20+ Best Eco-Friendly Shops In The UK To Check Out Now

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Make eco-shopping easy, with this guide to over 20 best eco-friendly shops in the UK in 2023. Keep your eyes peeled for exclusive discount codes, just for Moral Fibres readers.

Demand for green goods is growing. Once a very limited niche market, the eco market has grown immensely, particularly in the last couple of years.

Analysts have linked this growth to lifestyle changes such as the pandemic and the climate crisis. Both of these interrelated crises have seen sky-rocketing demand from shoppers for secondhand clothes and sustainable furniture, greener gadgets and plant-based foods.

Retailers have kept pace with this demand, and there is now a veritable shed-load of shops out there catering to the ethical and eco-friendly consumer. But where to start?

The 20+ Best Eco-Friendly Shops To Check Out Now

The inside of a shop, full of plants, baskets and beauty products, with a blue text box that reads the best eco-friendly shops in the UK to check out now.

To help make your search for environmentally friendly goods easier, I’ve rounded up over 20 eco shops in the UK. These cater to a range of different values. From shops specialising in vegan products to those specialising in organic products or plastic-free products.

You’ll also find shops catering for specific products, such as books, eco-friendly makeup and more. Dig in, and be sure to bookmark this post for future reference!

Quick links:

Ethical Superstore

Mug of Equal Exchange fairtrade coffee, available at Ethical Superstore.

Ethical Superstore – one of the original ethical and eco-friendly shopping stalwarts – sells a huge range of eco-friendly products. From food and drink products to cleaning products, as well as clothes, toys, health and beauty products, and so much more.

To avoid being overwhelmed by choice, Ethical Superstore allows you to shop by product ethics. Here you can filter products by a huge number of values to find the products that suit you.

Whether that’s fair trade, organic, plastic-free, palm oil-free, vegan, made in the UK, or something else, you can easily hone in on the exact eco-products that match your needs and values.

What’s to also love is that in keeping with Ethical Superstore’s values, your package arrives quickly, and is packaged in recycled and repurposed materials.


Row of &Keep's sustainable wooden toothbrushes.

&Keep – a Dorset-based company – sells a wide range of carefully curated, eco-friendly, reusable, and sustainable products.

And even better, most of the products that &Keep in stock are plastic-free. Where there is plastic used in a product, &Keep ensures it’s the BPA-free kind and that its use is kept to an absolute minimum.

This moratorium on plastic also extends to &Keep’s own business practices. All of its packaging is always completely plastic-free, and recycled materials are used where possible.

&Keep also ensures all of its products are cruelty-free and free from animal testing. And, as an added plus point, &Keep also regularly donates to environmental causes and charitable organisations that work far beyond its reach.

💷 Sign up for the &Keep newsletter and receive 10% off your first order. Alternatively, use the discount code andkeep5 at the checkout for 5% off your order.

Friendly Turtle

Flat lay of eco-friendly products for sale in the Friendly Turtle shop.

Friendly Turtle is an online zero-waste shop. Featuring over 1700 sustainable, eco-friendly products to help you to live a greener life.

With everything from plastic-free beauty products and eco-friendly cleaning products to reusables for life on the go, Friendly Turtle is there to help you make sustainable swaps.

To help avoid greenwashing, all of Friendly Turtle’s products fall under the following values:

  • Handmade
  • Plastic-Free
  • Natural Ingredients
  • Made In The UK
  • Recycled Materials
  • Vegan
  • Makes A Social Contribution
  • Animal Cruelty-Free
  • Organic

Your purchases also give back. Friendly Turtle donates 5% of its profits to charities or social enterprises.

Big Green Smile

Person holding eco-friendly laundry products from Big Green Smile.

For eco-friendly household products and toiletries, another great online shop to try is Big Green Smile.

From make-up and beauty products to natural cleaners and baby care, is one of the biggest online retailers of natural, organic cruelty-free, and eco-friendly products in the UK. 

I stop by Big Green Smile particularly when I’m looking to buy bulk products, such as washing up liquid or soap. I find the prices really reasonable and there are often some great promotions running.


Selection of books from bookshop.org - an alternative to Amazon.

When it comes to buying books online, Bookshop.org is the place to go. This online bookstore’s mission is to financially support local, independent bookshops.

On Bookshop.org you can shop at your local bookshop, or shop from a specific bookshop – such as Lighthouse, a queer-owned and women-led independent community bookshop based in Edinburgh. Your chosen bookshop will then receive the full profit from your order.

If you don’t have a specific store in mind that you’d like to support, then your order will contribute to an earnings pool that will be evenly distributed among independent bookshops. In fact, Bookshop.org give away over 75% of its profit margin to stores, publications, and authors.

What’s more, Bookshop.org is a certified B-Corp. This means that Bookshop.org meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

Content Beauty

Eco-friendly makeup from Content Beauty.

Content Beauty sells a meticulously sourced selection of natural and organic beauty brands, which all avoid many controversial skincare ingredients. Wondering what Content avoids? The ingredients avoided are listed here – there are simply too many to mention in this space!

What’s also to love about Content is that none of the brands’ stocked test products on animals – and none use third-party animal testing. It’s reassuring to know that you are in safe hands with Content – its team has done all the hard work for you.

And it’s not just beauty products that Content sells. You’ll also find departments selling ethical clothing, vintage clothing, recycled and handcrafted jewellery, fairtrade and vegan shoes, books, and zero-waste living products. It’s a veritable one-stop eco-friendly shop.

💷 Sign up for Content’s weekly newsletter and get 15% off your first order when you spend over £40.

Bower Collective

Collection of Bower Collective eco products for the home.

Bower Collective is a one-stop eco-friendly shop, selling a huge range of sustainable household and personal care items.

Specialising in refillable laundry, cleaning, and health and beauty products and stylish refill dispensers, these offer an eco-friendly way to live a low-impact life.

To help avoid waste, every Bower order arrives with a pre-paid envelope so that you can return your empty refill pouches for guaranteed reuse and recycling.

As well as offering refillable products, you’ll also find a whole host of eco-friendly products – from everything health and wellness to sustainable items for your pets, and more.

For peace of mind, Bower Collective has created the Bower Standard, which all of its products must meet. Through this standard, you can be assured that all of its sustainable products look good, feel good, reduce waste, and are sustainable and effective.

What’s more, every purchase made also helps the Marine Conservation Society protect 1m² of endangered seagrass.

💷 Use the exclusive discount code MF20 at the checkout to take 20% off full-price items.

Oxfam Online

Secondhand books at Oxfam online.

The most budget-friendly and eco-friendliest option is to shop secondhand. Thankfully, Oxfam Online makes shopping second-hand a breeze.

Here you can pick up a multitude of items – from ladies, gents, and kid’s clothing and accessories – to books, music, collectables, and more.

As well as its massive secondhand inventory, you can also shop its eco-friendly Sourced by Oxfam range online. This is a collection of eco-friendly cleaning products, fairtrade food items, ethical gifts and more, that help you live more sustainably.

What’s to love is that profits – from secondhand and Sourced By Oxfam purchases – all support Oxfam’s work helping to alleviate global poverty.

Social Supermarket

Social Supermarket eco products on a desk.

Social Supermarket, a UK-based social enterprise marketplace, brings together businesses that are a force for good all under one virtual roof. 

These social enterprises and purpose-led brands tackle human and environmental issues so you can make a real difference every time you shop the wide range of food and drink products, clothing, cleaning products, health and beauty products, and more.

To help understand what each product listed on Social Supermarket supports, under each product listing you’ll see a series of impact icons. These icons stand for the positive ripple effect of each purchase across the globe.

For example, the eco-conscious icon signifies the brands that prioritise doing right by nature. From zero-waste products to those that plant a tree for every product sold.

Meanwhile, the economic empowerment icon signifies the brands that are taking care of people – particularly those who are socially disadvantaged. From those who make our clothes and grow our food, to those who offer valuable employment and training opportunities to those that need them.

Natural Collection

Roasted radishes on eco-friendly baking sheets from the Natural Collection eco-friendly shop.

Natural Collection is committed to helping you to find products that match your ethical values. As such, you can choose from a wide range of fair trade, organic and eco-friendly products from its online shop.

Nestled amongst its packed shelves, you’ll find fairtrade and organic groceries, energy-efficient devices, and unique ethical gifts that directly benefit the people who made them.

You’ll also find products from leading ethical brands, as well as from independent traders and producers from across the globe.

Conscious of the fact that aligning your purchases with your beliefs can be confusing, Natural Collection carefully vets any new products before adding them to its store. This involves researching the brand and product’s ethical credentials as well as researching any potential questions that customers may have about the brand/product.

Abel & Cole

Person unpackaging a packaging and plastic-free fruit and vegetable box from Abel & Cole.

If you are based in England, and looking for organic fruit and vegetable box deliveries, then hotfoot it to Abel & Cole.

As well as fresh fruit and veg, you can also add fresh goods and store cupboard staples to your order. Abel & Cole will then drop your ethical food delivery to your door on the same day each week in returnable cardboard boxes. Sustainability made simple!

Abel & Cole champion organic, wild and innovative, sustainably-grown food, so you can be sure your food is top quality. And while Abel & Cole champion reduced packaging, for any packaging you can’t reuse or recycle, Abel & Cole will collect it to ensure it does get recycled.

💷 Get 50% off your 1st and 4th box fruit and vegetable box, by using the code VEGBOX4 at the checkout.


Reusable cup from eTHikel

eTHikel describes itself as an environmentally conscious retail destination, where products are sourced solely from sellers who share its pro-Earth values.

Featuring eco-friendly items for almost every aspect of your life, eTHikel is a great one-stop online shop catering to all your eco needs.

From clothing to health and wellbeing products, through to furniture and food, you’ll find a host of sustainable products.


Sustainable cleaning products from Veo.

With over 75,000 products from more than 260 independent ethical brands to choose from, Veo calls itself the UK’s most sustainable online shopping destination. With categories covering fashion, food, beauty and home, there is everything you could ever need to live a more sustainable life.

All products sold on the site have to meet Veo’s three key criteria:

  • Kind – Promoting dignity and quality of life for all humans and animals. This includes fair pay and safe and decent working conditions for all workers. It also means all products have to be 100% vegan-friendly with no animals or by-products, across the supply chain.
  • Healthy – Products must be free from toxins, harmful ingredients, and hazardous substances.
  • Sustainable – Products must promote sustainability and biodiversity.

💷 Subscribe to the Veo newsletter for 10% off your first order.


John Masters organic haircare range at Naturisimo.

Naturisimo describes itself as the home of natural beauty. And for good reason. With a whole host of organic and natural beauty products and brands all in one place – there’s everything you need for your green daily routine.

Whether you’re looking to swap to vegan, organic or natural beauty products, or you are looking to reduce the waste associated with your beauty routine, you’ll find everything you need. From hemp beauty products to natural mascara, there really is a bit of everything.

Naturisimo partners with premium brands at the forefront of green beauty to provide natural cosmetics that don’t compromise on quality. After all, Naturisimo believes that shouldn’t have to choose between products that work and products that are ethical. Naturisimo does all the research to find and stock natural beauty products that do both.

💷 Subscribe to the Naturisimo newsletter for 15% off your first order.


Etsy office

Etsy – the online craft marketplace – may not be the first place that comes to mind for shopping for eco-friendly products. However, this online marketplace is bursting at the seams with green products made by independent crafters and makers.

I’ve previously put together a guide on zero-waste and plastic-free shops on Etsy, but there is a green version of almost every product imaginable on Etsy. From products made from upcycled waste materials to locally sourced natural materials and more. Plus your purchase supports independent makers.

Jungle Culture

jungle culture zero waste set

Specialising in zero-waste essentials, Jungle Culture sells reusable bamboo straws and cutlery, coconut bowls, wooden cups, safety razors, shaving soaps and more.

This impressive range of zero-waste products are all ethically sourced, sustainably made and 100% plastic-free.

Jungle Culture also takes sourcing products seriously. As such, its team regularly visits every production site, to make sure that all of the products it offers are vegan-friendly, cruelty-free and ethically made by artisans that are treated fairly.

💷Get 15% off your first order when you sign up for the Jungle Culture mailing list.

Immaculate Vegan

Vegan and eco-friendly bags from the Immaculate Vegan online shop.

Looking for an easy way to find vegan-friendly clothing and accessories? Immaculate Vegan‘s online shop offers an incredibly stylish and eco-friendly collection of 100% vegan clothing and accessories for men and women.

All the brands stocked by Immaculate Vegan are carefully vetted to ensure that everything is 100% vegan and made using the most innovative sustainable materials and using ethical labour. This means you can shop in confidence, without fear of greenwashing.

Immaculate Vegan offers 3,500 vegan products from 100 brands and counting – making it one of the biggest collections of exclusively vegan clothing in the UK.

💷 Get 10% off your first order when you sign up for the Immaculate Vegan mailing list.

Hopefully, this selection of eco shops will help you on your sustainability journey. As always, I’ll keep this post updated so do check back to find more shops that align with your personal values.

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