Life & Style

Ethical Fashion, Life & Style

Affordable Sustainable Clothing Brands To Love In 2022

Looking for the best affordable ethical and sustainable clothing brands? Contrary to popular belief, ethical clothing isn’t always a byword for expensive. Here are the Moral Fibres’ top picks of men’s, women’s, and unisex brands offering ethical clothing lower down on the pricing scale, along with some exclusive discount codes to make your money stretch further.

To help support the running costs of Moral Fibres, this post contains affiliate links, denoted by *. Moral Fibres may earn a small commission, at no extra cost to readers, on items purchased through those links. This income helps keep this site running.

Something we’re told with increasing frequency is that ethical clothing is expensive. Why shouldn’t it be after all? When we want our clothes to be made ethically by garment professionals paid a living wage, and using sustainable fabrics and processes that don’t harm the planet, that undoubtedly comes at a price.

It’s true that ethical clothing brands can’t compete with the rock-bottom prices of ultra fast-fashion retailers. The simple truth is that you can’t buy a £2 t-shirt, that has been made using sustainable fabrics by a garment professional paid a living wage, whilst working in safe conditions.

However, you may be surprised to learn that many ethical retailers do actually compete with high street retailers on price. Many ethical brands are, price-wise, on a similar par with high street fashion retailers such as Zara, Gap, M&S, and Next, amongst other brands.

The Best Affordable Ethical & Sustainable Clothing Brands

Clothes on a rail with a blue text box that says the best affordable sustainable and ethical clothing brands to know.

But wondering where to find these more affordable sustainable clothing brands? Worry not. I’ve done all the leg work for you and rounded up some of the best ethical clothing brands offering more affordable and consciously made ethical fashion for men and women, and in unisex styles.


Caters for sizes: 8 – 16

Caters to: women

Asquith* produces stylish and ethically made yoga wear and loungewear for women in the finest quality organic cotton and bamboo fabrics.  Asquith’s ethos is sportswear without the “sporty” look, so its pieces also make for great, comfortable working from home or laidback weekend wear. 

Prices start from £35, for stylish sustainable t-shirts and vest tops.

Beyond Retro

Cater for: sizes XS to XXL

Caters to: men’s, women’s, and unisex styles

If you’re into vintage clothing and one-off vintage pieces then Beyond Retro* says they have the biggest range of women’s, men’s and unisex vintage fashion in the UK.  Beyond Retro’s clothing spans from the 1950s to the 1990s, and they carry a wide range of styles. 

You can shop by clothing type, by brand, by era, and even by type of fabric should you wish to avoid synthetic fibres. Sizes vary, being vintage, however Beyond Retro generally caters for sizes XS to XXL.

Prices start from just £4, and you can set your maximum budget in the sidebar filter so that you are only shown items within your budget.

Use the exclusive code MORALFIBRES at the checkout to receive 15% off your order at Beyond Retro.

Birdsong London

Caters for sizes XS – 3XL

Caters to: women’s and unisex styles

Birdsong London* produces ethically made unisex slogan t-shirts and other stylish items of clothing for women.  All of its clothing is made in East London by talented women, who would otherwise face barriers to employment, and who are paid a London living wage. What’s more, Birdsong London only source from the most ecologically friendly and high-quality suppliers it can find.

Materials include responsible materials like bamboo lyocell, Tencel, organic cotton, and reclaimed fabrics from charities like Traid, for clothing with a low impact on the planet.

Whilst some items do come in at over £50, you can find a variety of t-shirts and stylish accessories all under £50.


Caters for: sizes S to L

Caters to: men’s and women’s styles

Catering for both men and women, Cariki* is a London-based streetwear brand producing ethical clothing for the younger generation. Produced ethically using sustainably sourced materials, such as organic cotton, Cariki also ships its items plastic-free. 

Items in Cariki’s range cost between £27.99 and £37.99.

Colorful Standard

Caters for sizes XS – 2XL

Caters to men’s, women’s and unisex styles

Colorful Standard* specialises in organic wardrobe staples for men and women in a myriad of colourways. From organic cotton t-shirts at £30 to organic cotton hoodies, sweatshirts, jogging bottoms, and more. Colorful Standard also specialises in recycled merino wool products – from cosy socks, hats, scarves, and jumpers, again, in a riot of different colours. Look out for unisex styles as well.

Take 15% off orders over £100 with the discount code AFFUK15CS at the checkout.


Person wearing Frugi ethical dungarees

Caters for sizes 8 – 22

Caters to women

Frugi*, the ethical kidswear brand, also makes ethical clothing for women. Frugi’s focus is mainly on maternity wear, however, they do offer a small non-maternity range that is bright and fun.

Clothes in Frugi’s adult range are responsibly made from 95% GOTS certified and Soil Association certified organic cotton jersey fabric.

Most items cost £55 or under, making the brand a good choice for affordable sustainable clothing for women. You can also take 10% off your first order when you sign up for Frugi’s mailing list.


Caters for sizes XS – XXL

Caters to men’s, women’s and unisex styles

If you are looking specifically for cosy ethical baselayers, then try Joha*, a Scandinavian brand that’s been going for over 50 years. All of its products are made from wool and/or organic cotton – there are no synthetic fibres here.

What’s more, all of Joha’s products have Oeko-Tex Standard 100 certification. This means that every component – right down to the thread – has been tested for harmful substances.  For extra peace of mind, Joha also holds Scandinavian independent certification for the responsible sourcing of wool.

Prices start from £22 for cosy baselayer vests, up to £45 for dresses, turtlenecks, cardigans and more at Alpinetrek. Sign up for the Alpinetrek newsletter, and receive £5 off your next order too.


Cater for: sizes S to XL

Caters to: men and women

As one of the original pioneers of ethical clothing, since 1988 all of Komodo’s products* are ethically made from sustainable fabrics. From GOTS certified and Soil Association certified organic cotton to linen, Tencel, and hemp. What’s more, they use traditional local manufacturing skills where possible.

Komodo does have some pricier pieces, but do look out for stylish tops around the £35 – £45 mark. What’s more, sign up for the Komodo newsletter and get £10 off your first order.

Lavender Hill

Person wearing a Lavender Hill top in black.

Caters for sizes: 8 – 16

Caters to: women

Lavender Hill* specialises in affordable yet luxurious sustainable wardrobe staples that are always in style and which work with everything you already have. From unfussy ethical t-shirts, vests and tank tops designed for layering, to roll necks for cooler days. Whilst tops are Lavender Hill’s speciality, you can also find a small range of casual trousers and leggings.

Lavender Hill makes the majority of its clothing in the UK, using only traceable natural fabrics such as linen and Tencel, and using only environmentally friendly dyes.

Tops are generally around the £40 mark. Other items are on the more expensive side – coming in at over £50 – however, Lavender Hill is well worth a look for ethical tops.


Caters for sizes S – XL

Caters to: unisex styles

Morcant* is a gender-neutral essentials label founded in Sheffield. The brand aims to make functional everyday clothing using high-quality & long-lasting premium fabrics. With sustainability at the core of the brand, each piece of their organic collection is ethically crafted in Bangladesh using certified eco-friendly materials.  

Find organic t-shirts and polo shirts for £40 and under.


Cater for: sizes XS – XXXL

Caters to: men’s, women’s and unisex styles

Oxfam* has a super collection of secondhand clothes for sale on its website, making it a great accessible and affordable place to track down sustainable clothing from a variety of brands.  

This means you don’t have to spend hours wandering around charity shops, where it can be tricky to find exactly what you want.  Instead, grab a drink and peruse their vast secondhand collection, catering for men and women, as well as unisex styles, from the comfort of your sofa.  What’s more, all profits go towards supporting Oxfam’s work on alleviating global poverty.

As with all secondhand clothing sites, the sizes available do vary depending on stock, although they do have big, tall, and plus-size filters. 

Check out my guide on where to buy secondhand clothing online for more secondhand shopping ideas.


Cater for: sizes XXS to 3XL

Caters to: men’s, women’s and unisex styles

Rokit* offers a huge selection of men’s, women’s and unisex vintage clothing online, inclusively catering for sizes XXS to 3XL.  Its vast collection of pre-worn vintage & designer secondhand clothes means there is something for everyone. From sports, street, designer to vintage, whatever your style, Rokit stocks it.

Every item is cleaned and pressed before being added to the web page or sent to the store, meaning no nasty surprises either.

Rokit has also developed its own Rokit Originals Range – a collection of reworked vintage pieces. This gives a new life to old garments and creates new items to be loved over the long term, cleverly keeping old clothes out of landfill.


Person wearing a green Silverstick jumper, just one of the affordable sustainable and ethical clothing brands featured.

Cater for: sizes S to XL

Caters to: men and women

If you’re specifically looking for ethical hoodies, sweatshirts, t-shirts, and polo shirts for active lifestyles, then Silverstick* is the place to go. 

Silverstick has put the outdoors and sustainability at the foundation of its clothing, so much so that its motto is “buy once, wear often, and love forever”. With ethically made men’s and women’s clothes made from high-quality organic cotton fabric and hand-printed with outdoor motifs in eco-friendly inks, you’ll definitely wear them often and love them forever.

Find sustainably produced t-shirts at £28 and under, long-sleeved tops around the £28 mark and sweatshirts no more than £50.


Caters for sizes 6 – 20

Caters to: men and women

Thought* makes easy-to-wear ethical clothing that’s made responsibly from sustainable fabrics such as bamboo, hemp, and/or organic cotton.  Whilst not all pieces are on the more affordable end of the scale, many pieces are. Find, for example, organic cotton leggings for £25, GOTS and Fairtrade certified natural dyed t-shirts for £28, and stylish tops for under £40.

You can take 15% off your first order when you sign up for the Thought mailing list. And do also keep your eye out for regular sales, to help extend your budget further.

Other Ways to Make Sustainable Fashion Affordable To You

When it comes to sustainable clothing, there are also lots of ways to make your wardrobe more sustainable without spending any money.

Cherish Your Existing Wardrobe

First off, it’s a myth that a sustainable wardrobe is one that is full of ethical and sustainable clothing brands. As I have been saying for nearly 10 years now here on Moral Fibres, the most sustainable item of clothing is the one you already own. You don’t need to throw out all those Primark, H&M or BooHoo pieces to have a sustainable wardrobe.

If you already own fast fashion, slow things down. Instead, commit to wearing what you have over and over again. Mend the items when they need some TLC, and wear them again. And when your clothes come to the end of their life, find ways to reuse or upcycle your clothes. Even if you don’t consider yourself crafty, there are heaps of clever no-sew ways to upcycle clothes for beginners.

Look After Your Clothing

Looking after the clothes we already own really helps to slow down our need to buy new clothes. Simply following the laundry care labels on your clothing can help to make your clothes look newer for longer. See my guide to laundry care labels for help if you are confused by any symbols you don’t recognise.

And as Stella McCartney says, washing your clothes less often also helps keep them looking better for longer. If your clothing isn’t dirty or smelly, consider hanging it up to air, before wearing it again.

If your clothes get stained, I recommend tackling any stain as quickly as you can. This is because the longer your stain sets, the harder it is to remove. I’ve got a full guide to natural stain removal tips to help you out.

Ask Yourself Will I Wear This Again And Again

When you’re buying new clothes – and regardless of where you are shopping – a top tip is to simply ask yourself “will I honestly wear this item again and again”.

It hardly sounds revolutionary, however, a survey of 2000 women in the UK found that the majority wore an item of clothing an average of 7 times before discarding it.

To help turn things around, journalist Lucy Siegle coined the idea of “30 wears”. This means that when we buy a new item of clothing, we should commit to wearing it at least 30 times. If you don’t see yourself wearing the item for at least 30 wears, then you should pass on it. Likewise, if an item doesn’t look like it will stand up to repeated washing, then it should be passed on.

Why 30 wears? Repeatedly wearing a piece of clothing works off the clothes’ carbon emissions created during production.

I’ve also got lots of other ways to support the ethical fashion movement, even if your wardrobe doesn’t stretch to these more affordable sustainable clothing brands showcased today. From how to responsibly pass on your old clothes, to supporting garment professionals, to having conversations around ethical fashion, there are heaps of ideas that don’t involve spending any money.

Health & Beauty, Life & Style

Why More & More Brands Are Switching To Glass Packaging | AD

This post on glass packaging is paid-for content in association with Friends Of Glass.

Back in 2017, David Attenborough’s Blue Planet 2 shocked us all into taking action on plastic pollution. After heartbreakingly watching turtles tangled in plastic netting, and albatross parents feeding plastic to their chicks, collectively we decided enough was enough.

The resulting global campaign to reduce plastic waste became one of the fastest-growing environmental causes ever mounted. We saw zero-waste shops popping up all over the place and campaigns against pointless single-use plastic.

Yet despite this, it hasn’t been quite enough to make a dent in the growing volume of discarded plastic that ends up in our seas and waterways. The amount of plastic that has ended up in our seas has grown and is to set to grow.

Plastic waste in the sea.

One of the biggest reasons for this increase is that whilst the public is on board with reducing plastic, progress has been severely hindered by a lack of commitment from global leaders. It wasn’t until March of this year that leaders from 175 countries agreed to a legally binding global treaty to end the plastic pollution crisis by tackling the material’s entire supply chain. Work now begins on how to implement the treaty by 2024.

What’s Causing The Plastic Problem?

A big part of the problem is that brands keep producing more and more plastic. It’s cheap to produce plastic, and it’s even cheaper to make products from virgin plastic rather than recycled plastic. Many brands claim that it’s ok because plastic is recyclable.

However, it has never been clearer that we can’t simply just recycle our way out of the plastic waste problem. According to the OECD (the Organisation for Economic Co-operation & Development), globally, fewer than 10% of plastics are recycled.  Of the plastic that isn’t recycled, 76% ends up in landfills and then the rest is incinerated. This causes toxic emissions as well as releases carbon dioxide (CO2) – a greenhouse gas that contributes to climate change – into the atmosphere.

The Brands Switching To Glass Packaging

A person holding a glass jar of moisturiser with a blue text box that reads why more and more brands are switching to glass packaging. It's also marked as an AD.

The good news is that a growing number of forward-thinking and environmentally conscious brands are switching away from plastic packaging to bring about positive environmental change. Instead, they are choosing 100% and endlessly recyclable glass jars, which are encouraged by Friends of Glass, an advocacy group that promotes the environmental, health and safety benefits of glass packaging.

Switching to glass packaging from plastic is one way that brands are helping to foster change. It’s also an effective way for brands to easily communicate their eco-friendly and health-conscious credentials.

And as well as switching to glass, some brands are also offering refill options so that customers can refill their glass jars to reduce waste and encourage packaging reuse.

These include:


Luxury beauty brand Elemis has recently introduced its own refill scheme. Customers can return their empty packaging to a participating retailer, either in-store or by post. The packaging is then cleaned and sent back to the retailer, either pre-refilled or ready for an in-store refill.

The packaging is made using steel, glass and/or washable plastics, and has a “smart tracking “system so it can be scanned across the value chain.

Beauty Kitchen

The Scottish beauty brand, Beauty Kitchen, packages all of its skincare products in recycled glass jars. When you are done, simply return the jars to Beauty Kitchen via post or any Holland & Barrett store, and Beauty Kitchen will wash and reuse them.


Chanel has recently launched its ‘Revitalising Cream’ – the firm’s first refillable beauty product. Packaged in a glass pot, the cream sits in a bio-plastic based inner pot. This inner pot can be switched out with a refill that costs £13 less than the initial product. Refills will be sold online and in stores.


Brushd, the eco dental company, make a range of plastic-free dental hygiene products. This includes toothpaste tablets and mouthwash tablets that come in glass jars.

When your toothpaste or mouthwash jar is empty, there’s no need to put it in the glass recycling. Instead, you can buy refill tablets that come in a cardboard container. Simply empty that into your glass jar, to help protect the tablets from moisture in your bathroom, and you’re good for another month.

What’s So Great About Glass Packaging?

dried fruit in glass jars

Glass is a much more sustainable choice than plastic for a whole host of reasons.

According to Friends of Glass:

  1. Glass has an endless life.  It is 100% recyclable and can be recycled infinitely without loss of quality. It can take just 30 days for your bottle or jar to return as a new bottle or jar to the store shelf.
  2. Even if glass does end up in the sea, it will ultimately turn back into harmless sand.
  3. Glass is non-toxic. Unlike plastic bottles, it does not contain harmful chemicals that may migrate into food and drink or your health and beauty products.
  4. Modern glass bottles and jars are typically up to 40% lighter yet stronger thanks to new manufacturing processes.
  5. Recycling glass saves energy and reduces CO2. We can reduce harmful emissions and save on raw materials by using recycled glass to make new bottles and jars. In fact, for every tonne of glass that is recycled, this saves 580kg of CO2 emissions. Meanwhile, recycling a single glass bottle can save 36.9 W/H of electricity. This is enough to charge your phone over six times.

Due to the many benefits of glass, 2022 has also been designated as the UN International Year of Glass. This year-long global celebration pays homage to the essential role that glass plays in society.

What Can You Do To Help Support This Movement?

To help support the switch to glass, if you can, choose glass packaging where it is available to show brands there is a demand for products housed in glass.

If there are no glass options available, you can ask your favourite brands to switch to glass. After all, glass reduces waste, protects the environment and safeguards your health.

The Friends of Glass community believes that many families and retailers are unaware of these benefits of glass, and so want to spread the word.  Follow Friends of Glass to find out more about glass. You can also help by joining the ever-growing number of glass advocates on Facebook, Twitter and YouTube to help add your voice and to join the conversation.