Are any high street shops ethical? Join us as we investigate.
Despite the fast nature of the fashion industry, high street shops have been painfully slow on the pick up of fair trade fabrics. Georgina Rawes of Ethical Consumer magazine is with us today with this guest post that asks are there any high street clothing companies doing better on ethics?
The Ethical High Street?
While fair trade produce has earned itself a dominant spot on the supermarket aisle, the demand for ethically made clothing lags behind.
UK shoppers spend a whopping £8,643 million per year on ethically produced food but a measly £648 million is spent on ethical clothing. This is despite the fact that constant pressure is put on fashion retailers by campaigners and events of the past couple of years have shown that there is an urgent need for change in the sector.
Aftermath of Rana Plaza
It seems to have taken the most fatal garment industry incident ever followed by consistent pressure from campaigners to convince many high street shops to accept some responsibility for their supply chains.
It has now been nearly three years since the Rana Plaza building collapsed in Bangladesh killing over a thousand people. Several companies, such as Walmart and Matalan all directly sourced clothing from Rana Plaza. However, it wasn’t until Labour Behind the Label ran a “pay up” campaign that some companies felt pressurised to donate to the Rana Plaza Donor’s trust.
A feeling of outrage that no companies would be held accountable for the building collapse also led to the creation of the Bangladesh Accord. This legally binding contract ensures clothing companies will be held responsible for inadequate safety regulations of supplier factories in the future.
This contract has been signed by nearly 40 major clothing companies such as H&M, Topshop, Next, and Primark. This is a positive step towards fairer working conditions for garment workers.
The Bangladesh Accord Signatories
Notably, Gap and Asda refused to sign the Bangladesh Accord and instead chose an alternative scheme. This is not legally binding and some campaigners have branded their actions as meaningless.
H&M Top Of The High Street Tree?
In our recent guide to fashion we scored 24 different clothing retailers on various ethical criteria:
H&M received the highest score of all the companies that we looked at. However, we do not consider H&M to be an ethical company. They only scored 9/20 in our rankings – any score below 10 is considered poor. This suggests to us that the high street is still has a long way to go on ethics despite the fallout from Rana Plaza.
H&M’s low score seems to reflect the fact that it has been accused of promoting itself as an ethical retailer but then not living up to its promises.
H&M was slow to react to the Rana Plaza disaster. While they were not direct suppliers, H&M is the biggest buyer from Bangladesh as a whole. Avaaz launched a petition urging the CEOs of H&M and Gap to sign the Bangladesh accord. This unwanted attention intensified when Avaaz released an ad campaign featuring the CEO of H&M alongside a young Bangladeshi woman who was crying. A few days later H&M announced that they would sign the Accord.
A report from Friends of the Earth found that out of the top ten retailers in the UK, H&M had the second-largest land and water footprints. They estimated that H&M requires an equivalent of almost 82,000 cricket pitches of land and enough water to fill 236,000 Olympic swimming pools. H&M is hardly ethical in our book.
M&S Score A Surprise
One of the surprising findings from our research was that Marks and Spencer’s scored just 5 out of 20. Surprising especially as many consider M&S as the most ethical choice on the high street.
For example, M&S has been praised for its work towards improving wages in its supply chain. They also aim to procure 70% of their cotton from sustainable sources by 2020. Its other Plan A commitments on workers’ rights and the environment have won plaudits from campaigners and industry insiders alike.
However, our ethical score does not just reflect the company’s work in the clothing sector. It also looks at the company’s wider ethics. For instance its sale of factory-farmed meat, its political lobbying, and likely use of tax avoidance strategies. In all of these categories, M&S scored negatively.
Making the Ethical Choice
With the high street still so far behind being ethical, ultimately, we would encourage people to shop in smaller ethical retailers. These companies tend to make thoughtful, slow fashion where people and the planet come before profit. You can use our ethical shopping guide to alternative clothing to find the most ethical fashion retailers. Or alternatively, check out the Moral Fibres guide to the best ethical clothing brands.