Your Ultimate Guide to Ethical Shopping
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Feel lost when it comes to shopping for ethical fashion? Let me help you out – I’ve compiled all my articles on sustainable fashion into one place, so you can learn about ethical fashion and discover the best brands available.
There’s a whole lot wrong with fast fashion. Did you know, for example, that fabric recyclers in India have assumed that it’s too expensive for us to wash our clothes? This is the only way for them to make sense of how we discard our clothing after only wearing it a handful of times.
To help you, or anyone you know, who is interested in upping their ethical game, I’ve put together your ultimate guide to ethical shopping.
This article is packed with useful guides
It’s a big one, so I’ve broken it all down into type:
My Ethical Shopping & Fashion Guides

Consider this your directory for all your sustainable wardrobe needs:
Ethical Clothing Guides
- My big guide to ethical clothing brands for women.
- My big guide to men’s ethical clothing companies.
- On a budget? Try these affordable ethical clothing brands.
- If you want to avoid animal-based fabrics, try my guide to the best vegan clothing brands around.
- If you want to avoid waste, then here’s my guide to zero-waste fashion brands.
- The Black-owned ethical fashion brands to know.
- Try my guide to sustainable Scottish clothing brands.
- For Substack subscribers, here’s my big guide to British-made clothing brands.
Ethical Fashion By Fit & Size
- My sustainable plus-size clothing guide caters for women up to a UK size 38.
- My guide to sustainable petite clothing brands is for women 5’4″/5’3″ and under.
- All the best places to buy eco-friendly maternity wear, as well as the pieces from your existing wardrobe that might work for you.
Ethical Fashion By Fabric Type
- Bamboo your thing? Here’s my guide to the ethical bamboo clothing brands to know.
- Alternatively, try my guide to hemp clothing brands.
- And if you’re all about organic, here’s my guide to organic cotton clothing brands
Trousers & Jeans
- Looking for ethical trousers? I’ve got you covered.
- And try my guide to sustainable jeans for all things denim.
Knitwear
- This guide to sustainable knitwear brands shows the brands making better knitwear.
Sustainable Nightwear
- Looking for pyjamas or nightdresses? My guide to ethical nightwear has it all.
- Here’s my guide to the best ethical dressing gowns to keep you cosy.
- My guide to sustainable slippers has tonnes of vegan and recycled options.
Ethical Underwear Guides
- I’ve rounded up the best women’s ethical underwear – covering bras and knickers.
- My guide to men’s sustainable underwear covers pants, boxers, and briefs.
- If you need support during sports, try my guide to eco-friendly sports bras.
- And if you want to go organic, try my guide to organic cotton underwear.
Socks & Tights
For cosy toes, try my guides to socks and tights:
Activewear
I’ve got heaps of activewear guides for all of your needs:
- Guide to ethical activewear
- Guide to ethical yoga clothes
- Sustainable leggings guide
- Guide to sustainable jogging bottoms
- Ethical shorts guide
- Sustainable hoodies
- Ethical T-shirt brands
Outdoor Clothing
If you are looking to keep dry and stay warm in the outdoors, here are the guides you need:
- Sustainable coats and jackets
- Guide to sustainable raincoats
- Sustainable outdoor clothing brands
- Guide to sustainable thermals
- Guide to ethical hats
- A handy guide to ethical gloves and scarves
- The sustainable alternatives to Sports Direct to know
Work Wear
Want to look smart for work? I’ve got the guides for you:
Swimwear
Swimwear may be made from plastic, but there are ways to buy better:
- Guide to sustainable swimwear
Partywear
For special occasions (and festive ones), here are the guides you need:
Bridalwear
Looking to make your big day a sustainable one. Here are the resources for you:
Sustainable Footwear
My guides to ethical and sustainable footwear cover almost every occasion:
- Guide to sustainable shoes
- Guide to ethical welly boots
- Your big guide to vegan shoe brands
- Your big guide to ethical athletic shoes
- Guide to ethical sandals and flip flops
- A guide to shoes made from recycled materials
- A review of Wildling sustainable barefoot shoes
Ethical Bags & Backpacks
Carry your gear sustainably with my big guides:
- Guide to sustainable backpacks
- Ethical and sustainable bags
- Guide to the best vegan handbags
- Sustainable beach bags guide
Ethical Accessories
Try my handy guides to ethical accessories (note that hats, scarves, and gloves are in the outdoor clothing section):
- The best vegan belts
- The best vegan wallets
- Guide to eco-friendly watches
- Guide to sustainable sunglasses
Preloved Clothes
Shopping second-hand is one of the most affordable and sustainable ways to dress, so here are some guides to help you out:
- Where to shop for secondhand clothes online
- Where to buy vintage clothes online
- Guide to online charity shops
- Charity shop shopping tips
- Where to sell preloved clothes online
Ethical Kids Clothes
Little ones can dress ethically too:
My Ethical Shopping Tips
I’ve got tonnes of top tips on avoiding fast fashion:
- How to shop ethically on a budget
- How to escape from the clutches of fast fashion
- The questions to ask yourself before buying anything
- How to stop impulse buying
- How to not go wild in the sales
- How to make sure you get value for money when you shop
- The importance of decluttering
Sustainable Fashion Resources
Need a hand with anything related to sustainable fashion? I’ve got some handy resources:
- Ethical clothing infographics
- Can leather be eco-friendly?
- Cruelty-free and vegan silk alternatives to know
The Think Pieces
And finally, here are some ethical fashion think pieces:
- Is ethical clothing expensive?
- Are any high street shops ethical?
- Modern slavery in the UK fashion industry
I keep this post updated as I add new articles, so do check back the next time you are looking for something specific for your wardrobe. And if I’ve missed a topic, do let me know in the comments below, and I’ll see what I can do!
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Are you aware of the shop Pop and Suki by Suki Waterhouse? A woman in China, an employee for them, has reported to her Instagram often that factory workers haven’t been paid since December. She has a little son and she says the entire factory is hurting. The Waterhouse family is rich in the UK- I think it needs looked into and discussed. Suki keeps deleting the woman’s comments, but now it’s spreading around twitter and has been screenshot.