free conditioner that you can check out, too.

Do you have a favourite affordable eco-friendly shampoo or conditioner? I’d love to hear!

Found this post useful? Please consider buying me a virtual coffee to help support the site’s running costs.

Sign Up For The Moral Fibres Substack

Get all the latest articles from Moral Fibres straight to your inbox, once a month, free of charge through Substack. You can also upgrade to be a paid Substack subscriber, where you’ll receive an additional two exclusive articles a month. Sign up now:

Leave a Reply

Your email address will not be published. Required fields are marked *

18 Comments

  1. Hi Wendy, we use the Zero Waste Path (ZWP) shampoo bars (available on their website and on Peace with the Wild website) – there is no transition period – my daughters love the one for itchy scalp and I use the one for dry hair. What’s more is we don’t even need conditioner any more! I’ve had several comments on how nice my hair looks. My husband uses the shampoo bars from Friendly soap which he loves and had no problem with, when he switched over, but there is a transition period with them and I don’t get on with them unfortunately, but their soaps are nice… 😊 My mum is also really happy with the thickening shampoo bar from Nuddy – again with no transition period and smells like dessert…

  2. Wendy, have you heard of Bloomtown?

    It’s a small, award winning, wife and husband artisanal company in Cornwall. They make a lemongrass & peppermint shampoo bar £7.50 (100g). Bloomtown is a certified vegan and palm oil free company. It also makes gorgeous soaps, body washes, oils & candles. They use glass and aluminium packaging with some plastic pumps.

    Elizabeth

  3. I’ve experimented a lot with Shampoo bars and can really recommend Gruum products. They lather really nicely and leave my hair feeling and looking clean (without any oiliness that some can create). With their subscription service they’re £5 a bar which feels like a good price too.

  4. I’ve been using Pure Nuff Stuff products for years – based in Penzance, they are great too! Yet to overcome the plastic bottles too though.

    1. PurenuffStuff is great and such a lovely company!
      You might like Bloomtown – a small wife and husband artisanal company in Cornwall. They make a lemongrass & peppermint shampoo bar £7.50 (100g). Bloomtown is a certified vegan and palm oil free company. It also makes gorgeous soaps, body washes, oils & candles.
      Elizabeth

    2. Thanks Judith – I didn’t know about this brand, but off to take a look! It can be tricky, can’t it! My daughters in particular do not get on with shampoo bars.

    1. Great article Wendy! I use Odylique shampoo. It’s £12 for 200ml, do a bit more expensive than the ones you featured, but in my opinion worth it. Odylique make 2 types: Genyle Herb (10% off in Jan) & one for dandruff Tea Tree and Herb.

      I suffer from a dry, itchy scalp and have been on a quest to find a vegan, natural ingredient, eco friendly shampoo which doesn’t make the itch worse! After my first use there was an immediate 90% improvement. Even better it’s palm oil free, Soil Association Certified and the bottles are made from 100% recycled plastic.
      They have just brought out 2 conditioners: chamomile & coconut and lavender & avocado. I’m using the lavender one on my coarse, curly hair. You don’t need much and it makes my hair smooth and soft. £12.50 for 140mls.

  5. I have curly hair so It’s kinda hard to find a natural shampoo that suds and sinks into my hair layers. I tried Body Shop’s Rainforest shampoo and conditioner, but it didn’t leave my hair smooth as I wanted to. So I switched to Tree to Tub Products and it works wonderfully. For your audience with curly hair, you should write about it, their website is treetotub.com

  6. I love the Faith In Nature products too – and at the moment I love the Neem shampoo and conditioner as it is also a natural insect repellent!!

  7. I’ve used Naked products in the past which are great, but my personal favourite brand is Organic Surge. I’ve recently brought Body Shop’s Rainforest shampoo and conditioner (which have no silicones, no parabens and no colourants and also support Fair Trade) which I’m excited to try!