Your Big Guide To UK Eco-Friendly Toothpaste Brands
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Brush up on eco-friendly toothpaste in the UK with this guide to sustainable brands, including plastic-free and palm oil-free versions.
Looking for eco-friendly toothpaste in the UK? Whether you’re after something plastic-free and zero-waste, handy toothpaste tablets, a recyclable metal tube, or even a refillable option, the choices have never been better. In 2026, there’s an option for almost every sustainable dental care preference.
Considering most of us go througha lot of tubes of toothpaste every year, switching to a lower-impact option can reduce a surprising amount of bathroom waste over time.
The UK Sustainable Toothpaste Brands To Know
To help you out, here are my favourite sustainable toothpaste brands in the UK right now.
I’ve focused on brands that offer lower-impact packaging and sustainable ingredients, while still being widely available in the UK. Many of the options below come in recyclable, refillable, or plastic-free packaging. As recycling rules can vary slightly between councils, it’s always worth checking locally if you’re unsure about a particular material.
I’ve also specifically looked for brands that offer fluoride and fluoride-free, eco-friendly toothpaste options to cater to a range of dental needs. In my search, I’ve even found palm oil-free toothpaste brands and eco-friendly brands that cater to sensitive teeth.
Ben & Anna
Ben & Anna – available from Ethical Superstore, from £8.95 – make a range of flavoured eco-friendly toothpastes, catering for differing dental needs.
You’ll find fluoride and fluoride-free options. There’s even whitening toothpaste and toothpaste designed for sensitive teeth. What’s more, each is packaged in a recyclable glass jar and cardboard box.
Their effective cruelty-free formulas are made from natural ingredients, such as sea buckthorn, chamomile, activated charcoal, cinnamon, and calcium for strong, shiny teeth and healthy gums. The formulas also avoid common additives such as SLS, microplastics, and parabens.
Ben & Anna also make a natural mouthwash (that’s not made from coconut oil) that is also packaged in a glass bottle. See my full guide to eco-friendly mouthwash for all of the details.
Happier
Are dental tablets not your thing? Then check out Happier toothpaste – available at Bower Collective from £5.49. This vegan-friendly and plastic-free toothpaste comes in an old-school aluminium tube.
Whilst aluminium tubes generally aren’t recyclable in the UK – any residue left inside could contaminate other clean recyclables – you can upcycle metal tubes in clever ways. The lid can also be sent back to Happier Beauty, who will wash it, sterilise it and reuse it on future orders.
Happier is also good for your teeth. Specially formulated for sensitive teeth, it contains papaya enzymes for gentle, natural whitening, vitamin E for gum health, and dentist-approved minerals, including fluoride and hydroxyapatite, to help strengthen enamel. And for that all-important fresh breath, Happier uses 4 different types of natural mint plants to get a fresh 100% natural mint flavour.
The formula also avoids SLS, triclosan, parabens, petrochemicals, artificial colours and flavours. Like the rest of the brand’s range, it’s cruelty-free and vegan-friendly.
Parla
Parla’s eco-friendly toothpaste tablets – available at Bower Collective from £7.99 – are well worth a try if you’re into the idea of tablets. I’ve tried quite a few toothpaste tablet brands, and think these are the best-tasting ones I’ve come across.
Founded by three award-winning cosmetic dentists from London, they believe toothpaste should first and foremost protect people’s smiles but not harm people, animals, or the planet in the process.
Their very minty tablets are available in a glass jar with a metal lid, that has 62 tablets in it. And when you need a refill, you can buy a 248-tablet refill that comes in a cardboard box and a compostable starch bag for lower carbon shipping.
DENTtabs
DENTtabs teeth cleaning tablets with fluoride are a great, eco-friendly alternative to toothpaste. Available at &Keep for £6.25, these tablets are 100% plastic-free, with no preservatives.
These come in a fully home-compostable bag made from corn starch and carry the official home composting certification. When the bag arrives in the post, simply rip it open and pop the toothpaste tablets into one of your own reused jars. Then pop the bag in your composter – no waste!
One bag is equivalent to 2 tubes of toothpaste, and kids’ versions are available too.
Sign up to &Keep’s mailing list and get 10% off your first order, or use the code andkeep5 at the checkout to take 5% off your order.
Georganics
Georganics specialise in natural, sustainable, and ethical dental care. As such, they create plastic-free products that promote good oral health.
Made by hand in the UK, each formula includes locally sourced, organic, and natural ingredients that are kind to you, your teeth, and the planet.
From refillable jars of toothpaste tablets to tooth soap and toothpowder, and aluminium tubes of hydroxyapatite toothpaste, its environmentally friendly teeth cleaning range is extensive.
What’s more, their vegan-friendly products are free from fluoride, parabens, SLS, SLES, mineral oil, microbeads, phthalates, triclosan, palm oil, and synthetic fragrances.
Prices start from £6.90 at Ethical Superstore. Alternatively, you can shop directly from Georganics.
Truthpaste
Truthpaste – available from &Keep for £9.95 – is a palm oil-free toothpaste that’s also free from fluoride, SLS/SLES, triclosan, and glycerine. It’s also free from any foaming agents, bleaching agents, colourants, or artificial ingredients.
Instead, Truthpaste’s vegan-friendly and cruelty-free blend of oils freshens your breath, whilst a 27% xylitol blend helps to protect against decay.
This eco-friendly toothpaste comes in a glass jar with a metal lid, making it fully recyclable when you’re done.
Use the code andkeep5 at the checkout to take 5% off your order.
Truthtabs
Not to be confused with Truthpaste, Truthtabs (available from £12 for a 3 month supply) are made by an entirely different company!
Simply pop one or two UK-made Truthtabs into your mouth, bite and brush. Truthtabs foam and clean just like toothpaste. Meanwhile, the fresh Wild Mint flavour leaves your teeth sparkling and your breath fresh.
These come in a cardboard box, which can be decanted into your own glass jar. This saves on packaging and is lighter to transport, making it less carbon intensive.
Weleda
Finally, ethical beauty stalwart Weleda offers this plant-based fluoride-free formulation in a metal tube – available from Only Naturals for £5.65.
Particularly good for those with delicate gums, the gel formulation gently cares for your teeth and gums. Meanwhile, peppermint and spearmint oils help to keep your breath fresh.
The cruelty-free and vegan-friendly formula is also free from SLS, artificial sweeteners, synthetic preservatives, colourants, and ingredients derived from mineral oils.
What If I Can’t Afford These Eco-Friendly Toothpaste Brands?
Price is often the sticking point with eco-friendly toothpaste. Many of the brands doing great work on ingredients, packaging, and ethical sourcing come with a noticeably higher price tag than the £2 tubes at the supermarket.
That doesn’t mean choosing the greener option is all or nothing.
For years, one of the biggest environmental problems with toothpaste was the tube itself. Traditional tubes were made from layers of plastic and aluminium fused together, which made them almost impossible to recycle through normal household collections.
That finally changed in September 2025. Toothpaste manufacturers agreed to switch to tubes made from high-density polyethylene (HDPE) – the same plastic used to make milk bottles. Because HDPE is widely accepted in household recycling, toothpaste tubes can now go straight into your kerbside plastics bin in most areas.
This shift means that if eco-friendly toothpaste brands aren’t within your budget right now, you can still make an impact by recycling your regular toothpaste tube. It’s a small change, but considering how many tubes are used each year, it could add up to a meaningful reduction in waste.
Looking To Go Even Greener?
Toothpaste is just one small part of the waste many of us generate in the bathroom. If you’re looking to cut down on packaging across the rest of your routine too, these guides can help:
- Try my big guide to plastic-free bathroom swaps you can make
- Here’s how to make liquid soap from bar soap, helping you to ditch plastic.
- And here’s my big guide to zero-waste conditioner brands
You can also check out my post on fluoride-free toothpaste brands if you’re looking for more recommendations.
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Nice and list and I totally agree that we should convince toothpaste manufacturers to switch to recyclable products.
Pump style toothpaste, any brands you recommend? I currently use Kingfisher toothpaste and recycle the tube via Terracycle. My husband and I seem to use less then other tube brands which means it lasts longer and I produce less waste. I use Georganics dental floss and find it good. I have also used a variety of brands in toothtabs form, they have been ok to good, nothing fantastic! I have also purchased toothpaste in jars, the prices though can be quite hefty. I don’t want to make my own as I want to look after my teeth and choose healthy and ethical brands instead.
I’m not aware of any more eco-minded brands that sell toothpaste in pumps, strangely, so it would just be your average chemist/supermarket brands. But if you’ve got access to Terracycle, I’d stick with Kingfisher. And I’m with you, I don’t make my own toothpaste either. I worry about homemade concoctions being too abrasive, damaging enamel.