Have you ever considered just how ethical your favourite soft drinks are? I’m not a big soft drinks drinker (give me tea any day), so I have to say I haven’t. Luckily, Georgina Rawes from Ethical Consumer has put together a post for Moral Fibres readers, shedding light on the three issues plaguing the soft drinks industry – sugar, plastic and workers’ rights – and shares her top five ethical soft drinks alternatives.
We simply can’t get enough of our conveniently packaged, sweet soft drinks. In 2016, in the UK alone, we spent over £17.4 billion on soft drinks, juices and bottled water. Although soft drinks are the seemingly innocent alternative to alcoholic beverages, there is a lot more going on in the bottle than you might realise.
Despite the elaborate advertising campaigns, soft drinks are simple products. Essentially, they consist of water, sugar or sweeteners, some fruit extracts and then often additives such as flavour enhancers, caffeine and preservatives.
Our recent soft drinks report explores the issues behind sugar production, packaging and workers’ rights to give a more balanced view of the industry. And, of course, we reveal our best buy brands, including Fairtrade and organic drinks.
Floating islands of plastic waste
No one can have missed the latest environmental concern to hit the headlines. Another island of plastic waste was discovered last year the size of Mexico floating in the Pacific Ocean. A recent Greenpeace report states that plastic bottles and bottle tops are the most common plastic packaging washed up on shorelines. With only 57% of plastic bottles recycled in the UK, you can bet that landfill sites are being overloaded and that bottles are going to continue to get back into our oceans.
As plastics are churned up and broken down in the ocean they former small pieces, microplastics, which can enter the food chains causing catastrophic issues. This ‘invisible’ plastic is also making its way into drinking water. You can read more about the plastic bottle problem in our latest bottled water report. With no clear policies from major soft drinks companies on how they are planning to tackle the plastic problem, it makes sense to look for alternative packaging.
Glass bottle production requires half the minerals and fossil fuels needed to make plastic, 17 times less water and creates five times fewer greenhouse gas emissions. Glass can be endlessly recycled and we’re hitting rates of 68% here in the UK. Aluminium cans are also a more appealing alternative to plastic. Recycling an aluminium can only requires 8% of the energy to produce a new one, whilst plastic recycling uses 70%.
Sugar – a sticky problem
Sugar is quickly becoming public health enemy number one. It is being blamed for the increase in type 2 diabetes and heart disease, and it’s linked to tooth decay and obesity in children. In fact, soft drinks have been labelled as the single biggest source of added sugar in children’s diet.
In an attempt to reduce our intake of sugary drinks, the government is planning to introduce a sugar tax of up to 24p/litre on drinks that contain over 8g sugar/100 ml. It sounds like a solid plan – these public health issues cost the NHS billions each year and it’s clear that sugar is harming our health. However, Coca-Cola doesn’t agree and has been working against the sugar tax since it’s conception, as well as lobbying against EU regulations restricting the advertising of sugary foods to children.
But it’s not just the health issues that should concern us. It takes between 170 and 310 litres of water to make your average 500ml bottle of fizzy pop. Alarmingly, only 5% is used in drink manufacturing, with the remaining 95% being used to grow ingredients, the largest of which is sugar. This goes for sweeteners too, as sugar is often used in the production of these additives.
European sugar beet uses less water in production than sugar cane grown further afield, often in water-stressed communities. It takes companies with robust supply chain management and environmental policies to reduce their impact on the grower communities. Sadly, many of the supermarket own brands and large brands such as PepsiCo, Nestlé SA and Coca-Cola have inadequate policies to address and manage these issues, brands which control the vast majority of the soft drink market.
Where does your money go?
If the plastic problem isn’t enough to turn you away from the big brands, then supply chain issues will surely sway you. Consistently, we see big brands such as Coca-Cola, PepsiCo, Nestlé SA and the supermarkets demonstrating a lack of control within their supply chains.
Unfair working conditions in developing countries, a lack of robust environmental reporting and weak targets to address sustainability issues are just some of the issues that result from this. As these companies increase their profits, we see further injustice, farmers paid poor wages and water-stressed communities put under more pressure.
Isn’t it time to support the companies who put ethics before profits?
We’ve picked some of the best ethical soft drinks brands…
Check out our top five soft drinks brands, full of fizz and fairness:
With a range of juicy flavours, this twist on a traditional drink is made with good intentions. Fairtrade and organic, Lemonaid is produced with sound ethical and environmental principles. Even better, 5p from every sale goes towards their foundation to fund social projects in growing communities. €2Million and counting so far…
The sister brand to Lemonaid, ChariTea produces a range of tea inspired and infused ethical soft drinks in a range of exciting flavours. Like LemonAid the products are Fairtrade and organic and are only available in glass bottles. Sales also fund the foundation to enable social change in grower communities. Both Lemonaid and ChariTea products are available to purchase online at Ethical Superstore*.
Gingerella Ginger Ale
‘Taste the justice’ is the mantra and we certainly think that Gingerella delivers on that promise. Produced by Karma Cola, Gingerella packs a punch for a clean, crisp taste with a kick. Available only in glass bottles or aluminium cans, Gingerella is Fairtrade and organic, delivering a fair wage and working conditions for Sri Lankan farmers. Gingerella and sister brands Lemony Lemonade and Karma Cola are available online at Waitrose.
Luscombe Soft Drinks
With a range of 26 ethical soft drinks, juices and mixers, Luscombe offers great organic variety and even includes wild elderflowers. All beverages are packaged in glass bottles.
Whole Earth Soft Drinks
For a widely available can of pop, Whole Earth offers a range of thirst-quenching options from orange and lemon to apple, elderflower and cranberry. All their ethical soft drinks are certified organic and are competitively priced.
Of course, for an option that’s friendliest on your wallet, and the environment, we’d always recommend a reusable bottle filled with good old tap water for instant refreshment on the go. But for that January pick me up and alcohol-free substitute you can’t beat a bit of fizz with added kindness.