Ethical Fashion

Ethical Fashion, Life & Style, sponsored

Ethical Foundation Wear – What You Need To Know – AD

This post on ethical foundation wear is paid-for content in association with Heist.

The right underwear can make a huge difference to how we look in our clothes, and how we feel about ourselves. Yet many of us overlook the transformational impacts that the right foundation wear can bring. Here’s why you should consider what you wear under your clothes, as much as your clothes themselves.

What Is Foundation Wear?

Firstly, did you know that our undergarments are often referred to as foundation wear? Foundation wear is simply the base layer of every outfit that you wear. These garments support and streamline your body, and can include items such as tights, knickers, bras and shapewear. In short, we wear foundation wear every day whether you refer to it as foundation wear or not!

Why Is The Right Foundation Wear Important?

Person wearing Heist underwear in eco lace
Heist’s Eco Lace Bralette and Knickers

Your underwear is the very first part of your outfit that you put on. The right underwear for your clothing choices sets a solid foundation for your outfit, by complimenting your shape, whilst providing you with comfort and support throughout the day.

Whilst your underwear shouldn’t be visible under your clothing – unless you intentionally want it to be – the right underwear should make you feel great about your body.

What About Ethical Foundation Wear

Person wearing Heist's ethical foundation wear
Heist’s Eco Lace Body Suit

Your foundation wear can be ethical. Heist, a company with a strong sustainability focus, for example, sells a range of wide range of styles of more inclusive-sized foundation wear, with sizes ranging between size 6 and size 22. 

Their Eco Lace collection, in particular, uses recycled and recyclable materials to make their beautiful foundation wear. This range encompasses beautiful lace bodysuits, as well as knickers, and bralettes, all made from recycled polyamide.

Wearability has not been compromised.  Far from being rough or itchy, their Eco Lace collection has been engineered to be lightweight, smooth and silky-soft to touch and feel incredible against your skin.

Meanwhile, their tights are also made from recycled materials, such as recycled polyamide and recycled elastane. This soft recycled yarn is kind to your skin, and better for the planet than tights made from virgin plastics.

Heist has also adopted a ‘make on demand’ stock replenishment approach.  This means they only make what you want when you want it – helping to reduce waste.

What’s more, all components of Heist’s packaging are recyclable. They only use FSC certified paper, made using materials from well-managed forests and/or recycled sources.  Where any plastic components are used, these are made from 100% recycled materials.

Your underwear can truly look good and do good.

What About Shape Wear?

heist ethical foundation wear
Heist’s Shapewear Collection

Shapewear has come a long way from its old-fashioned and uncomfortable counterparts. Heist, for example, has created intelligent shapewear that both looks and feels good.

Not convinced that shapewear can be intelligent? Well, Heist has equipped their ethical foundation wear with expertly positioned HeroPanels™. These are clever bonded, laser-perforated shaping panels that work to give high-performance compression without compromising on comfort.

This means that when you wear Heist’s shapewear, you’ll notice that even though you can feel strong, even compression, you don’t feel an elastic band-style squeeze. Instead, the garment feels like a second skin.

This is because Heist’s HeroPanel™ technology cleverly mimics your fascia – the connective tissue that stabilises your muscles. So by strategically placing HeroPanels™ in specific anatomical areas, Heist can make shapewear that slims and sculpts you exactly where you want it, without squeezing you unnecessarily for the results you’re after.

The more you wear the HeroPanels™, the more they relax in response to the shape, movement and temperature of your body. As a result, you end up with shapewear that is moulded to your body. This is why you feel less constricted than if you were to wear traditional shapewear.

Does It Make You Sweaty?

You’re probably thinking that adding panels to undergarments will make them thicker. And thickness equals warmth and sweatiness.

We talked about intelligent shapewear. That intelligence doesn’t just extend to how the foundation wear shapes you, but also to how it regulates your temperature. If you were to turn Heist’s ethical foundation wear inside out and take a closer look at the HeroPanels™, you’ll be able to make out tiny dots. Those dots are some of the 20,000 laser perforations designed to let your body breathe whilst wearing the shapewear.

Heist really does mean it when they say its shapewear is intelligent!

Whilst these particular foundation wear products are not able to be made out of recycled materials yet, Heist does ensure that they are produced ethically.  Heist says they pay a fair living wage to their employees and contributors. Meanwhile, in their supply chain, Heist only partners with factories and warehouses that guarantee a safe and supportive working environment. These factories and warehouses must evidence their commitment to this with Business Social Compliance Initiative (BSCI) certification and Supplier Ethical Data Exchange (SEDEX) registration.

So whether you are looking for shapewear or just standard underwear, the next time you need new foundation wear, consider pieces that will make you look and feel amazing. We put so much thought into how our clothes look on the outside but remember, the right underwear can make an even bigger difference to how we look and feel.

Pin this post for later:

Five people wearing shapewear, with a blue text box that reads where to buy ethical foundation wear. It's also marked as an advert.
Ethical Fashion, Life & Style

Where To Buy The Best Ethical Hoodies

Wondering where to buy the best sustainable and ethical hoodies to keep you comfortable and warm? Read on for the Moral Fibres top recommendations – from organic cotton hoodies and more.

To help support the running costs of Moral Fibres, this post contains affiliate links, denoted by *. Moral Fibres may earn a small commission, at no extra cost to readers, on items that have been purchased through those links. This income helps keep this site running.

Many of us have faced up to the problems caused by fast fashion, and are instead trying to shop more ethically.

However, there are some areas of the ethical clothing market where it’s near impossible to find what you are looking for. Ethically made underwired bras. Men’s shirts. Smart trousers, or smart jackets for example. These are almost impossible to buy, save for shopping secondhand.

On the opposite end of the scale, we’ve got the ethical hoodie market. Ethical consumers are entirely spoiled for choice when it comes to finding organic, Fairtrade and ethically produced hoodies. But where to begin finding the best hoodies according to our budget and personal ethics? To help you out, I’ve rounded up my favourites to keep you sustainably cosy.

The Best Ethical Hoodies

Person wearing a green hoodie with a blue text box that says the best ethical and organic hoodies to keep you cosy.

Let me show you some of my favourite places to buy ethical hoodies.

The price range key for this guide is £ = Under £50 | ££ = £50 – £100 | £££ = £100+

I’m mindful that everyone has different ethics when it comes to clothing. As such, this guide has been designed to be a starting-off point for you to research the most sustainable option for your own particular set of ethics.

Colorful Standard’s Organic Hoodies

Person wearing yellow Colorful Standard hooded jumper

Price: ££

FitsXS – XXL

Gender: Unisex

Looking for a unisex ethical hoodie in every colour of the rainbow? Head straight to Colorful Standard*. This sustainable essentials brand specialises in high-quality unisex clothing in almost every colour you could ever imagine.

Sounds like hyperbole? Hyperbole it is not. Their hoodies come in an amazing 55 different colours – ranging from muted neutrals to bold and vibrant tones. If you can’t find the colour of hoodie you want at Colorful Standard then it probably doesn’t exist!

The best part is that you don’t have to compromise your ethics. All of their hoodies are ethically made in Portugal using 100% organic cotton. Colorful Standard also plants one tree for every order placed.

And whilst you might be worried about the environmental impact of their dyes, you can breathe easy.  Colorful Standard says all of the dyes we use to develop their various shades are all Oeko-Tex Certified. This is an independent verification scheme where their dyes have been thoroughly tested for harmful chemicals.

What’s more, their products are garment dyed. This means that the items are first produced, and then dyed according to demand only. This way, Colorful Standard can produce their products without wasting large quantities of dye.

Browse the selection of hoodies directly via the Colorful Standard website*.

TenTree’s Ethical Hoodies

Person wearing green TenTree ethical hoodie

Price: £ – ££

Fits: XS – XXL

Gender: Male and female styles available

TenTree*, a Canadian ethical clothing company is another company to have on your ethical clothing radar. As well as making stylish ethically and sustainably produced outdoors and casual wear, they plant 10 trees for every item you purchase – hence the name!

Trees are planted in different countries – mainly Madagascar, and Indonesia – in partnership with various reforestation charities, such as Trees for the Future. It is this partnership that ensures meaningful and sustainable replanting. 

Of course, it’s not just about the trees (although it’s a good place to start).  As a certified B-Corp, every TenTree item is ethically made using only sustainable fabrics.  When it comes to their hoodies, that means these are made from organic cotton.

Check out the TenTree hoodie range in the UK at Alpinetrek*.

Silverstick’s Ethical Hoodies

person wearing a blue silverstick hoodie

Price: ££

FitsUK women’s sizes 8 – 16 / men’s sizes S – XXL

Gender: Male, female and unisex styles available

Looking for outdoors clothing made by people that understand the meaning of outdoors performance wear? Try Silverstick*.

Silverstick says they are on a mission to get people outdoors. They describe themselves as outdoor people making sustainable clothes purpose-built for outdoor adventures. Each garment is stress-tested against anything the outdoors can throw at it, so you can be certain of its quality and longevity.

Their cosy ethical hoodies are made using 100% organic cotton, which is certified by the Global Organic Textile Standard (GOTS). This certification ensures that no harmful chemicals have been used in the cotton-growing process.

Their hoodies are then ethically manufactured in a GOTS accredited Turkish factory that meets the highest social and environmental standards. Every year their factory is independently inspected and certified by the Global Textile Organic Standard (GOTS) and the Business Social Compliance Initiative (BSCI). This ensures ethical standards are upheld.

Silverstick also uses low-impact dyes that are independently certified as non-toxic. This means their clothes are free from nasties like heavy metals, ammonia treatments, azo dyes, bleaches, chlorine, phthalates and formaldehyde.

Explore the Silverstick range at Ethical Superstore*.

Ninety Percent

Ninety percent black hooded jumper

Price: ££ – £££


Gender: Male and female styles available

Ninety Percent* is a London-based sustainable womenswear and menswear clothing label. They produce luxury ethical basics, such as organic cotton hoodies, and stylish tops crafted from supersoft Tencel. And not only that, but they have created a pioneering profit-sharing business model too.

This approach sees Ninety Percent sharing 90% of their distributed profits between five charitable causes close to their hearts, and those who make their clothes.

You can get involved too. When you buy an item of clothing from Ninety Percent, you can choose which charity you’d like to support with your purchase. Charities include War Child UK, Wild Aid, Big Life, and more. If you can’t choose, you can select to support all causes. Here, the distributed profits will be shared equally between all of the causes.

It’s not just the materials and the profit-sharing that make Ninety Percent a top choice for ethical hoodies. Every aspect of their operations is carefully considered. Ninety Percent shy away from short-lived trends, so you won’t find any fast fashion here. Instead, you’ll only find clothes built to last, and love.

In terms of manufacturing, all of Ninety Percent’s clothing is made in Bangladesh. Whilst at first glance that might not sound so ethical, their factory is an industry-leading garment manufacturing facility that puts people, planet and product first. From fair wages, health insurance and childcare, to a free hot lunch every day, they’re dedicated to setting the very best standard.

Shop Ninety Percent* directly via their website. Sign up to the Ninety Percent mailing list and get 20% off your first order.


Person on a beach wearing a navy blue Finisterre ethical hoodie

Price: ££ – £££

FitsUK women’s sizes 8 – 16 / Men’s sizes XS – XXL

Gender: Male and female styles available

If functional, durable, and sustainable are qualities high up on your hoodie wishlist, then try Finisterre*. With a wide range of ethical hoodies, made from organic cotton and other natural fibres, Finisterre’s clothes are designed for the needs of British surfers. The good news is that you don’t have to be a surfer to appreciate their well-made hoodies.

In terms of ethical credentials, Finisterre is the real deal. Since its inception in 2003, sustainability has been at the heart of everything they do. From their commitment to using plastic-free packaging to their commitment to using the most sustainable fabrics possible, Finistere has carefully considered all aspects of its business.

Finisterre will also help you to repair your Finisterre clothes, or they will repair them for you if you can’t. And when your clothes wear out, they offer a handy takeback scheme. Here they will either upcycle your old clothes into new products or fully recycle them. 

And in 2018, Finisterre became B Corp Certified. This means that Finisterre has been independently certified as a business that is committed to prioritising the environment and society in every aspect of its activities.

Browse Finisterre’s range of ethical hoodies* directly via their website. What’s more, sign up to their mailing list and get 10% off your first order.

Organic Basics

Person wearing a navy blue Organic Basics ethical hoodie.

Price: ££ – £££

FitsXS – XL

Gender: Male and female styles available

Danish-based Organic Basics* make stylish hoodies made from 100% organic cotton, in a range of colourways and weights.

As well as avoiding synthetic blends, Organic Basics takes its environmental and social impact seriously. In fact, sustainable thinking is placed at the centre of everything at Organic Basics.

For a start, their hoodies are ethically made in factories where they commit to fair wages and good working conditions. This means their factories are free of child labour and forced labour. It also means that their workers are given a safe working space, paid a living wage, offered employee perks like free lunch and childcare, and are treated with respect at all times.

However, their environmental and social thinking doesn’t stop there. Their factories are powered by solar power for a lower impact. And Organic Basics also operates zero-waste production methods to reduce textile waste.

When it comes to your clothing, Organic Basics design their clothing to last. And your items are even shipped to you plastic-free. In short, there’s a lot to love about Organic Basics.

Browse the selection directly via the Organic Basics website*. And use the exclusive discount code WENDYOBC at the checkout for 10% off your order.


Person wearing Patagonia organic hoodie

Price: ££ – £££

FitsXS – XXL

Gender: Male and female and styles available

Patagonia’s ethical hoodies* are Fairtrade certified. This means that as well as paying the Fairtrade premium, to ensure producers are paid a fair price, Patagonia pays an additional premium for every Patagonia item that carries the Fair Trade Certified™ sewn label. That extra money then goes directly to the workers at the factory, and they decide how to spend it.

Here workers have chosen to use the premiums to fund community projects. These have included health-care programmes or a child-care centre. In other cases, workers have chosen to purchase products they could not otherwise afford, like a laptop computer or a stove. Whilst in other cases, workers have opted to take a cash bonus. 

What’s more, Patagonia’s hoodies are designed to last and be repairable.  Their website also advises on how to repair all Patagonia items, which is seriously useful.  And for any clothing that can’t be repaired then you can drop it off at a Patagonia store for recycling or repurposing. 

Browse the selection of Patagonia hoodies in the UK via Alpinetrek*.

Here’s hoping you can find your dream ethical hoodie to cosy up to for years to come. And looking for more ethical clothing inspiration? Do check out my guide to women’s ethical clothing and men’s ethical clothing.

Main image used c/o Finisterre.