Men’s Ethical Clothing – 20+ Best UK Brands For 2023

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Looking for the best men’s ethical clothing companies and brands for 2023? Right this way – I’ve got over 20 sustainable, eco-friendly and ethical brands that you need to know about, including some exclusive discount codes.

I regularly get emails from male Moral Fibres readers asking about men’s ethical clothing brands and companies. This is because men’s ethical clothing can be a little trickier to track down than women’s ethical clothing brands. The eco-gender gap sadly really is a thing.

There’s no getting around the fact that there is less choice out there for men. However, don’t be discouraged. There are lots of great shops and companies out there catering to the ethical man if you know where to find them.

To help you out, I’ve got over 20 sustainable and eco-friendly brands that cater to men. From sustainable fabric choices to ethical production methods, and even the brands embracing circularity, there’s lots of exciting work happening in the men’s clothing space.

The Best UK Men’s Ethical Clothing Brands

Image showing a flatlay of checked shirt, a pair of jeans, a belt and some boots, with a blue text box that says the ultimate guide to men's ethical clothing

To make things even more helpful, I’ve categorised each ethical clothing brand for men by size and budget to make it easier for you to find the brands that suit you best.

Use these quick links to discover each brand, or keep scrolling for the full article:

I’m mindful that everyone has different ethics when it comes to clothing. As such, this guide has been designed to be a starting point for you to research the most sustainable option for your own particular set of ethics.

This list will be ever-evolving as I find more shops. In fact, it’s been updated for 2023, so it’s right up to date.

The price range key for this guide is £ = Under £50 | ££ = £50 – 100 | £££ = £100+


Person wearing a black t-shirt from Boody

Budget: £

Sizes: S – XL

Available direct from Boody

Best for: bamboo basics

Every item in Boody’s small but perfectly formed men’s clothing range is ethically made from organically grown bamboo. These are then produced by adhering to the highest standards for both the planet and its workers. 

In fact, Boody is certified as both Ecocert Approved – which guarantees Boody meets the best environmentally friendly and socially conscious practices – and is PETA-approved vegan. Boody is also a certified B-Corp.

Take 15% off your first order when you sign up for Boody’s mailing list.

Beyond Retro

People wearing vintage items from Beyond Retro

Budget: £

Caters for: sizes XS to XXL

Available direct from Beyond Retro

Best for: Vintage clothing

If you’re into vintage clothing and one-off vintage pieces then Beyond Retro says they have the biggest range of men’s and unisex vintage fashion in the UK. 

Beyond Retro’s clothing spans from the 1950s to the 1990s, and it carries a wide range of styles. You can shop by clothing type, brand, era, and even by type of fabric should you wish to avoid synthetic fibres.

Sizes vary, being vintage, however Beyond Retro generally caters for sizes XS to XXL.

Use the exclusive code MORALFIBRES at the checkout to receive 15% off your order at Beyond Retro.


Person wearing a hoodie from Patagonia men's ethical clothing range

Budget: ££ – £££

Caters for: sizes XS to XXL

Available from Ellis Brigham

Best for: responsibly made outdoor wear

Patagonia makes responsibly made outdoor clothing which is designed to last and to be repairable. Find hoodies, jumpers, shirts, jackets, t-shirts, trousers, jeans, and more here.

Its website also gives advice on how to repair all Patagonia items, which is seriously useful. And for any clothing that can’t be repaired then you can drop it off at a Patagonia store for recycling or repurposing. 


Seasalt men's clothing

Budget: £ – ££

Caters for: sizes S to XXL

Available directly from Seasalt

Best for: Casual organic clothing

Seasalt specialises in ethically made laidback leisurewear for men – including trousers, t-shirts, casual shirts, jackets, and other types of casual clothing. 

Look out for GOTS-certified organic cotton products and waterproof fabrics made from organic cotton.

In fact, Seasalt was the very first fashion company to achieve Soil Association GOTS certification in 2005, and it has continued to do great things by bringing sustainability to the high street at more affordable price points.


Man wearing a BAM bamboo t-shirt in grey.

Budget: ££

Caters for: sizes S to XXL

Available directly from BAM

Best for: Sustainably made bamboo activewear

BAM sells sustainably sourced activewear made from super soft bamboo. This includes low-impact jeans. Apparently, it takes around 7600l of water to make a conventional pair of jeans. BAM says its jeans require less water to make.

Rather than just stopping there, BAM is also seeking to be impact-positive. As such, BAM is making great steps to minimise its impacts on climate, waste, water, chemicals, humans, and land use. It’s all really positive stuff.

Get 10% off your first order when you sign up for the BAM mailing list.

Nearly New Cashmere Co

Dark haired man with red glasses, wearing a blue preloved cashmere jumper and suit.

Budget: ££££

Caters for: sizes XS to XXL

Available directly from The Nearly New Cashmere Co

Best for: preloved cashmere pieces

The Nearly New Cashmere Co offers a wide selection of preloved 100% pure cashmere knitwear for men.

Whether it’s jumpers, cardigans, or polo necks that you are looking for – there is a wide range of recycled and restored styles and sizes to suit your needs.

The Yorkshire-based team rescues thousands of discarded 100% cashmere items over the course of a year. The team then meticulously reconditions and repairs each piece, where needed, to make every piece nearly new again.

What’s to also love is that The Nearly New Cashmere Co also offers a reasonably priced repair service for cashmere jumpers that require some TLC. This helps to extend the life of your clothing so that you can go on wearing them for many years to come.


Man wearing a green ethical hoodie from Allbirds

Budget – £ – £££

Caters for sizes: XS – XXXL

Available directly from Allbirds

Best for: plus-sized leisurewear

Allbirds, the ethical shoe retailer, has a small but perfectly formed range of size-inclusive casual clothing for men made responsibly from sustainable materials.

From long and short-sleeved t-shirts to sweatshirts, shorts, hoodies and tracksuit bottoms. You’ll even find cosy wool jumpers and cardigans and puffer jackets for winter.

Allbirds say that offering a carefully curated product range fit for all seasons, means that it can maintain a small, tight-knit supply chain.

Origin Africa

Man wearing Origin Africa's ethically produced t-shirt.

Budget: £

Caters for: sizes XS to XL

Available at Not On The High Street

Best for: Supporting not-for-profit fashion

Origin Africa is the UK’s first 100% not-for-profit fashion brand, making contemporary ethical and sustainable unisex garments in sizes XS to XL. These are produced using 100% organic cotton and vegan-approved water-based dyes. 

What’s more, profits are used to fund social enterprises in Africa. These include projects around improving child health through proper sanitation, and female empowerment through skills training and education.

Colorful Standard

Man wearing Colorful Standard's ethical organic t-shirt

Caters for sizes XS – XXL

Available directly from Colorful Standard

Best for: organic wardrobe staples in a variety of colours

Colorful Standard specialises in organic casual wardrobe staples in almost every colour under the sun. From organic cotton t-shirts at a reasonable £30 to organic cotton hoodies, sweatshirts, jogging bottoms, and more.

The brand also specialises in recycled merino wool products – from cosy socks, hats, scarves, and jumpers, again, in a riot of different colours.

All of its clothing is ethically made in Portugal using 100% organic cotton. Colorful Standard also plants one tree for every order placed.


Person wearing WAWWA men's ethical clothing.

Budget: £ – £££

Caters For Sizes: XS – XXL

Available directly from WAWWA

Best for: vegan clothing that’s built to last

WAWWA is a sustainable clothing brand based in Manchester, making ethical clothing for men.

Designing everyday wardrobe staples that are built to last, these are made with vegan, earth-friendly and durable fabrics.

The majority of WAWWA’s collection is now made in-house, in its independent factory in Manchester. Having its own factory also allows WAWWA to offer a unique customisation service. Here, you can have trousers and t-shirts tailor-made to your own measurements, creating a bespoke perfect fit.

Sign up for the WAWWA newsletter and get 15% off your first order.


Person wearing Findra's outdoors ethical clothing for men.

Budget££ – £££

Caters for sizes: S – XL

Available directly from Findra

Best for: men’s ethical outdoor clothing that’s made in the UK

Outdoor clothing specialist Findra is a Scottish-based ethical clothing company. Subscribing to the slow fashion ethos, Findra says its clothing is designed to outlast any fashion trends. Its clothing is stylish, timeless and can be mixed and matched, so you can build a sustainable wardrobe piece by piece.

All of Findra’s raw materials have been chosen and sourced for their sustainability as well as their comfort, and the majority of its collection is made ethically in the UK. Findra also offers a reasonably priced repair service for your Findra clothing, should it get damaged.

Find staples such as tops and t-shirts, as well as technical outdoor clothing, hiking and mountain bike shorts, trousers and baselayers at Findra. Essentially everything you need for your next outdoor adventure is here.

Sign up for the Findra mailing list for 10% off your first order.


Rokit's London clothing store full of upcycled and preloved men's and women's sustainable clothing

Budget: £

Caters for: sizes XXS to XXXL

Available directly from Rokit

Best for: upcycled clothing for men

Rokit offers a huge selection of men’s vintage clothing online, catering for sizes XXS to XXXL. This is the most inclusive sizing for men’s ethical clothing that I’ve found.

Its vast collection of pre-worn vintage and designer secondhand clothes means there is something for everyone. From sports, street, and designer to vintage, whatever your style, Rokit stocks it.

Every item is cleaned and pressed before being added to the web page or sent to the store, meaning no nasty surprises either.

Rokit has also developed its own Rokit Originals Range. This is a collection of reworked vintage pieces. This gives a new life to old garments and creates new items to be loved over the long term, keeping old clothes out of landfill.

Get 10% off at Rokit by using the discount code TAKE10 at the checkout.

Lost Shapes

Person wearing a white t-shirt from Lost Shapes - a men's ethical clothing brand.

Budget: £

Caters for: sizes XS to XXL

Available from: Etsy

Best for: printed t-shirts

Lost Shapes sells organic cotton Earth Positive t-shirts and jumpers hand-printed in the UK with water-based inks.

The quality is second to none and from experience, I can personally attest that each item washes really well. My partner is still wearing a Lost Shapes t-shirt he got 10 years ago and it is still going strong!

You can also check out my guide to ethical t-shirts for more recommendations.

Oxfam Online

men's ethical jeans from oxfam

Budget: £

Caters for: sizes XS – XXXL

Available directly from Oxfam Online

Best for: affordable preloved men’s clothing

Oxfam has a super collection of secondhand clothes for sale on its website. This means you don’t have to spend hours wandering around charity shops, where it can be tricky to find a good range of men’s clothing.

Instead, grab a cup of tea and peruse their vast secondhand menswear collection from the comfort of your sofa. Again, the sizes available vary, although they do have big, tall, and plus-size filters. 

Check out my guide on where to buy secondhand clothing online for more secondhand shopping ideas.

Playa London

Model wearing a striped Playa London ethical shirt

Budget: ££

Caters for: sizes S to L

Available on Etsy

Best for: vegan shirts

Playa London has decided to make one thing and make that one thing well: shirts. All of its vegan-friendly shirts are made from 100% organic cotton and feature sustainably sourced wooden buttons instead of plastic ones.

What’s more, shirts are posted to you in plastic-free packaging. And to add to that, £3 from each purchase is donated to Plastic Ocean UK, experts in ocean plastic pollution, to help tackle ocean pollution.


Person wearing burnt orange ethical men's jumper.

Budget: ££ – £££

Caters for: sizes S to XL

Available at Veo

Best for: gender-neutral clothing made from premium fabrics

Morcant is a gender-neutral essentials label founded in Sheffield.

With the aim of making functional everyday clothing using high-quality and long-lasting premium fabrics, these wardrobe staples will be ones you find yourself reaching for time and time again.

With sustainability at the core of the brand, each piece of its organic collection is crafted using only certified eco-friendly materials. Its clothing is also ethically manufactured in Bangladesh. 


Men's smart ethical shirt for work in navy.

Budget: £ – ££

Caters for: sizes XS to XXL

Available from: John Lewis

Best for: men’s ethical shirts for work

Thought Clothing makes stylish and easy-to-wear fairtrade clothing made from sustainable fabrics such as bamboo, hemp, and/or organic cotton. These fabrics require less water and fewer pesticides and create fewer CO2 emissions making its clothes a great sustainable choice.

What’s more, Thought upcycles its leftover fabric at the source so as to reduce waste and create new products. Find smart ethical shirts for work here, as well as sustainably and responsibly made casual t-shirts, trousers, shorts, and jackets.

For more trousers recommendations, do check out my guide to sustainable trousers.


person wearing ethical men's casual clothing from Silverstick

Budget: £

Caters for: sizes S to XL

Available from Ethical Superstore

Best for: men’s ethical polo shirts

If you’re looking for ethical hoodies, sweatshirts, t-shirts, and polo shirts for active lifestyles, then Silverstick is the one to go to. 

Silverstick has put the outdoors and sustainability at its foundation. Silverstick stands by this so much, that its motto is “buy once, wear often, and love forever”.

With ethically made men’s clothes made from high-quality organic cotton fabric and hand-printed with outdoor motifs in eco-friendly inks, you’ll definitely wear them often and love them forever.

Do check out my full guide to ethical hoodies, for more suggestions.


Man wearing striped ethical shirt from Komodo.

Budget: £ – ££

Caters for: sizes S to XL

Available from Immaculate Vegan

Best for: Soil Association-certified organic clothing

As you would expect from one of the original pioneers of ethical clothing (on the go since 1988), all of Komodo’s products are ethically made from sustainable fabrics.

Its range of fabrics includes GOTS-certified and Soil Association-certified organic cotton, as well as eco-friendly linen, Tencel, and hemp.

Offering a wide range of casual ethical men’s clothing – from shirts to tops, trousers and more – this ethical brand uses traditional local manufacturing skills where possible so that your clothes both look good and do good.

Get 10% off your first order when you sign up for the Immaculate Vegan mailing list.

Nudie Jeans

Ethical men's jeans from Nudie

Budget: £££

Caters for: waist sizes 24″ to 38″ and a 26″ to 36″ leg

Available directly from Nudie Jeans

Best for: jeans made from recycled cotton

Nudie Jeans are ethically made from Fairtrade organic cotton and recycled cotton. And if your Nudie jeans ever need mending you can pop into their London shop to take advantage of the free repair service. 

If you’re not London-based, then don’t worry, they can send you a repair kit free of charge. Once your jeans are finally worn out, you can send them back to Nudie and they’ll recycle them into new jeans. Circularity at its best!

Looking for more ethical denim? Try my big guide to ethical jeans for more retailers.


ethical base layer for men by Scandinavian clothing brand Joha

Budget: £

Caters for: sizes XS – XXL

Available from Alpinetrek

Best for: ethical base layers

If you are looking specifically for cosy ethical baselayers, then try Joha, a Scandinavian brand that’s been going for over 50 years. All of its products are made from wool and/or organic cotton – there are no synthetic fibres here.

What’s more, all of Joha’s products have Oeko-Tex Standard 100 certification. This means that every component – right down to the thread – has been tested for harmful substances. For extra peace of mind, Joha also holds Scandinavian independent certification for the responsible sourcing of wool.

Get £5 off your first order when you sign up for the Alpinetrek mailing list.

What Can I Do To Make Men’s Ethical Clothing More Accessible?

As you can see, there are lots of options when it comes to sustainable and ethically made men’s clothing. However, there’s definite room for improvement, in terms of plus sizing and affordability. To make the ethical fashion movement more inclusive to all, then it’s therefore important to take action beyond your wallet.

To help make ethical fashion more affordable, things that you can do to help engender change include asking High St brands who make their clothes (see Fashion Revolution for its great resources). This will help press for transparency and sustainability on the High Street, making ethical clothing much more accessible for all.

As always, if you know of any other men’s ethical clothing companies/stockists that you think should be included here then do drop me a line!

ps: if you like this then you might also be interested in my post on ethical men’s underwear.

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