This post on how you can change the world in just 2 minutes a day is paid-for content in association with WeAre8.
Many of us are part of an online social network. In fact, as of January 2021, 77.9% of the population of the UK were members of at least one social media platform. But have you ever stopped to think about these platforms work, and how they use our data?
We might think that using sites such as Facebook to share updates with our friends and family seems innocuous enough. However, the primary reason for these sites to exist isn’t to let you share holiday photos with your friends, but to make money on your data.
Yup, these sites actually exist to gather data on you, based on the updates you share, the posts that you like on the site, and the links you click on the site. The site then analyses the information you have shared, to build up a picture of your interests and your life.
What they do with that profile of you then gets a little unethical, as the sites then allow advertisers to target you via personalised adverts. Advertisers can target you based on your age, location, and what you like or what you are interested in. And advertisers pay a premium to deliver targeted adverts straight to your homepage, lining the pockets of the tech giants.
Whilst Facebook has not taken heed of this advice, thankfully others have. Step forward WeAre8, a certified B Corp, meeting the highest standards of social and environmental impact, that seeks to change the world by displacing power from the tech giants.
Who Are WeAre8?
Sue Fennessey, the founder of WeAre8 says “social media users are the largest unpaid workforce in human history. We are changing that”. As such, WeAre8 wants to challenge the view that social networks should be making all the money from your precious time. Instead, they believe that when brands value people, respect us, and the things we care about, we can all change the world together and have fun doing it.
So rather than exploit your data, WeAre8 seeks to change this exploitative and unethical model. Instead, through their app, users get paid 10 to 20p to watch an advertising video from one of WeAre8’s brand partners. Brands also donate to charity every time you watch their video adverts.
By giving brands a simple and ethical way to reach and engage their target consumers, brands can deliver on their business goals, all while making a positive social impact and addressing the world’s largest problems.
Charities that have benefited from donations from the WeAre8 community over the past few months include those tackling food poverty, including Mary’s Meals and The Trussell Trust. Meanwhile, LGBT+ children’s charity Just Like Us, and environmental charity Plastic Oceans have also received donations.
How To Change The World In 2 Minutes
To change the world, simply download the WeAre8 app. You can download it free of charge through the Apple store or Google Play.
Once you are all set up, you can watch brand video ads delivered to you when and how you want – either by SMS, push notification, or email. After completing the video and answering 1-3 questions, you earn money in your spare time.
You can keep track of your earnings through the WeAre8 app interface. As well as being able to see what you’ve earned, you are also able to see how much has been donated to charity through your involvement with the App.
What you then choose to do with your earnings is your choice. You can withdraw it into your Paypal account. Or if your mobile phone contract is with EE, you can use your earnings to auto-pay your EE mobile bill. Alternatively, you can pay it forward to a charity you love.
What is reassuring is that you can opt out at any time – you are not tied into using WeAre8.
What If I’m Not In The UK?
For those of you who live outside of the UK, don’t worry, you can still join the WeAre8 community. Whilst you won’t get paid for your time, you can still download the WeAre8 app. Here you can access the community feed where you can get inspired by amazing people and celebrate with others committed to changing the world. And by standing together, WeAre8 says we can use our collective muscle to call on brands to put their money and muscle with people and the planet rather than the tech giants.
Find out more on the WeAre8 website, and download the free app through the Apple store or Google Play to start changing the world, and earning today.
This article on plastic-free products made easy is paid-for content in association with The Ideal Sunday.
Sunday is grocery shopping day in our house, and I’ll tell you what is not my ideal Sunday. Trying but failing to buy the plastic-free products I need at my local shops. Supporting your local high street is brilliant, but when your local high street doesn’t cater to you then it is frustrating. My ideal Sunday would instead involve quickly and easily finding the products without plastic I need online, in one place, and then getting on with the rest of my day.
Thankfully, The Ideal Sunday has stepped forward to make my vision of a stress-free Sunday a reality!
Who Are The Ideal Sunday?
The Ideal Sunday is a new UK-based eco-friendly, plastic-free, and zero waste online store that was set up in 2020. As well as bringing you a great range of ethically made sustainable and plastic-free products, all made in the UK, they also plant a forest along the way. The Ideal Sunday plant a tree, in collaboration with Ecologi and the Eden Reforestation Project, with every order placed. If you want to do more, you can add extra trees at the checkout. This adds more trees to The Ideal Sunday’s future forest.
Offering sustainable and plastic-free swaps to their customers is great. However, The Ideal Sunday goes one better and through their blog, they also offer a knowledge hub to help their customers learn more about how to create a sustainable future through making sustainable swaps. This guide on alternatives to tin foil, for example, is a really useful read.
With a focus on friendly service and community, The Ideal Sunday seeks to be the online version of your favourite local store. You know, where the shopkeeper always remembers your name and asks you how your day is going. But one where you get a side order of sustainability knowledge too, every time you pop in.
Plastic-Free Product Shopping Made Easy
The Ideal Sunday has a great range of plastic-free products that support a sustainable lifestyle. Broadly categorised into three main product categories: personal care, household, and plastic-free on the go, let’s take a whistlestop look at each department.
Zero-Waste Personal Care Products
The first stop on our tour of The Ideal Sunday is the zero-waste personal care products section. Here you’ll find solid soap bars, like these deliciously scented bars from Kleen. This 100% vegan soap is handmade in the UK using only high-quality, natural ingredients with packaging that is recycled and recyclable. Essential oils, such as cedarwood, ylang-ylang, patchouli, and vetiver, provide a moreish fragrance.
Talking of smelling good, The Ideal Sunday carries a range of plastic-free deodorants, such as this tea tree and lavender deodorant from Zero Waste Path.
And, if you need to stock up your household first-aid kit, then pick up these Patch plasters. Made from bamboo, these plastic-free and home compostable plasters are hypoallergenic and perfect for those with sensitive skin.
Plastic-Free Household Products
Shopping for conventional household products is hardly a treat. However, The Ideal Sunday has turned a mundane activity into a delightful experience. Browsing their beautiful plastic-free household products section is a visual feast for the eyes, and is great at giving you inspiration for your sustainable home.
For the kitchen, you’ll find plastic-free dishwashing soap bars to concentrated refill cleaning products and to home compostable sponge cloths. In fact, The Ideal Sunday has everything you need to give single-use plastic the heave-ho in the kitchen.
Of course, it’s not just cleaning products that The Ideal Sunday sells. In the household section, you’ll also find seriously useful items such as wireless iPhone chargers made from recycled plastic waste to reusable coffee filters, and even plastic-free ground coffee.
Sustainable On-The-Go Products
And for when you are out and about, The Ideal Sunday is there to help you live more sustainably on the go.
In The Ideal Sunday’s On The Go collection, here, nestled amongst a whole range of plastic-free lifestyle products, you’ll find stylish reusable shopping bags from ethical brand Kind. These funky bags are each made from 6 recycled plastic bottles, and hold the equivalent capacity as 2 to 3 regular shopping bags, up to a maximum of 20 kilos. They’re super for stashing in your bag so that you never forget a reusable shopping bag again.
For food on the go, you’ll also find useful items such as these silicone zip-lock pouches and silicone stretch lids from Green Island. These great value products make packaging a plastic-free lunch a breeze.
Whilst we are here perusing the shelves of The Ideal Sunday, I thought it would be interesting to have a quick Q&A with Will, the founder of Ideal Sunday. Here’s what Will had to say about all things The Ideal Sunday and eco-friendly living in general:
So Will, to kick things off can you tell us a bit about yourself?
Sure! I’m originally from Adelaide in South Australia but have been living here in the UK since 2016.
I love to travel, and I met my partner Victoria whilst travelling in Barcelona. She’s British, hence the move to the UK. I initially studied architecture at university – this was my first foray into sustainability. I then taught myself web design and development when I moved to London, which gave me a bit of an edge when starting The Ideal Sunday.
Outside of work I am a big fan of food and exploring new places. One of the things I love about the UK is that with every new turn you find new places to explore. I’m also a big fan of sports (playing and watching) and generally keeping active. I’m currently training for the Hackney Half Marathon, and I’ve got my fingers crossed that the ski resorts will be open this winter and I can get out in the mountain air!
And what prompted you to start The Ideal Sunday?
It was actually a combination of a couple of hard realisations, along with a really happy day that prompted me to start The Ideal Sunday.
I knew I wanted to do something to help tackle plastic pollution more generally, and we were discussing some ideas on a walk through the woods on a sunny December afternoon – you guessed it, a Sunday. It was one of those days that made me reflect and really appreciate the natural world around us. On our way home, we all agreed we’d had ‘The Ideal Sunday’, and this is where the name came from!
The Ideal Sunday is unique to each and every one of us. For me, it’s a time for relaxation, reflection, and an appreciation of the beautiful world we all live in.
A few weeks after that, in January 2020, I was lucky enough to take a trip to Diani Beach in Kenya. It’s the most beautiful place. Think white sands, clear water, and skies full of colourful sails from windsurfers. But in amongst all of this, I was overwhelmed at the prevalence and the impact of plastic pollution. We took a trip to visit the national parks, and even amongst the most breathtaking landscapes, it was often punctuated with plastic waste that had built up along the streets and highways. It felt that plastic had become part of the environment.
To think that my little company could change this oversimplifies the issue. There are lots of factors at play. Infrastructure, lack of choice, availability, and accessibility of alternatives to name a few. However, for me, it was a real eye-opener and a realisation that change was definitely needed.
Another eye-opener for me was when I started to research this industry. I thought I was pretty on top of living a sustainable lifestyle. However, the more I read the more I realised there were so many more changes I could make! I figured if I didn’t know about them maybe there’s a lot of other people out there who don’t know either. It was my aim to change this!
You have a big focus on plastic-free products. What was your first plastic-free swap?
I think a lot of us subconsciously make decisions to avoid single-use plastic every day. I’ll take a water bottle with me when I travel or I’ll buy loose bananas instead of the ones in the bag. My first ‘conscious’ plastic-free swap, though, was a pack of beeswax wraps from BeeBee & Leaf. They are a versatile alternative to plastic cling film, and you can wrap just about anything with them. Think leftovers, fruit, veg, nuts, and herbs. You name it, you can wrap it!
What’s your biggest tip for living a greener lifestyle?
The biggest tip I’d have for living a greener lifestyle is to leave yourself time to plan. Trying to be plastic-free in a world that still relies so heavily on plastic means it can be really challenging to make conscious choices in a rush. And don’t be afraid to be creative. We were talking to a stallholder at a market near us at the weekend, and she said that someone had come in with an old (hopefully clean!) pillowcase to bulk buy pasta! I love that prep work and the ingenuity.
As the UK starts opening up again, it can be really tough to make greener choices while travelling. Your options are often limited. We got the train down to Cornwall a few weeks ago. The trip takes over 5 hours and I knew that anything coming along in the refreshment trolley would be covered in plastic. The night before we left, we made up some fruit and yogurt straight in the yoghurt pot. We also packed some sandwiches and leftover fruit from our Oddbox delivery into Tupperware and we were all set! We also raided the supermarket bakery section at the railway station. Plastic-free and delicious!
Another important tip to remember is that living a greener lifestyle isn’t an all-or-nothing thing. No matter how small, every positive change you make is still progress. If everyone made a little bit of progress then the world would be a much greener place.
And lastly, I’d love to know what you have planned next?
We have some big plans for our small business!
In the future, we’d like to create our own product line of eco-friendly must-haves! If you have any ideas then let us know in the comments. We’d also like to introduce a product recycling scheme so you can return things that aren’t accepted by your council to be recycled responsibly.
Lastly, we’d like to start a store in Australia as we’ll be spending a lot of time between the two countries in the future. It will be a priority of ours to source locally produced products wherever possible to limit the carbon footprint of ourselves and our customers.
I'm Wendy and welcome to Moral Fibres, a UK based eco blog. I'm a sustainability expert, and my aim is to make sustainability simple, by researching and writing on all things environmental - from product guides to breaking down big ideas - so you don't have to.
As well as the blog I've also written a book on natural cleaning - Fresh Clean Home is out now!
Want to know more? Check out the about page for more information or explore the archives using the category tabs above.