Babies, Families

Best Organic Baby Shampoo For A Happy Bathtime

Don’t get in a lather trying to find the best organic baby shampoo. Here are my favourite brands for an eco-friendly bath time.

In order to help support the running costs of Moral Fibres, this post contains affiliate links, denoted by *. Moral Fibres may earn a small commission, at no extra cost to readers, on items that have been purchased through those links.

I’ve written a lot about eco-friendly shampoo and solid shampoo bars. However, if you have young babies you might be looking for something specifically formulated for their delicate skin.

That’s where organic baby shampoo comes in. However, it’s a bit of a tricky market to navigate. Even in the baby shampoo market, there is a lot of greenwashing going on. And not only that but clever tricks to make you feel like you’ve made a green purchase, when really your purchase may be no different to a conventional baby shampoo. Just perhaps with a higher price tag.

The Heatlh Beauty Product Problem

When brands use the word organic on their products, this means that they contain ingredients that are grown organically. In short, this means the ingredients have been grown without the use of harsh chemicals, such as herbicides and pesticides.

This move is great. However, particularly in the UK, there is currently very little in the way of regulations around beauty product labelling. This means that there are no regulations around the minimum quantity of organic ingredients your baby shampoo should contain, in order to be able to say that the product is organic. Any brand or beauty product could technically label its product as natural or organic. This is even if the product contains as little as 1% organic or natural ingredients.

What To Look For

Whilst it is a minefield, there is some help. There are things to look out for to ensure that your baby shampoo (or any other health or beauty product for that matter) is the real deal.

Independent COSMOS Organic certification, spearheaded by the Soil Association, for example, is a good one to look out for. This certification guarantees that 95% of all physically farmed ingredients are organic. It also ensures that at least 20% of the total ingredients are organic. Although, do note that for rinse-off products, such as shampoo, at least 10% of the total ingredients must be organic. 

The Best Organic Baby Shampoos

Image of a baby being bathed, with a blue text box that says the best organic baby shampoo for a happy bath time.

Now let’s wash that greenwash out of our hair. Here are my favourite organic baby shampoo brands that, when it comes to their ingredient labels, aren’t hair-raising.

Green People

Green People’s Organic Babies Baby Wash & Shampoo* (£9.50 for 150 ml) is a scent-free and ultra-gentle organic shampoo, bubble bath, and body wash in one. Its gentle ingredients make it suitable even for newborn babies.

Containing 85% certified organic ingredients, it’s gentle and non-irritating for daily use. Aloe vera helps to naturally protect delicate skin from dryness and irritation. Meanwhile, the gentle natural cleansing properties of German Chamomile and Yucca help to retain natural skin and scalp oils. This means it’s suitable for even the most sensitive skin. This includes skin prone to eczema, psoriasis & dermatitis.

As well as being certified organic, this baby shampoo is also certified vegan and certified cruelty-free.

In terms of packaging, this baby shampoo is packaged in plastic. However, the plastic Green People use is derived from recyclable and renewable sugarcane, rather than fossil fuels. Some biodegradable plastics do interfere with the recycling process and should be avoided. However, Green People say that sugarcane-based plastics can be easily recycled at any Local Authority run plastic kerbside recycling scheme.

Whilst it is on the expensive side, I’ve found the shampoo to be very concentrated. As such, a little does go a long way.

Buy Green People’s Organic Babies Baby Wash & Shampoo* for £9.50 directly from Green People.

Odylique Organic Gentle Wash & Baby Shampoo

Odylique organic baby wash and shampoo

Odylique’s Baby Gentle Wash & Shampoo* (£11.50 for 200 ml) contains 70.3% certified organic ingredients of natural origin. In plain English, this includes aloe vera juice, coconut and corn-based cleansers, as well as extra virgin olive oil, and palm oil-free vegetable glycerine. Meanwhile, chamomile and calendula herbs, as well as chamomile and lavandin essential oils, provide a soothing scent that can also help calm any skin irritation.

Suitable for babies over 3 months of age, this extremely gentle and moisturising bath wash and shampoo helps to maintain the natural oil and acid balance of a baby’s skin.  Its olive oil content also helps to naturally tackle cradle cap.

As well as being certified organic by the Soil Association, this baby shampoo is also COSMOS Certified Organic. Additionally, it’s also certified cruelty free and is vegan friendly, and palm oil-free.

Although it does come in a plastic bottle, this is made from recycled plastic. It is also fully recyclable at your kerbside.

Buy Odylique’s Baby Gentle Wash & Shampoo* from Ethical Superstore for £11.50.

Beaming Baby

Beaming Baby’s Organic Shampoo and Bodywash* (£11.99 for 500 ml) contains 80% certified organic and vegan-friendly ingredients.

Hypoallergenic and PH balanced, each bottle contains over 70 ml of organic aloe vera that heals, moisturises, and nourishes baby’s sensitive skin. And free from alcohol, parabens, sodium Laureth sulphate (SLS), perfume, and colourings, it’s gentle enough for use every day. It’s also particularly soothing for babies with nappy rash, eczema, or sensitive skin.

Whilst you do get more for your money with Beaming Baby’s shampoo, I would say this one is quite thin and watery compared to other brands.

Again, Beaming Baby bottles are packaged in plastic. However, Beaming Baby says that the bottles are made from 100% recycled plastic, and can be recycled again.

Buy Beaming Baby shampoo* from Amazon.

Neal’s Yard Baby Bath and Shampoo

Neal's Yard baby bath and shampoo

Whilst not certified organic, Neal’s Yard Baby Wash and Shampoo* (£8.50 for 200ml) does contain a decent percentage of organic ingredients.

This gently cleansing wash for skin and hair blends organic lavender and chamomile essential oils with mild, vegetable-based cleansers. These tend to the delicate skin and hair of babies without irritation. Just a little is needed to create a gentle foam.

Do note that some labels recommend using this shampoo only on babies aged 3 months and over. Neal’s Yard says that this shampoo is gentle enough for newborns who weigh at least 3kg / 6lb 10oz. However, they say their labels will be updated accordingly.

Buy Neal’s Yard Baby Bath & Shampoo* from Naturisimo for £8.50.

As always, I will keep updating this list as I come across any more great brands. And do let me know if you have any organic favourites.

Do also check out my eco-friendly baby essentials if you are looking for more eco-friendly baby ideas.

Ethical Fashion, Life & Style

Zero Waste Fashion: The Best Brands To Know

Learn about the zero waste fashion brands that are redesigning fashion, through their eco-friendly approaches to clothing design.

In order to help support the running costs of Moral Fibres, this post contains affiliate links, denoted by *. Moral Fibres may earn a small commission, at no extra cost to readers, on items that have been purchased through those links.

Zero waste fashion is the ultimate goal when it comes to ethical clothing. With the fashion world being a notoriously wasteful industry, we desperately need brands who are cleaning up fashion and reducing waste.

But what is zero waste fashion exactly? Confusingly, the term actually has multiple meanings. At the base of it, everyone agrees that zero waste fashion is a type of ethical fashion.

From there, definitions deviate. Some people say that zero waste fashion is where a clothing brand participates in the circular economy by using deadstock fabric or waste materials to create brand new items of clothing from items that would otherwise be binned.

Others view zero waste fashion as when a clothing brand does not produce any textile waste at all. Or at the very least, creating only very minimal waste. This could be achieved by employing clever cutting techniques to minimise offcuts, or by creating other products out of remnants or offcuts to help reduce or avoid fabric wastage.

The Best Zero Waste Fashion Brands

Image of a person making clothes with a blue text box that says zero waste fashion: the best brands to know.

The good news is that whatever your interpretation of zero-waste fashion may be, there are some incredibly exciting and innovative brands out there tackling the scourge that is fabric waste. All whilst making some seriously stylish clothing.

To help you out, here are some of my favourite zero-waste fashion brands who are either keeping clothes out of landfill, or are creating clothing out of materials that would otherwise go to waste.

The price range key for this guide is:

 £ = Under £50 | ££ = £50 – 100 | £££ = £100+

Beyond Retro

Zero waste fashion from Beyond Retro

Budget: £ – ££

Caters for: sizes XS – XXL

Beyond Retro* is an online treasure trove of vintage and secondhand clothing for men and women, carefully sourced from around the world. You can shop by clothing type, by brand, by era, and even by type of fabric should you wish to avoid synthetic fibres. What’s more, Beyond Retro also has dedicated plus-size sections for both men and women, catering up to size XXL. There is also the ability to search for unisex clothing.

As well as saving clothes from landfill, for extra zero waste points Beyond Retro also offer their Reworked range*. Here, new items are made from vintage clothing, meaning your piece is totally unique. Beyond Retro says that only 1 in 1,000 vintage items are suitable for sale. Reworking clothes that are otherwise unsellable helps lower this number, and delivers more zero waste minded fashion.

Use the exclusive code MORALFIBRES at the checkout to receive 15% off your order at Beyond Retro.

Do also check out my full guide to shopping for secondhand clothes online, for more ideas of where to shop secondhand.

Boyish Jeans

A person wearing Boyish Jeans zero waste jeans

Budget: £££

Caters for sizes: XS – XL

Boyish Jeans* work exclusively with recycled fabrics and materials to create their stylish denim products – from jeans to jackets and more. This means that their zero waste clothing has a much smaller impact, particularly in terms of water usage.

As well as using recycled fabrics, Boyish Jeans also employ ethical and sustainable practices when developing and manufacturing their products.

Do also check out my full guide to ethical jeans for more denim based inspiration.

Christy Dawn’s Zero Waste Fashion

A person wearing a blue floral Christy Dawn dress

Budget: £££

Caters for sizes S – XL

When it comes to high-end womens zero waste fashion, then look no further than Christy Dawn*. The Christy Dawn team shun new fabrics. Instead, they spend their time rummaging through piles of leftover and discontinued fabric – what’s known as deadstock.

When they find the fabric they love, their team of artisans cut, sew, and finish each piece in their Los Angeles factory. Making limited-edition runs from existing fabric in this manner means each version of a style is very limited. This means there’s little chance of being seen in the same dress as anyone else.

Find Christy Dawn for sale in the UK via Content Beauty*.


A person wearing a ColieCo bra

Budget: £ – ££

Caters for: sizes 30B to 36DD – custom sizing also available

Even underwear gets the zero waste treatment. ColieCo*, for example, sells very fashion-led lingerie, all made by hand in Portugal in a zero-waste manner. Here, only recycled, reused, and reclaimed fabrics are used. And what’s more, your underwear is only posted to you using biodegradable and recyclable packaging. 

Sizes for their soft and underwired bras range from 30B to 36DD.  However, ColieCo does take requests for custom sizes.


A person wearing Innermettle's knickers made from surplus milk

Budget: £

Caters for: UK sizes 8 – 16

Innermettle’s* zero waste knickers are made from surplus milk.  It sounds unusual, but the protein casein can be separated from sour milk to make fabric and tackle milk waste at the same time. I have to admit, I was initially skeptical. However, I’ve tried Innermettle’s Milk Innerwear underwear out and it strangely works!

Their underwear is very smooth and soft (and I promise doesn’t smell of milk!) and feels similar to cashmere or silk on your skin. It can be chemical-intensive to make milk-based fabrics, however, Innermettle uses a technique that they say is free from harsh chemicals.

Use the exclusive discount code MORALFIBRES25 at the checkout to take 25% off any product in the Milk Innerwear collection.

Organic Basics

A person wearing Organic Basic's zero waste swimwear

Budget: £ – ££

Caters for: UK sizes XS – XL

For zero waste swimwear, head straight to Danish-based Organic Basics*.

These ethical underwear specialists just last year launched their Re-Swim line. These are timeless, classic swimwear pieces, made with recycled plastic that has been regenerated from industrial plastic, fabric scraps, plastic ocean waste, and ghost-nets.

From bikini tops and bottoms to one-piece swimsuits, all ethically made in Europe, their collection ticks a lot of zero waste fashion boxes.

Use the exclusive discount code WENDYOBC to take 10% off your order at Organic Basics.

For more recycled swimwear inspiration, check out my guide to ethical swimwear.


A person wearing Pantee's deadstock fabric underwear

Budget: £

Caters for: sizes 28A to 38F

Pantee* is a new ethical underwear brand, catering for bra sizes 28A to 38F. What makes Pantee a zero waste fashion brand is that they upcycle unsold t-shirts that have been left unworn and are destined for landfill, into soft and supportive bras and briefs.  

All of their styles are underwire-free. In case you are worried about support, each bra is double-layered for extra comfort and support. Their bras are all £38, regardless of style.

Rokit’s Zero-Waste Vintage Fashion

The Rokit vintage shopfront

Budget: £ – ££

Caters for: sizes XXXS to XXL

Finally, Rokit* sells a vast collection of pre-worn vintage & designer secondhand clothes in the UK that can be bought online. From sports, street, designer to vintage, whatever your style, Rokit stock it. And with a vast inventory, covering sizes XXXS to XXL, Rokit’s size inclusivity is something to applaud.

To minimise waste within the vintage clothing industry, Rokit have also developed their own Rokit Originals Range. This is a collection of reworked vintage pieces, that gives a new life to old garments and creates new items to be loved over the long term, keeping old clothes out of landfill.

I’ll be sure to update this guide – so do check back or pin it for later. In the meantime, why not share it with your friends to help spread the zero-waste fashion love.